...APPLE STORE Salome jokhadze Apple is an American multinational corporation. First two stores were opened on May 19 2001 on California. While open this store there was quit long way. While opening store Every little detail was chosen very carefully. They were making some presentations where people can see and get knowledge why apple is smarter and easier to use. They try choosing trained knowledgeable and dedicated employee. If you see the apple’s job description you will notice that they need people who are fan of apple and working in apple is like a dream for them. The main reason of it was the salary, it is not too high and only fan can have high motivation in this price. Apple was like a family they loved what they were doing and do their best to do it good. They believed that is was the best solution to have product from apple. They always tell that the computer is not just a box; with it you can make genius things. When something crazy comes to your mind your computer must do it easy and they told it is apple. In the world where people already had PC, why apple? The hardest question and the most command dilemma for customers. Why Macintosh when we already have PC. They decide to change the people’s life style, because they understand that having PC was the parts of their customers, life style which was chosen by people. And only innovators want new products. So they made a store which was divided in six parts: product area, solution area, theater...
Words: 906 - Pages: 4
...iWatch'Situation'Analysis'Articles' ' ! Readings!for!Week!3!Class! ! ! You!are!asked!to!READ!ALL!of!the!articles!included!in!this!attachment!prior!to!coming!to!class!in!week! 3.!!Please!bring!a!copy!with!you!to!class!in!week!3.! ! Assume&the¤t&timeframe&is&before&the&launch&of&the&apple&watch.& ! There!have!been!many!rumors!that!Apple!may!be!considering!the!launch!of!a!wearable!device!such! as!an!iWatch.!!Wearable!computing!appears!to!be!the!latest!trend,!as!many!devices!have!exploded!in! popularity!as!they!look!to!change!the!way!we!stay!connected.!!Numerous!competitors!have!entered! the!game,!such!as!Samsung,!Sony,!i’m!Watch,!Pebble!and!others.! ! One!of!“The!latest!forecasts!suggest!that!the!demand!for!the!wristKworn!devices!known!as! "smartwatches"!will!increase!by!900!per!cent!over!the!next!12!months.!!According!to!Canalys’s! forecasts,!this!incredible!jump!KK!the!company!believes!that!over!5!million!smart!watches!will!be! shipped!by!the!end!of!2014!KK!will!be!created!by!new!products”!!Read!more!by!clicking!on!this!link:! http://www.ctvnews.ca/sciKtech/smartwatchKmarketKcouldKjumpKbyK900KinKtheKnextKyearKforecastK 1.1370745#ixzz2ZJrVlDaI!! ! Using'ONLY'the'information'contained'in'the'articles'that'follow,'conduct'a'situation'analysis'to' determine'whether'Apple'should'or'should'not'launch'a'wrist'wearable'smart'watch'(ignore'the' fact'that'they'have'launch'a'watch).''Be'sure'that'your'SWOT'analysis'supports'the' recommendation'you'make...
Words: 8824 - Pages: 36
...Stock Report – Netflix Inc. Table of Contents 1. Portfolio including the opening price and the closing price 3 2. Reasons why each stock was selected. Company description, describe sources of revenue. 4 3. The Four Ratios for Netflix Inc. and its competitor, Amazon 5 4. Why did the stock price increase or decrease? Why the market behaved as it did. Attach news releases. Notes from classroom presentations on market moves. 6 5. The final value of each stock (in dollars and price per share), compared to original cost per share. 7 6. Weekly table showing price changes for each stock from date of purchase until end of week 11. Graph of group Portfolio. 8 7. Total return and/or loss of group’s portfolio. 10 8. As a group, what did you learn about selecting stocks for a portfolio? 11 What did you learn about the stock market? 11 What did you learn about your stock/company? 11 1. Portfolio including the opening price and the closing price Opening Price Closing Price 2. Reasons why each stock was selected. Company description, describe sources of revenue. The reason why I choose Netflix’s stock to invest in is because personally, I was interested in the company and the industry. With the boom of the internet over the last decade, people are now choosing to cut their cable and switch to streaming and downloading services instead. Firstly, it’s a cheaper alternative to cable which costs $65/month on average, a rate that’s been increasing since 1995...
Words: 2178 - Pages: 9
...time. He was an American entrepreneur, marketer and inventor that chaired several prestigious companies such as Apple Inc., Pixar and NeXT Inc. Rare video footage from 1980 depicts a young Steve Jobs conducting a seminar and providing valuable marketing advice to budding entrepreneurs. He explains the ups and downs of Apple and how the company secured pristine status among other elite brands in the world. Jobs commenced his speech with a powerful statement that captures the idea and the very essence of marketing. “Marketing is about values,” said Jobs (Raytracesvin 2013). Solomon, Marshall and Stuart states that value refers to the benefits a customer receives from buying a good or service (pg. 33). The principle of marketing applies to people just as they apply to cars, computers and clothing. We as individuals have market value; qualities that set a person apart from others and abilities other people want and need. Jobs states that we live in a “complicated and noisy world,” and getting a particular message across about ourselves or a product to a select audience could pose a challenge. Marketers must be precise and concise in their messaging in order to effectively engage their audience. When a potential candidate for a job goes in for an interview, he or she must brand or market themselves in order to increase their value to the employer. Jobs also mentions Apple Inc. along with other renowned brands such as...
