...segmentation tools | Company: Tip Top | Brand/ Product: | Demographics | Age: Tip Top’s target market is mainly children. This can be seen by how they designed their layout design for each product. Most of their product is very colorful and action packed, which appeals to most children. They also priced their products where even a young children could even spare the expense.Income: Tip Top’s broaden themselves by targeting families of all incomes with its reasonable prices. An average family in New Zealand in 2014 is earning apromixately $80,000 a year, which means ice cream loving families can afford a sweet treat once in awhile such as the brand Tip Top.According to a post on Dominin Post, it confirms that ice cream accounts for $1 of every $44 spent on food within New Zealand households. | Geographic | -Tip top is based in New zealand, where it is known thatNew Zealanders are among the highest per capita consumers of ice cream in the world. This could be due to the summery vibe New Zealand gives off. | Lifestyle | Family size: Depending on family sizes will effect their lifestyle. Larger families mean higher spending cost, therfore to save money some families flock towards deals or familly sized meals/treats. Tip Top brand associates with...
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...INTRODUCTION TO FONTERRA BRANDS LANKA (Pvt) Ltd Fonterra is the world's foremost exporter of dairy products, in authority for over and above a third of worldwide dairy trade and one of the topmost six dairy establishments in the world by turnover. Their international supply chain stretches commencingfarmhouses all over New Zealand to customers and buyers in above 140 countries. About 10,485 New Zealand dairy farmers, representing approximately 96 per cent of all dairy farmers in the country, accommodatingly own Fonterra. These farmers supply over 14 billion litres of milk respectively each and every year. 'New Zealand’s pastured-based farmhouses are the start of Fonterra’s supply chain, which encompasses to consumers in 140 countries and into customers’household needs in Australasia, Asia, Africa and the Middle East, and Latin America.' As a willing organization, Fonterra is maintained and organized by the people who make advantages from Fonterra’s services. Cooperative members share similarly in the earnings of the business. In order to be a Fonterra stakeholder, farmers have to supply milk to the establishment in New Zealand. Fonterra shareholders can earn one share for each kilogram of milk solids they supply to the co-operative, with the allowance of ainadequate number of shareholders providing milk under contract preparations. As a co-operative, Fonterra distributes practically all its revenue to shareholders in the form of expenditure. This encompasses a farm gate milk...
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...bucket list. The top places I want to go are Thailand, Peru, Costa Rica, New Zealand, Greece, and Iceland. Considering though that $100,000 dollars would go a long way, I would also want to go around France and Italy, as well as visit the United Arab Emirates. Travelling is a great chance to explore and open your mind to new people, new culture, new foods, and so much more. Thailand has been a dream of mine for many years, its vast mix of things to do and new experiences to be had make it highly appealing in my eyes. One thing that I think would be amazing to experience in Thailand is the wildlife; wild monkeys, elephants, sea turtles, and so much more. Thailand also offers such a rich...
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...pursuit of competitive advantage, the industry organization model and the Resource Based model. These models will be applied to Hubbard’s Foods, a small family owned New Zealand breakfast cereal manufacturer, who against the odds can hold their own alongside the big names of the cereal industry. All the while operating in an environmentally friendly manner with a far greater corporate social responsibility than competitors. Recommendations will be made as to which of these models best explain the success of this organization. That model will then be considered in relation to other New Zealand businesses. The industrial organization model is an external perspective that is best administered via a tool called Porters Five Forces. This assumes that there are five dominant forces in the external environment of the specific industry whose characteristics should determine strategy. This is to say that the choice of industry a firm competes in has more effect on the firm than the inside decisions that are made (Hanson, 2014). (Riley, 2012) 1 Hubbard’s Foods are a New Zealand company founded in 1990 who operate within the breakfast cereal industry. The threat of substitute products is currently at a moderate to high level in this area; drinks, breakfast biscuits, cereal bars and other ‘on-the-go’ type breakfast foods are growing more popular as cereal consumers try to keep up with their fast paced lifestyles. Another issue is the increase of cultural...
