...Subway, Panera Bread and Wholefoods are just some of the "healthy" choices for consumers. Yet McDonalds, Burger King, Wendy's, and Five Guys are reportedly doing well, serving food that some observers regard as somewhat "unhealthy". If you were asked to explain this from a marketing point of view, how would you do so using your knowledge of consumer behavior and market segmentation? Is it ethical for a company to sell food that may cause health problems for the individual sometime in the future? Have firms got some responsibility here? **“Marketers who target consumers on the basis of their values believes that with appeals to people’s inner selves, it is possible to influence their outer selves” (Kotler & Keller, 2012). It is up to the discretion of the consumer purchasing the “unhealthy” foods from fast food chains such as McDonald’s, Burger King etc. What one may deem unhealthy, another may have an alternate view point. Further, one can state that although, these foods are thought to be unhealthy only if eaten on a consistent basis. Further, an individual may state that they occasionally dine out and cater to their fast food cravings. Conversely, these companies’ can also have a hand in shaping the purchasing power of their consumers if they would advertise their “healthy” foods as much as they advertise what they are notable for. In regards to long-term or future health issues for consumers, fast food companies should not be responsible for the choices individuals make...
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...by by Julieann Rivera] Comm 155 Melissa Eidson Julieann Rivera] Comm 155 Melissa Eidson Mcdonalds vs. Burger King “ Mcdonalds vs. Burger King “ REFERENCES: http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html en.wikipedia.org/wiki/History_of_McDonald's mcdonaldsvsburgerking.net \ Mcdonald’s and Burger Kind are two different restaurants with the same purpose. They both aim to feed people looking for affordable meal but do not want to spend a lot of money. There was once a time where eating out was a treat, but over the last 40 years Americans have left the kitchen and have hit the drive-thru for dinner. Nearly one quarter of all our meals are eaten away from home. Recently, fast food industries launched the “dollar menu” to their product lines. Mcdonald’s is considered the first user of this type of menu, followed by other restaurants such as Burger King. The question is which one of the 2 restaurants will we spend our money on? Mcdonald’s began in the town of San Bernadino California in 1940 by brothers Richard and Maurice Mcdonald by opening the Mcdonald’s BBQ restaurant. In 1948 they closed down their original restaurant and simplified their menu which included 9 items such as 15 cent hamburgers fries and milkshakes. The combination of low prices and fast service led to a great success and soon led to more restaurants opening. They took White Castles principle of fast food production to another level and started the...
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...Burger King to McDonald’s: Let’s Make a ‘McWhopper’ On today August 26, 2015, Burger King made a peace offering to its known archrival McDonalds. Via social media (twitter) and two of the U.S. biggest newspapers (NY Times & Chicago Tribune) The Burger King has asked Ronald McDonald to #SettleTheBeef, in other words, make truce. You ask why? Supporting World Peace. The plan is to operate one restaurant on International Day of Peace staffed by employees of both companies and selling a burger called the McWhopper, a combination of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Buryesger King. Sales are to be donated to Peace One Day, a nonprofit organization in pursuit to raise awareness of the International Day of Peace. Burger King is proposing that corporate activism on this scale would create mass awareness and awareness creates action and action saves lives. McDonald’s has not formally accepted the proposal but as tweeted by chief executive Steve Easterbrook, “We love the intention but think our two brands could do something bigger to make a difference.” Burger King used numerous different marketing strategies with the intent of this proposal with alliance marketing coming to mind first. Alliance marketing is marketing activity undertaken by more than one entity, jointly to promote and sell a concept, product or service, which has benefit to all the stakeholders. Obviously neither company would see any proceeds in terms of dollars from this...
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...Nutrient Composition of Foods Mary B. Grosvenor, M.S., R.D. Lori A. Smolin, Ph.D. University of Connecticut Data provided by Axxya Systems Nutritionist Pro™ Knowledge Base John Wiley & Sons, INC. This book was set in 10/12 New Baskerville by GGS Higher Education Resources, a Division of PreMedia Global, Inc. and printed and bound by Quebecor Dubuque. The cover was printed by Quebecor Dubuque. Copyright © 2010, 2007 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)7486011, fax (201)748-6008, website http://www.wiley.com/go/permissions. Evaluation copies are provided to qualified academics and professionals for review purposes only, for use in their courses during the next academic year. These copies are licensed and may not be sold or transferred to a third party. Upon completion of the review period, please...
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...Assignment #25 whopper digestion process 7-6-11 Prior to taking you first bite, the cephalic stage of gastric function begins. You smell and think of the yummy meal you ordered (gastric activity is stimulated). Now you eat: the first mechanical process for ingesting your whopper occurs in your mouth with your teeth (mastication). You take a bite via the Incisors, shred it with Canines, and crush and grind the whopper with your Premolars/Molars. Your lingual papillae say "yummy". As you chew, your saliva (containing amylase) will start to partially digest any starch in your meal. Mastication allows food to have more surface area exposed to enzymes. Saliva also has lingual lipase to digest fat after its swallowed. Saliva's amylase and lipase is the start of the chemical process of digesting your lunch. So now your whopper is mechanically broken and ready for deglutition, swallowing. The epiglottis covers your trachea, food in a bolus leaves pharynx and moves into your esophagus with help from the tongue and peristalsis. The food bolus continues to move down your esophagus, passes through the cardiac orifice, and reaches your stomach. Your swallowed food bolus has already stimulated the Gastric phase by stretching your stomach and raising its ph. Gastric glands in your stomach secrete acid and enzymes, which include HCL and Pepsin (Pepsin, specifically, is from chief cells). Now your salivary and gastric enzymes partially digest protein and small amounts of starch and fat while...
