...Let's talk about this old dream hotel: loyalty customers live and get rid of the yoke of OTA. Is it a really attainable goal or a simple utopia? At the moment, I do not think it's possible to completely remove these OTAs to just live. However, this does not mean that you can not improve your customer loyalty very much, and thus reduce your commissions. The solution lies in the implementation of an effective strategy. Too often, loyalty is likened to "making e-mailing campaigns". Even if these are key, how do you explain that several hotels have a very high percentage of loyal customers while they do not do mailing? There must be something else to know about this subject ... After 4 years of testing on nearly 200 hotels, here are some of the dominant factors that stand out as common denominators in hotels that build customer loyalty. Good...
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...For the exclusive use of B. Varghese, 2015. 9-511-004 REV: APRIL 14, 2011 SUNIL GUPTA KERRY HERMAN Tri ipAdvisor It w early Mo was onday mornin in the first week of Au ng t ugust 2010, an just back i his office fr nd in rom a two-w week family vacation, Step v phen Kaufer, founder and CEO of Trip d pAdvisor (TA was happy and A), y relaxe Kaufer ha rented two houses for his family’s vacation in M ed. ad o Martha’s Vin neyard—one h house from TA’s newest service, Vaca ation Rentals, and the other from a competitor site. K Kaufer was pl leased that th house he found throug TA’s listing was far sup he f gh g perior to the o off his competitor’s sit He one te. was v very optimisti about the fu ic uture potentia of TA’s ent into this se al try egment. As Kaufer settl in his off s led fice, he saw a note from Bryan Saltzb burg, General Manager of New l Initiat tives and head of TA’s f flight service requesting an urgent m e, meeting. In F February 2009 TA 9, hed launch a flight metasearch se m ervice similar to Kayak, w r where consum mers could com mpare prices from s severa airlines and online trave agencies (O al d el OTAs). The hi ighly competi itive online flight search m market becam even more competitive in July 2010 when Goog announce that it was acquiring ITA, a me e e 0 gle ed s leadin flight-info ng ormation soft tware compa any, for $700 million.1 Ka 0 aufer was su that Saltz ...
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...Marketing violence to youth MARKETING VIOLENCE TO YOUTH Table of Contents I. Introduction--------------------------------------- 3 II. Violent Movies----------------------------------- 4 III. Brutal Television--------------------------------- 5-6 IV. Vicious Video Games--------------------------- 7-8 V. Sadistic Music------------------------------------ 8-9 VI. Intense Internet----------------------------------- 9-10 VII. Conclusion---------------------------------------- 10 VIII. References---------------------------------------- 11 ii INTRODUCTION In the 21st century, youth seem to be overwhelmed by mass media. Everywhere that youth turn, there are magazines, movies, music, television, video games, and internet websites used to constantly promote and market violence. There is a distinct difference between the way that today’s youth are confronted with media, than what their parents or even their grandparents faced. Most children no longer go outside to play after finishing their homework, or take a walk to the local library to check out a book. To today’s youth, this type of entertainment is almost extinct. Instead, youth attention and time is grasped by some form of digital communication technology, such as an iPods, television, the internet, and video games. Marketing, advertising, and branding companies have spent thousands of hours and millions of dollars to target and capture and keep the interest and wallets of youth. ...
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...E-Business advantages for Airline Industries Analysis of the supply chain structure of the Airline Industry to highlight the advantages of the e–Business systems Index E-Business advantages for Airline Industries ................................................................................................ 1 Introduction and scope ............................................................................................................................... 2 The Airline Industry .................................................................................................................................. 2 External actors ........................................................................................................................................... 2 I.C.A.O................................................................................................................................................... 3 I.A.T.A. .................................................................................................................................................. 3 EUROCONTROL.................................................................................................................................. 4 The digital flight, how the e-business revolutionized the Airline Industry ...............................................4 Can we make the journey experience different? Should we do it?........................................................ 5 ...
