...Case Case: Google MBA Japan-‐ INSY 690 (Case Analysis Assignment) Student: Lance Shields 1. What were the key factors behind Google’s early success? • Perfecting an innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to the searched keywords so that users...
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...Case Case: Google MBA Japan-‐ INSY 690 (Case Analysis Assignment) Student: Lance Shields 1. What were the key factors behind Google’s early success? • Perfecting an innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to...
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...documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering relevant, online advertising. Google is one of the premier internet brands in the world and also holds strong market position in global search market. Its significant brand image coupled with strong market position provides a competitive advantage to the company...
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...Aneshia Price English 1101 Paper 3 Draft 2 Problems of Software Engineering The world of software engineering is a dynamic one. There are many benefits of the field including high rate of pay and wide availability of jobs. However, there is always a downside of everything great. Besides the years of rigorous training, there are problems once you enter the field. If you ever need to change jobs, it will be difficult due to the amount of competition (Enriquez). You also have to constantly keep up with changing technology, if you do not keep up the pace, you can easily be replaced. Also, it is a major challenge to just secure a job with a major company like Google. The hiring process is not like a “regular” job. To get a good job in this field, you must be the best of the best and be able to maintain that status to keep your job. There is also an incredible amount of stress related to this job. While it may seem like a cozy inside job, there are many stressor within the software engineering career. The major issue with becoming a software engineer resides in the reason that also makes the field such a successful one. While jobs are plentiful in the field due to changing technology, this also makes it very easy to lose your job. There is always someone waiting to take your place, and since many software engineering jobs allow you to work from home, you have to deal with international competition. Companies are always looking for someone to do the job for less and, “[a]lmost...
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...“I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.” Steve Jobs, Cnet News. May 10, 2007 1. Patterns in Microsoft’s response to competitive threats and opportunities Standardization and simplification, complementary products, aggressive market penetration strategies (tenacity, deep investments and bundling), aggressive deal making. If I were to quote Microsoft’s best and most genius strategy that allowed them to gain impressive market share and become virtually impregnable in OS and application software market, it would be standardization (=compatibility) and simplification. They made their products easy to use, switch between and upgrade, which saved their clients a good amount of money in training and re-training employees, equipping new sites, etc. They looked past minor competitive losses in favor of bigger gains that would allow them to ultimately win market share, as in the example when they made their Office package available on Mac OS while Lotus and WordPerfect were hesitant to do so, even though Apple had many products competitive to Microsoft offerings. Another winning strategy was to produce complementary products: OS and applications that were perfectly compatible, as well as making these products available for different PCs and operating systems (=Apple) thus making Microsoft products ubiquitous and omnipresent. Impressive profits and large cash account further allowed Microsoft to...
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...Case Analysis – Week10 DMBA604 9043 – UMUC Summer 2008 July 20, 2008 James Rarick 1 Table of Contents Executive Summary....................................................................................................................................... 3 Introduction .................................................................................................................................................. 4 Lessons Learned ............................................................................................................................................ 5 Solving a fundamental problem ............................................................................................................ 5 Marketing .............................................................................................................................................. 5 Business Planning & Product Planning.................................................................................................. 6 Variables to Success .............................................................................................................................. 6 Updated Case Information............................................................................................................................ 7 Business Plan......................................................................................................................................... 7 Industry Shift Impacting...
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...Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004. Google has found itself amidst...
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...SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the online research firm Comscore...
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...Yahoo! Case Analysis May 9 2007 Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives. Table of Contents Executive Summary......................................................................................................................... 3 History: ............................................................................................................................................ 5 Problem ........................................................................................................................................... 7 Competitive Analysis ....................................................................................................................... 9 Yahoo Financials............................................................................................................................ 12 Economics ..................................................................................................................................... 19 Demographics ............................................................................................................................... 23 Market Analysis............................................................................................................................. 30 CPM ..........................................................
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...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
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...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
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...physical fitness programs are different from a man’s. Therefore, it places Ryka shoes among the highest rated in the industry. The athletic footwear industry was divided into various submarkets by end-use specialization. Ryka competed in only three segments: aerobic, walking, and cross-training shoes. Ryka had focused on performance rather than fashion because Poe believed that fashion-athletic footwear was susceptible to faddish trends and to ups and downs in the economy, whereas the demand for performance shoes was based on the ongoing need of women to protect their physical well-being. Ryka cut back on its product line and began to focus primarily on aerobic shoes and secondarily on walking shoes. Poe did not believe that Ryka had to become an industry giant to succeed. SWOT Analysis Strength: Poe’s image and profile were the most critical components in Ryka’s marketing strategy. Poe had successfully worked the female angle: she appealed to contemporary working women because, while being something of a celebrity, she came across as a down-to-earth woman who just happened to be a successful executive. Ryka had made a commitment to demonstrate social responsibility. It was “the first athletic shoe with a soul.” She believed that the foundation would appeal to Ryka customers who appreciated the idea that their buying power was helping less fortunate women....
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...Microsoft and Google in internet industry。Everyone know the Internet has developed into an enormous information infrastructure. This new economy is driven by a relentless force of technological and conceptual innovations stemming from an innumerable number of parties scattered around the globe. Its speed of change and innovation make it to a highly competitive arena. Apple, Microsoft and Google have been the most successful companies within this arena for a long time. Throughout the previous decades, they have internalized the economic laws and technological characteristics of the Internet in their business thinking. Their strategies and competitive moves did not only form the information economy as we know it today, but do also provide showcase examples of how profitable market positions can be achieved in the Internet. Table of content Introduction My report answers some questions: How did Apple, Microsoft and Google successfully navigate and define the competitive arena of the Internet? Which roles did their unique strengths play for their business strategies? Which specifics of the Internet did they have to account for? Last, how to used 4Ps sustain their competitive advantages within such a hostile environment? Development strateies of Apple, Microsoft and Google Apple was founded in 1976 by Steve Jobs and Steve Wozniak; stressing the importance of making computers easy for all customers. The first proof of this was the revolutionary...
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... | |creative and innovative management |management processes in an organization | | |in organizations | | | | |Explain how to lead others to positively | | | |embrace innovation and change | | |LO 2 | | | |Be able to support creative and |2.1 Assess the influence of vision and mission | | |innovative management processes |on generation of creative and innovative | | |for an organisation |management processes in an organization...
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... The stock market is a medium for business’s and investors who want to be part of the company to interact. The NYSE or New York stock exchange is the capital, the kingdom if you will where all the business takes place. Companies issue stock with the Securities and Exchange Commission to be able to sell shares on the Stock Market. This is done to raise capital for growth and improvement of the company. An IPO or Initial Public Offering is the first time a company ever sells shares of stock in the stock market. It’s a big event because after an IPO all the companies’ financial information will be public. It does have its pros and cons. On the bright side it helps bring in a lot more funding to expand the company, it’ll be able to compensate in stocks, and the owner will usually have the majority of shares and on opening day the owner can cash in on any gains. The down side is that you’re giving up privacy, have to file more paperwork to abide to certain regulations, and you give up complete ownership of your company. The decision to go public requires a lot of weighing out those pro’s and con’s. GoPro was no different but they figured out that going for the stock market was their best bet to...
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