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...direct from suppliers in Benny America, Central America and the USA * We specialize on import and distribution of Benny consumer goods for the Australian market. You can find our products in selected shops in Sydney, Melbourne, Brisbane, Perth, Adelaide and others areas around Australia and also New Zealand in selected shops in Auckland, Wellington, Queenstown, Christchurch, Raglan and Hamilton. At Benny Dels we will try to fulfill the wishes of Australian consumers and Benny residents of Australasia who want to obtain original products and to enjoy traditional dishes from the wonderful cuisine of Benny America; we envisage the future provision of key products and ingredients to satisfy the requirements of all our customers. The product range is continually under review; thus you may enquire about other Benny American products not listed on our site and we will endeavour to accommodate you. * Products and Services, We import many products likeSauces, Beans, spices, flours, antickokes and some antipastos, Piquillos, palm Heats, Moles, Asparagus,Sugars blocks,Anchiote. Drinks in general, Olives, and extensive variety of cultural foods. Marketing Plan,...
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...bread include protein, thiamine, niacin, riboflavin, iron and calcium. The amount of nutrients differ with the type of bread consumed, with whole wheat and grain bread having higher amounts of nutrients. Wheat is a component of all types of bread, even white bread. Nutrients commonly found in larger quantities of wheat include B vitamins such as riboflavin and thiamine. One hundred grams of bread can contain approximately 15 percent of calcium and 30 percent of thiamine toward a human's nutritional needs in their diet. A person should eat bread daily — along with other grains — as part of a balanced diet. NUTRITIONAL PROPERTIES OF BREAD Bread supplies a significant portion of the nutrients required for growth, maintenance of health and well-being. It is an excellent source of proteins, vitamins, minerals, fibre and complex carbohydrates. It is also low in fat and cholesterol. Bread is quite bulky so it takes longer to digest and is therefore more satisfying and less fattening than the fats, sugars and alcohols commonly consumed in excess. All breads are nutritious, and the differences between them in nutritional value are not significant if we eat a balanced diet. Chemical Composition of Wheat The composition of the dry matter of wheat varies widely depending on soil, climate and genetic variations between wheat types. Wheat in New Zealand has a protein content that ranges on average from 8% to 13%. It has a high carbohydrate content of about 83% of the weight of a kernel. ...
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...Zespri Group Limited is a grower owned main exporter of New Zealand grown kiwi. New Zealand was the world’s third largest kiwifruit producer and held a 30% share of the global trade market. Zespri had experienced strong growth in Asia where consumers were willing to pay top prices. Zespri had strict growing standards, quality control systems and invested in consumer branding and innovation. Kiwi fruit came to New Zealand in 1904, it was discovered that the monotonous soil and temperate climate produced high yields of large fruit, which once harvested in the fall ripened over a long period of time in the winter. With increased production, growers needed to find new markets to sell their kiwifruit. In the late 1970’s commercial growing started in Italy, France, Japan, U.S., Chile and several other countries. Since 2000 the world production of kiwifruit had increased by 75%. The four largest producers of kiwifruit in 2010 were China, Italy, New Zealand, and Chile. Zespri’s Objectives: Zespri was the leading marketer of kiwifruit worldwide and there main objective was to maintain its leadership position and to meet Zespri commitment to increase New Zealand’s kiwifruit exports to $3 billion by 2025. In order to do this there global sourcing needs to triple in size. Another one of Zespris goals was to help growers adopt the best technology and growing practices. Zespri focused mainly on growing great tasting, healthy, growing the number of people around the world who regularly enjoy...