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...reproduction of this article in violation of the copyright is prohibited. [pic] Much of the field we call educational technology has links that go back for almost a hundred years, at least to the museum movement in the early part of the 20th century. The museum movement and the success of training and development work during the two world wars were major factors in the development of the field. Educational technology flourished in the 1950s and continues to play an important role in many colleges of education. The particular subdiscipline of educational technology we will explore in this paper does not have a long history. Information technology and teacher education (ITTE) is now a scholarly and professional discipline, but it has only recently become so. During the 1970s and early 1980s, while most educational technology programs continued to emphasize more traditional concepts and skills such as the systematic design and development of instructional materials, a separate group of graduate programs emerged that provided some of the foundations for ITTE. These programs, usually at the master's level but sometimes at the doctoral level, were generally known as "educational computing" programs. They dealt with skills and concepts needed to support the educational uses of computers in schools (and to some extent in business and industry). During the 1970s, the use of computers for education was quite limited, and many programs attempted to be all things to all people. However, as the field...
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...Iranian Journal of Management Studies (IJMS) Vol.6, No.1, January 2013 pp: 77-97 Glass Ceiling and Women Career Advancement: Evidence from Nigerian Construction Industry Obamiro John Kolade1*, Obasan Kehinde2 1. Department of Business Studies,Covenant University, Ota,Ogun State, Nigeria 2. Department of Business Administration,Olabisi Onabanjo University, Ago-Iwoye Ogun State, Nigeria (Received: 9 December 2011; Revised: 19 February 2012; Accepted: 26 February 2012) Abstract Despite the fact that women possess the required knowledge, skills, competencies, training and experiences to perform effectively and efficiently in construction industry, they experience entry and career advancement barriers. This research examines the effects of glass ceiling syndrome on women career advancement in construction industry. Data were obtained through structured questionnaire distributed to workers of selected construction companies. The findings reveal that some of the barriers mentioned in the literature against women career advancement in construction are prevalent in Nigeria, except the existence of equality in respect of male and female in terms of employment and career development opportunity. Also, low women participation in Nigerian construction industry begins in choosing course, education and continues throughout recruitment process. The aim is to encourage women's participation in construction industry and employers to tackle the industry‟s environmental issues by introducing flexible...
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...Fixed costs do not vary with the scale of operations, and will be incurred even if the flight is cancelled. Examples of fixed cost are the rental cost of leased planes, which is time- but not operations-sensitive, and general administrative costs such as salaries. Constant costs, which cease if the flight is cancelled but are invariant to the volume of traffic carried, are also high. Examples of constant costs are the subsistence allowance paid to the cabin crew, and landing fees, which do not depend on the number of passengers, but will not be incurred if the flight is cancelled. Variable costs, which vary with the volume of traffic carried, have traditionally been quite low in the airline industry. They include ticket commissions, baggage handling, and cabin amenities including food and beverages, among other passenger-related costs. With the recent spate of cost cutting, where ticket commissions to travel agents have been eliminated by the major airlines (with the exception of Southwest Airlines), a cap of $100 commission on international flights, and drastic reductions in the quantity and quality of meals, variable costs have gone down. To counter the effects of the September 11, 2001 terrorist attacks, U.S. airlines have reduced fares to lure back lost passengers. As a result, load factors for 2002 are estimated to be around 72 percent, but the breakeven passenger load factor has risen to 81 percent, so losses for 2002 are estimated at $9 billion. (3) Thus there is...