Words: 1566 - Pages: 7
...right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: * Product looks good and works well. * Right price. * Right place at the right time. * Successful promotion helps to a larger output. Apple followed this by innovation and introducing new products in the market to satisfy consumer’s needs and wants. The current author here will use the theories, concepts of marketing mix to analysis the iPad. The remainder of this essay is structured into five parts. It begins by defining marketing mix and its evolution. Second, it analyse the...
Words: 3469 - Pages: 14
...right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: Product looks good and works well. Right price. Right place at the right time. Successful promotion helps to a larger output. Apple followed this by innovation and introducing new products in the market to satisfy consumer’s needs and wants. The current author here will use the theories, concepts of marketing mix to analysis the iPad. The remainder of this essay is structured into five parts. It begins by defining marketing mix and its evolution. Second, it analyse the company, iPad...
Words: 3563 - Pages: 15
...| Bottom of Form Marco Mail ------------------------------------------------- Follow Yahoo Finance * * * Tue, Sep 9, 2014, 3:17pm EDT - US Markets close in 43 mins ------------------------------------------------- Top of Form Following Bottom of Form % | $ Quotes you view appear here for quick access. | ------------------------------------------------- Top of Form Bottom of Form * Finance Home * My Portfolio * Market Data * Yahoo Originals * Business & Finance * Personal Finance * CNBC * Contributors Compare Brokers Apple unveils larger iphones, smartwatch, Apple Pay By Yahoo Finance15 minutes agoYahoo Finance * * * * * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- View Comments (54) Share this ------------------------------------------------- Top of Form Bottom of Form * * * * Recommended for You * ------------------------------------------------- McDonald's: 'That's Not Ketchup…It's Blood' ------------------------------------------------- McDonald's (MCD) sales are sliding and so are its shares. McDonald's said same store sales fell 3.7% in August, the worst slide since 2003. McDonald's also said...
Words: 2794 - Pages: 12
...Apple was founded in 1976 as a personal computer company (1). Since first introducing the Apple 1 computer kit, the company has revolutionized the marketplace for electronics. With 2012 revenues topping $156B (2), they are currently the 2nd most profitable company in the world (3). As their products become hotter with each new each new release, an increasing visibility and scrutiny regarding their manufacturing partners and supply chain has gained momentum. All too frequently, the company has responded to reports of questionable factory conditions and employee treatment with a promise of improvement. Apple’s supply chain has come under fire for what can be considered unethical treatment of workers across their extensive supplier network. Since the launch of their iPhone product line, Apple executives have continually proclaimed to their extended stakeholders that their supply network is thoroughly audited and inspected via their Supplier Responsibility Program. As Max H. Bazerman and Ann E. Tenbrunsel note, “When we fail to notice that a decision has an ethical component, we are able to behave unethically while maintaining a positive self-image. No wonder, then, that our research shows that people consistently believe themselves to be more ethical than they are” (4). Setting aside its own view, Apple must focus their efforts on the economic, legal, ethical, and philanthropic responsibilities of not only improving the environment at their suppliers, but also the slow developing...
Words: 2951 - Pages: 12
...($5 - $50B). A benchmarking analysis will also be performed, using Apple as the benchmark for it products, processes, and best practices. Financials Income Statement - A review of MMI's income statement reveals that it has been operating at a net loss for the last three quarters, from a net loss of eighty one million dollars for the quarter ending April 2, 2011, to a thirty two million dollar loss for the quarter ending in October 1, 2011. While it is operating at a loss, the amount of the loss has decreased the last three quarters, while revenues have been relatively flat, indicating that MMI is moving toward reducing their expenses, and may look to operate at a profit for the fourth quarter of 2011. Comparatively, Nokia has also been operating at a loss for the 2nd and 3rd quarters of 2011, and RIM has been averaging $722M in profit over the last five quarters. RIM however has had a decline in total revenue, from $5.4B for the period November 27, 2010 to $4.2B for the period August 27, 2011. Balance Sheet - MMI's balance sheet reveals the company has almost nine and a half billion dollars in total assets, with almost four and a half billion in cash and short term investments. The fact that MMI has access to that much cash is a good sign of its financial health. It has a debt to assets ratio of less than 1%. It also has almost five billion dollars in equity, which is also considered a company's net worth (Nickels, McHugh, & McHugh, 2010). This is a good sign that...