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...to time from Taco Bell, then I got a few salads from Wendy’s, and finally some onion rings from Burger King. As a child I would always beg my mother to take me to Burger King for onion rings, they were as good as I remembered. On this particular visit to Burger King I noticed a huge sign advertising the Family Bundle. I did not read much about it. I just noticed there seemed to be a lot of food for only $9.99, and I was intrigued. Later on I went online to do a bit of research about the family bundle. I learned that the family bundle consists of food for parents and a child: one Whopper, one Whopper Jr., two small fries, two small drinks and one of its boxed kid’s meals [containing a kids fries, four chicken nuggets, a kid’s drink, and a Happy Feet toy]. Burger King used the Family Bundle name in August as part of its national coupon drop. At that time the Family Bundle gathered a Whopper, Whopper Jr., 10 Chicken Tenders, three small fries, three small drinks and two pies for $9.99. (Burger Business) Avoiding fast food for so long I knew I would not be able to finish the family bundle by myself, so I took my friend Jazmyn along. It was so much food, yet we were excited to finally eat fast food again. We missed those terrible greasy burgers with the likely fake bacon. We pulled up at the drive-thru. We were a bit scared and anxious at the same time, we kept referring to ourselves as “fat-asses” for eating all of this...
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...radar at a time when fast food in general was reporting favorable growth. The fast food chain's fortunes began to change after it was sold to a private equity triumvirate, which set about investing in promoting the business to the devoted fast food eater. This focus was a success, leading Burger King to gain 'cool status' in many peoples' eyes and to achieve strong growth. • Burger King's focus since being sold has been in targeting the Superfan, that is the 18–35 year old male who enjoys fast food. Company marketing efforts have focused on appealing to this consumer type, using both traditional and new media as a means to gain their attention. • Burger King's marketing has often been controversial, with two 2008 efforts standing out. The Whopper Virgins documentary, in which members of remote communities were given burgers to try for the first time, was deemed offensive and patronizing, while a Facebook application that encouraged people to delete friends for burgers was perceived as against Facebook policy and disenabled. However, such innovative marketing successfully appealed to the Superfan's sense of humor and desire for novelty. • Burger King has only recently addressed health issues, as it firmly stands by the belief that the Superfan values taste above everything else. However, new...
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...markets, to creating enticing limited time offers, to even acquiring Tim Hortons, Burger King has brought out all the stops. Lately, however, Burger King has moved its attention to breaking even farther into a more hip youthful market. Ever since losing a lot of business due to a large scale campaign in which Burger King tried to market unhealthy caloric food to attract more male customers, Burger King has struggled to regain its’ popularity in the youth market. Today, however, they have deployed many ads aimed at this market, and have even revamped their website to incorporate an extremely youthful vibe. To further explain this, a closer examination of Burger King’s homepage, Facebook page, and a new heartwarming ad aimed at selling a “Proud Whopper” will be extremely useful in highlighting this new direction Burger King is taking. Upon entering Burger King’s website, www.bk.com, the first thing that catches a person’s eye is a slide show in which Burger King advertises all of the newest products and also shows the customer that there is a new downloadable Burger King app that all...
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...Content 1.0 Introduction…………………………………………………………………..2 2.1 Burger King Background……………………………………………..2 2.0 Psychological factors………………………………………………………...3 2.1 Perception……………………………………………………………...3-4 2.2 Consumer learning and Memory………………………………………...5 2.2.1 Consumer Learning………………………………………………...5 2.2.2 Consumer Memory…………………………………………………6 2.3 Motivation………………………………………………………………..7 2.4 Attitude…………………………………………………………………..8 2.5 Personality……………………………………………………………9-10 3.0 Sociological factors…………………………………………………….10 3.1 Socio-culture……………………………………………………………10 3.1.1 Sub-culture………………………………………………………..11 3.1.2 Media……………………………………………………………...11 3.1.3 Family……………………………………………………………..12 4.0 Decision Making Process………………………………………………13 5.0 Conclusion…………………………………………………………………14 6.0 References…………………………………………………………………..15 1.0 Introduction Consumer behavior is a decision process and physical activity that an individual involve in obtaining, using and deposing of goods and services. In this report, it shows how psychological, sociological and marketing mix factors combine to influence customer purchase behavior and decisions of The Burger King. 1.1 Burger King Background Burger King is an American internationalization fast-food restaurant providing hamburger. Burger King has been very successful fast-food chains that provide healthy and big portion of burger. The headquartered of the Burger King Corporation is located in Florida, United States. Burger...