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... Melchor B. DEDICATION I dedicate my research work to my family and many friends. A special feeling of gratitude to my loving parents, Marife and Larry, whose words of encouragement and push for tenacity ring in my ears. My sisters Laarnie and younger brother Joebert and Eugine have never left my side and are very special. I also dedicate this research and special thanks to my many friends and church family who have supported me throughout the process. I dedicated also this research to my loving and sweetest girlfriend, Cristine Mercado for your love and encouragement, for the support and still by my side. I will always appreciate all they have done, especially Mr. Angle Kenneth Aspa for helping me develop my technology skills. I dedicate this work and give special thanks to my Professor Chef. Edwin T. Casila for many hours of teaching us and making me laugh always. ACKNOWLEDGEMENTS I wish to thank my classmate who were more than generous with their expertise and precious time. A special thanks to Ms Anzano , my Professor for his countless hours of reflecting, reading, encouraging, and most of all patience throughout the entire process. I would like to acknowledge and thank my school division for allowing me to conduct my research and providing any assistance requested. Special thanks goes to the members of staff Information Technology department for their continued support. Finally I would like to thank the beginning teacher, mentor-teacher...
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...Introduction 4 Product 4 Groundwork forthe Venture 4 Crops to be grown 5 The Opportunity 6 Our community 7 Land Use, (re)connecting to `aina (land) 7 C. INDUSTRY AND MARKET ANALYSIS 9 Growth in the organic industry 9 The Hawai`i market 9 local competition 11 Offshore organic competition 12 Farming in Hawai`i 12 Customer profile 13 Distribution mechanisms 15 D. MARKETING PLAN 16 Promotions and outreach 16 Specific segment stratigies 17 MA`O customer service philosophy 17 Promotional materials and labeling 18 Pricing 18 Distribution 19 Sales management 19 Competitive advantage 19 E. MANAGEMENT PLAN 20 Organization and board 20 Governance 20 MA`O’s position in WCRC 21 Executive management & Staffing plan 22 Cooperating experts 22 F. Operations Plan 23 Farm plan 23 Research and development 23 Crop growth 23 Harvest and quality control 24 Inventory management 24 Organic certification 24 Farmer’s markets 24 Land, Equipment, Office Space, Tools, Resources 25 Increasing youth capacity 25 G. FINANCIAL PLAN 26 Start-up 26 Accounting system & Business controls 26 Long-term sustinability 26 Proforma statements 26 H. Risk ASSESSMENT & CONTINGENCY PLAN 35 I. ENDNOTES 36 EXECUTIVE SUMMARY Leaders must deal with apathy along the Leeward Coast (Wai`anae), perhaps it comes from poverty and repeated disappointment, or from people too busy trying to survive and eke out a living. We hope that...
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...introduction HolidayIQ.com is India’s first and largest online traveller community. We are all about garnering reviews from Indian travellers and the value it offers to the traveller community at large. This is what keeps us going – enabling and inspiring travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com was born in 2004 with the sole aim of helping Indian travellers plan holidays and share their travel experiences. Over the years, we have grown into a large community with more than 50 lakh travellers planning their holidays on HolidayIQ.com every month! HolidayIQ.com provides information on over 30,000 Indian hotels and 1500 Indian destinations. We make no qualms in saying that we are the Voice of the Indian Traveller. HolidayIQ.com is funded by Tiger Global Management & Accel Partners.We have three revenue streams: click revenue with online travel agencies, lead generation with offline travel agencies and hotel advertising. Headquartered in Bangalore, HolidayIQ.com is a vibrant space brimming with enthusiastic holidaymakers. Yup, that’s what we call ourselves! A large bunch of travel junkies hailing from regions across India, who are extremely passionate about their work. We live and breathe to ensure that Indian travellers experience memorable holidays. Specialties Travel Media (Web & Mobile), India - Destinations, India - Hotels & Stays (Homestays, Tents, Camps, Farmhouse etc), Indian Traveller Community, India - 25,000 Things...