Words: 1529 - Pages: 7
...Apple, and its iPhone are very established brand names in the smart phone industry in today’s US market. As the early leader and innovator in the smart phone market, Apple was able to stay ahead of its competitors by releasing new iPhone versions every year, and software updates whenever necessary. Expansion internationally was not as fast as domestically, thanks to heavy competition from industry giants like Nokia, the world’s biggest producer of cell phones. Currently iPhones are being sold in over 88 countries, though Apple still controls the manufacturing process for all iPhones shipped worldwide. Apple retail stores are only present in 35 of those countries, with Apple product presence in other parts of the world being represented by third parties. Singapore is one of the countries that does not have an Apple Store, and as recommended in my last report, intensifying penetration into that market can generate more revenues and lead to better strategies being tested for when the market in China matures enough that entrance is viable. People in Singapore are not avid Apple consumers as the company does not have a presence in the country yet, and as far as the iPhone goes, there are options that suit the needs of the population interested in smart phones better. Marketing Export Marketing should be used in order to gain entry into the Singaporean market. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any...
Words: 2292 - Pages: 10
...essays, one must be chosen for 40 marks • This unit is synoptic – this means that it pulls together all the material from the entire AS and A2 specification. There are two key additional elements of preparation for this paper: Complete the research task The research task is designed to enable you to investigate in detail a small part of the Unit 4 specification. The research brief will give you precise guidance on the tasks to complete. Do not make too much of this task and extend your research beyond what is asked. Do, however, relate your research to a variety of large businesses producing goods and services and operating in different markets. Read widely about business You should read newspapers, magazines, and books, watch television and surf the internet for news of business affairs. You will be asked to apply your knowledge of business studies to a number of business scenarios. In some cases (especially the essays), you will be invited to offer your own examples of how businesses are affected by or react to, specific circumstances. Having relevant knowledge is therefore essential Glossary of Terms |Term...
Words: 6232 - Pages: 25
...Introduction Microsoft and Apple are in the electronic equipment industry, and have a NAICS code of 334111. Microsoft participates in the provision of developing and marketing software and hardware services. These products include, computers, phones, and intelligent devices. They also specialize in everyday software products such as Excel, Word, and PowerPoint. Microsoft’s target market is expansive. The Microsoft Suite is aimed for anyone that can use a computer. According to Yahoo Finance, Apple is considered to be one of Microsoft’s main competitors and allies in this industry. Apple engages in the design and manufacture of cell phones, media devices and computers. Some of the products designed and manufactured by Apple includes the iPhone, iPad, Mac and Apple watch.They also have consumer and professional software applications under the iOS, OS, and X brands. However, Apple also implements many of Microsoft’s software like Word and Excel in their products. Apple’s target market is very broad. They make their products for people of all ages that are consumer involved with simple innovative technology. As a business, not only is Apple Inc. (AAPL) significantly bigger than Microsoft Corporation (MSFT), but also has been growing at a fast pace. However, looking into investment opportunities, Microsoft has been outstanding. While the forecasts mention increase in growth for Microsoft Corporation over the next few years as indicated below, Apple Inc. is forecasted to decrease...
Words: 3313 - Pages: 14
...Mensah This paper is submitted in partial fulfillment of the requirements for International Marketing SMC University School of Management Professor (Dr.) Babu P George January 6, 2014 (Submission Date) Unit – 2 What is the role of the creativity in the segmentation process, Why can we say that having an excellent global positioning is one of the principal assets of a brand, What criteria should global marketers consider when making product design decisions, Identify several global brands. What are some of the reasons for the global success of the brands you chose? Abstract The study identifies segmentation processes and how it can be introduced to management to accept them. Often than not if management do not understand the process of segmentation and found out that what has been presented differ from what they know they quickly reject the proposed segmentations (Yankelovich & Meer, 2006). In segmentation, it allows the researcher to knowing how important a product or service is to the customers and this help in deciding what their expectations and are most likely to reveal their willingness to purchase your product. The study further identifies reasons why segmentations fail and steps needed to be taken to correct these errors. The literature elaborate on brand positioning and settling the confusion of brand positioning by managers straight. Consumer culture both local and global is also considered with it effect on brand positioning showing the reader...
Words: 4993 - Pages: 20
...MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN mis INFORMATION IS EVERYWHERE. INFORMATION IS A STRATEGIC ASSET. WITHOUT INFORMATION, AN ORGANIZATION SIMPLY COULD NOT OPERATE. THIS CHAPTER INTRODUCES STUDENTS TO SEVERAL CORE BUSINESS STRATEGIES THAT FOCUS ON USING INFORMATION TO GAIN A COMPETITIVE ADVANTAGE, INCLUDING: • The core drivers of the information age • Data, information, business intelligence, knowledge • Systems thinking • Competitive advantages • Porter’s Five Forces model • Porter’s three generic strategies • Value chain analysis Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this chapter offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies | | |SECTION 1.1 ...
Words: 11571 - Pages: 47
...1. Describe how this organisation positions their brand against their competitors. APPLE Company background: - Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by I-Phone in 2007, I-Pad in 2010, and now Apple Pay and Apple Watch in 2014. * Business Strategy The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings. The Company's business strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. The Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies. In addition to evolving its personal computers and related solutions, the Company continues to capitalize on the convergence...
Words: 3629 - Pages: 15