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...same kind of fast food places that serve hamburgers and fries; therefore, there is a large amount competition within them. Two of the most known fast food chains are McDonald’s and Burger King even though they both serve the same type of foods yet there are differences between them both which people are not aware of. There menu, mascots, and community involvement vary in these two chains. Introducing McDonald’s Big Mac and Burger King’s Whopper. Both are signature products at each restaurant. The two have an extremely different taste for being just an ordinary hamburger. One may prefer a Whopper over a Big Mac when looking for something less greasy. A Whopper consist of a grilled quarter-pound beef patty in a sesame seed hamburger bun with the common condiments of ketchup, mayonnaise, lettuce, tomatoes, pickles, and onions. On the other hand a Big Mac hamburger consist of two beef patties, lettuce, American cheese, pickles, and onions, all served on a three-part sesame seed bun. The major difference between these two hamburgers is the Whopper is grilled unlike the Big Mac. Burger King broils its meats rather than being cooked on an oven top stove. What a hamburger with out its French fries. Both restaurants have a different type of texture and taste to their French fries. Many...
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...Introduction to the Marketing Task 1: The limitations and constraints of marketing for McDonald's and Burger King: |The limitations and constraints of marketing | | | | |McDonald's |Burger King | | |This company authorized by the law of the|This company has commercial registration and they | | |government. |follow the regulations of the law. | |Consumer law |That can be considering as a limitation |This could be consider as a limitations if they | | |if they did not work under the law. |did not have any commercial registration or | | | |working under the regulations of law. | | |Food safety and quality for the sake of |More quality, friendly staff, clean place, new and| | |keeping the customer increase it. If the |exciting products help to gain more customers. | |Sale of goods act 1979...
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...all 50 states and 74 countries and territories of the United States. Daniels, Radebaugh, & Sullivan (2011) Burger King’s official websites states that it was founded in 1954 and currently serves over 11 million guests. Known as the Home of the Whopper, the same source explains that approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees. Further explanation is given to the October 2010 purchase of the company by 3G Capital. 3G Capital is described as a firm that focuses on long term value creation. (www.bk.com ) Burger King’s is known for letting customers “have it their way; its core competencies are its flamebroiled burgers and the choices that it gives to customers for their burgers. This differentiates Burger King from the competition. (Daniels, J., Radebugh, L., & Sullivan, D. 2011 p.463) The company seems to have maintained its initial chosen strategy. Daniels, Radebaugh, & Sullivan (2011) supports this by explaining that although their menu has expanded over time, Burger King has been consistent with offering its flamebroiled burger and its signature product: The Whopper sandwich, which is more than fifty years old. Daniels, J., Radebugh, L., & Sullivan, D. (2011) define value chain as the sum of activities that happen as a product moves from its beginning stage to final distribution in order to create value. ...
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...Compare-and-Contrast Essay Juanita Stanberry Com 155 May 11, 2013 Benjamin Ovando In this essay I will be comparing the similarities and differences between Burger King and Dairy Queen. I will be covering the two restaurants styles, food types, what they are known for, and information about their establishment. I will be providing accurate and interesting facts about the two restaurants. I will also be providing information about each restaurant before I compare the two differences and similarities. Dairy Queen and Burger King have many similarities with a few differences in restaurant styles, their menu, and how they are run. Dairy Queen and Burger King have the same kind of restaurant styles. Both Dairy Queen and Burger King are fast food restaurants. At Burger King and Dairy Queen you can go through the drive thru to get your food on the go. You can sit down on the inside of the restaurant and eat it if you want to eat your food there instead of taking it to go. Both Dairy Queen and Burger King have a clean and friendly environment for their customers to enjoy. Burger King and Dairy Queen have restaurants located in the suburbs and ghetto of each city and state worldwide. Burger King was founded in Miami, Florida in 1954 by James McLamore and David Edgerton. The initial idea for Burger King was a place to come and get extravagant quality food while eating in a pleasant atmosphere. There are 11,000 Burger King restaurants worldwide. You will be able to...
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...Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a symbolic American brand. The remarkable success it has gained, allowed franchise to be over 13000 outlets in more than 79 countries worldwide as of the end of the fiscal year 2013. Burger King has of course become known for the Whopper first introduced in 1957 and which has quickly became one of the best-known burgers in the world. Mission statement: Their mission statement is presented on their website in these words: “We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization” In their mission statement, BK founders commit to offer a dining experience that stands out among competitors’ services. Objectives: Burger King’s campaign objectives...
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...Burger King’s History – Burger King was founded in 1954 in Miami, Florida. The corporation was initiated by James McLamore and David Edgerton. Prior to starting Burger King James and David had been deeply involved in the restaurant business. Their main idea for the restaurant was center around a place that people would come to and get the best quality food. They also wanted the experience to be in a pleasant atmosphere. Burger King operates more than 12,000 restaurants in all 50 states and in 76 countries worldwide. About 10,800 of those restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Below is their mission statement. Burger King’s Mission Statement – “We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization." GAP Analysis: Where is your company now? Burger King Holdings, inc. was been founded in 1953. Burger King is the world'snumber 2 hamburger chains after McDonalds. By the early 2000s Burger King is a littleleft behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of...
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