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...E MARKETING Prepared for Alanah Malkini Prepared by PRINCE NEGI NZSE 13/03/2015 Air New Zealand, a company that needs no introduction. Being the national passenger and freight airline of New Zealand form many decades and number of awards under the belt it has achieved almost every mile. Air New Zealand mainly operates in the Oceania region and to some of the countries worldwide. With its base in Auckland and competing with some other local and international airlines it truly represents the spirit of New Zealand. Obviously behind this huge success of Air New Zealand there are some parameters which need to be examined. Therefore it becomes very important to highlight how they do this. In the following essay we will try to highlight what are the E Marketing strategies of Air New Zealand and the principle and nature & scope. Let us briefly discuss some of the business modules of Air New Zealand marketing strategy first. Air New Zealand has a B2B and B2C model. Their business totally depends on Commission and Sales. Like other airlines they operate on the web and through their physical stores. Therefore we can categorize Air NZ as a Click and Mortar model. The biggest reason behind the success of their E Marketing growth and implementation is their two state of the art websites; www.airnewzealand.co.nz and www.grabaseat.co.nz. These websites have won people choice award in the tourism industry for their remarkable growth and performance. But sometimes there is more...
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...www.pwc.com Global Agribusiness Monthly commentary from our Agribusiness experts around the Globe. October 2014 Contents Regional views Did you know? Publications Calendar of events Prices Global Agribusiness contacts 2 8 11 13 14 21 Regional views Overview With teams around the Globe, this document sets out to give a flavour of what our local agribusiness experts are observing in their territories. This month we are reminded of the ever present impact of volatility on Global agriculture. We have seen significant falls in dairy commodities, grains and oils in 2014 with coffee soaring in the opposite direction on the back of a drought in Brazil. The moves have happened quickly (e.g dairy down over 50% in New Zealand since February 2014 and coffee spot prices up over 30% since August 2014) and this can be difficult for farm families or small holders to deal with. For example in the UK, dairy farmers have taken to public protests and blockades. At PwC we are bullish on the long term prospects for agriculture given Global population and wealth trends however we also recognise that this future optimism can be meaningless to a farmer when short term production costs exceed selling price. Agriculture is a volatile industry and participants have to put in place their own strategies to deal with this which are right for them, be it selling forward or hedging for budget certainty, insuring where possible against crop loss, keeping a buffer of cash or liquid assets which...
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...When an icon stumbles: the Ribena issue mismanaged Tony Jaques RMIT University, Melbourne, Australia Abstract Purpose – When two 14-year-old New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink – owned by global giant GlaxoSmithKline – they triggered a sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management practice. Design/methodology/approach – Some of the fundamental principles of issue management, post-crisis discourse and corporate apologia are to recognize the problem early, to promptly institute a strategic response plan and corrective action and, if necessary, to apologise genuinely and without delay. The paper assesses the case against the theoretical basis of each of these principles and comparable cases. A senior executive of the company concerned was interviewed about some management aspects. Findings – Despite early indications of a problem which had potential impact around the world, a major global corporation responded inadequately to a local situation and, as a result, suffered prolonged embarrassment at the hands of two teenagers and unnecessarily severe damage to its brand and international reputation. Originality/value – By in-depth...
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...IBUS 201 Individual Assignment 2 Cover Sheet Fonterra Incident in the International Business Environment Abstract: Currently, increasing number of firms get a powerful influence by the dynamic international business environment. Fonterra 2013 incident will be analysed in order to identify the key factors of failure. Firstly, the importance of international business environment for Fonterra will be illustrated briefly. Next, the report is focus on the crucial problems and mention about clostridium botulinum, which mainly refer to corporation social responsibility and ethnic behaviour aspects. Then the article will describe and evaluate the methods by the company to solve the issues. In addition, better ways for settle the problems and reasons for that will be involved as well. Last but not least, there will be some implications for companies and managers if they suffer from a similar condition in international business activities. Overall, the report will indicates the failure of Fonterra associated with contamination and primarily analysis how to deal with such issues in international business environment. Name: Hanyu Li Student ID: 300347238 Course Coordinator: Dr. Yang Yu Word Count: Date Submitted: 05/02/2015 1. Introduction International business environment contains various kinds of aspects such as society, economy, politics, regulations and technology. The significance of international business environment for firms is obviously that the environment...