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...many of the same general principles apply. It is to your benefit to try follow these guidelines from the start of your first draft; the closer you follow them, the easier it will be for your instructor to make useful comments on your drafts, focusing on content, rather than style; on linguistics, rather than writing ability. It will also save you a lot of time because there will probably be less restructuring needed between your first draft and your final draft. GENERAL STRUCTURE: 1. Tell us what you’re gonna tell us. 2. Tell us! 3. Tell us what you told us. At a very basic level, this is all you need to know. The main point here is that your paper is not a mystery novel; there should be no ‘big reveal’ at the end. Rather, you want to set up the reader’s expectations so that they know up front what you’re trying to argue and, while reading your paper, will see if they’re convinced by how you make your arguments. The first step roughly corresponds (to the first paragraph of) your introduction and the third step roughly corresponds to (the first paragraph of) your conclusion (remember that this is an art, not a science, and these are guidelines, not rules). The bulk of your paper is in the second step. This is where you make your case: you state how you went about answering your research question (your Methods), what you found (your Results) and what you think about what you found (your Discussion). Every single section relates back to that one main point you’re...
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...Transforming Thomas Cook March 13, 2013 Thomas Cook Group plc Disclaimer and cautionary statement This presentation is for information purposes only and does not constitute an invitation or inducement to underwrite, subscribe for or otherwise acquire or dispose of (or engage in any other investment activity in relation to) any Thomas Cook Group plc (“Thomas Cook”) shares or other securities. No part of this document, nor the fact of its distribution, should form the basis of, or be relied on in connection with, any contract or commitment or investment decision whatsoever. This presentation contains certain ‘forward-looking statements’. These include statements which are not statements of historical fact and may include, among things, statements relating to Thomas Cook’s strategies, plans, objectives, initiatives and targets, its businesses, outlook, potential future growth, operations, financial condition, results of operations and growth prospects, liquidity, capital resources and capital expenditures, expected industry trends and development of markets, anticipated cost savings, anticipated uses of cash and the expected outcome of contingencies, as well as the intention, beliefs or current expectations of Thomas Cook and/or its directors concerning the foregoing. The words “believe,” “expect,” “anticipate,” “intends,” “estimate,” “forecast,” “project,” “will,” “may,” “should” and similar expressions identify forward-looking statements. Forward-looking statements involve...
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...Notes: Chapter 11 “Congress” I. Introduction 1. The Congress that the U.S. and most Latin American countries has is different from the Parliament that most European nations have because in Europe, a person who wants to run for office must persuade his party to nominate him, while in America, politicians can run for themselves. i. In Europe, people vote for parties; in America, they vote for individuals. ii. In primaries, people vote especially for a “person” (and his qualities, traits, etc…), and in general elections, this is sometimes true also. iii. In parliament, legislators can support their leaders or not, and if they don’t then new leaders (prime minister and various cabinet members) must be elected. a. This ensures that more action can occur, since the parties of the executive and legislative branches are practically always the same. iv. Congress is free from the turmoil of possible collapsing executive branches and is more powerful to make decisions; Congressmen don’t have to worry about easily losing their positions come another election. a. In Congress, there is less cohesion in bill passing, and less stuff can get done. v. Parliaments members usually engage in debate, are poorly paid, have little independent power, and receive little power as well. vi. Meanwhile, Congressmen are much better paid, have more power, do many things...
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...General Information about the iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard. History: Apple released the first iPad in April 2010, selling 300,000 units on the first day[22] and selling 3 million in 80 days.[23] During 2010, Apple sold 14.8 million iPads worldwide,[7][8][9] representing 75% of tablet PC sales at the end of 2010.[24] By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold[25]—selling more than all other tablet PCs combined since the iPad's release.[26] In 2011, it took approximately 73% of the tablet computing market share in the United States.[27] During the fourth quarter of 2011, Apple sold 15.4 million iPads. Before launch Apple's...
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...General Information about the iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard. History: Apple released the first iPad in April 2010, selling 300,000 units on the first day[22] and selling 3 million in 80 days.[23] During 2010, Apple sold 14.8 million iPads worldwide,[7][8][9] representing 75% of tablet PC sales at the end of 2010.[24] By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold[25]—selling more than all other tablet PCs combined since the iPad's release.[26] In 2011, it took approximately 73% of the tablet computing market share in the United States.[27] During the fourth quarter of 2011, Apple sold 15.4 million iPads. Before launch Apple's...
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