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...Corporation, in Mangatawhiri of New Zealand. It aims to provide the best milk in the world through its premium quality milks, butters and creams (Lewis Road Creamery, 2012). The boutique creamery consists of five staff members and competes against big New Zealand dairy companies such as Fonterra, Primo, Anchor and Meadow. Furthermore, the creamery has expanded in selected stores in the eastern parts of Australia (Countdown New Zealand, 2015). Despite its small count of workers, the company has been able to meet huge demands for 40,000 litres of the infamous Lewis Road Chocolate Milk per week whilst still producing its usual milk, butter and cream products (Astley, 2014). The creamery’s chocolate milk product is a combination of its own Lewis Road whole milk and Whittaker’s 5 - Roll milk chocolate in order to offer local customers a special chocolate milk beverage. Lewis Road Creamery’s collaboration with New Zealand’s chocolate company, Whittaker’s, set a new benchmark in the flavoured milk market by offering a product that achieves quality and taste from local resources (J.H. Whittaker & Sons, LTD, 2011). Below is a SWOT analysis that projects the company’s situation in the marketplace. The 7 months that the Lewis Road Chocolate Milk has been on offer, has shown some strengths in its rapid growth. This suggests that for years to come, there will continue to be large demand and opportunity for expansion. Since, Lewis Road Creamery is still very new to the flavoured milk market...
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...WRT 1020 March 14, 2013 Research Paper Tattoos From the time we are born until the time we are elderly we are constantly around tattoos. In the United States a person must be 18 before they can get a tattoo legally without parents consent. Therefore, many children like the idea of tattoos, so many put on temporary tattoos such as the stick on temporary ones with water and henna tattoos. A tattoo is a type of art where he or she gets a permanent picture or design process of pricking and ingraining an indelible pigment. The word tattoo is said to have came from two different origins the Polynesian word ‘ta’ which means striking something and the Tahitian word ‘tatau’ which means ‘to mark something (“Tattoo Temple”). Many people across the world have tattoos in all different sizes, colors, and places. Each person who has a tattoo has gotten it for one reason or another. It is amazing how long tattoos have been around for. One fact obtained from doing research is, “Believe it or not, some scientists say that certain marks on the skin of the Iceman, a mummified human body dating from about 3300 B.C., are tattoos” (Krcmarik). It is very interesting to know that tattoos have been around for this many years, it was until 1991 when the tattoos were discover on the Iceman by scientist Otzi. It is incredible how they were still able to discover these markings on the Iceman after so many years of being frozen. Many people over look tattoos as dumb useless art on the body, but many tattoos...
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...Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico. While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious consumers...
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...CONTENTS Introduction…………………………………………2 Definition of Business Ethics……………………….2 Background of Fonterra’s Company………………..2 Issues of Fonterra’s company.....................................3 Solution to Issues……………………………………4 Conclusion…………………………………………...5 Reference…………………………………………….6 Fonterra’s Milk Scandal: The Issues surrounding it and how can Fonterra’s managed the issue? Introduction Milk is a nutritional product very good for health and almost all age are using. The dairy industry is currently developing. Typically, the dairy market today has a millions of different brands of milk from around the world. Dairy industry development because the benefits of milk to provide for health people is extremely large. Targeting that benefit, so now has a lot of dairy company consecutive established for the purpose of competitive and to looking for profit from that industry but they don’t care about a business ethics. That led to some large companies do everything possible to get revenue as skipping the period in production to shorten the process and change or add some cheap has toxic component to decrease cost of production and increase profits. Such behavior has violated business ethics and caused a serious consequence to the health and the faith of consumers. Typical, Fonterra; the best dairy company in the world has violated of business ethics when related the scandal of the milk has toxic harmful to human health and loss of image of company. That issue must be considered...
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