...The different cultures between Hong Kong and Mainland China Hong Kong: Hong Kong was a part of China thousands years ago, so that Hong Kong has a deep foundation of traditional Chinese culture, like food habit, traditional festival, and so on. Also, Hong Kong was influenced deeply by the western culture, because after 1840, Hong Kong was under the British rules, it was kind of like England, like students in school, from primary school to university use English very often, even as often as their first language, Cantonese. And many kinds of Western food came in Hong Kong; some important traditional Western festival became people’s important festival too, like Christmas, Thanksgiving Day, Halloween, and so on. All of above, the modern Hong Kong is the result of the combination of Eastern and Western cultures. The next part, I want to talk about the business culture in Hong Kong. Business is the most important part of Hong Kong, because Hong Kong is one of the centers of world business, world economic and world finance. But why Hong Kong could become some successful in business, which because its good business culture: Compliance with covenants, compliance with rules. Business people respect the spirit of the law; comply with legal requirements. Mainland China: Traditional Chinese culture has controlled the country for thousands years, people have a very strong cultural background, that means Chinese people do not accept the foreign culture easily. Confucianism influences traditional...
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...1/11/2011 China as The New Geographical Market To Export Melita Wines Executive Summary In this report focus is brought forward to the Chinese wine Market. A detailed analysis is done on the market, followed by the competition faced by imported products. Key locations in China for wine importation are named and the Chinese drinking habits are analyzed. The Chinese and Maltese relations are studied. And Cisk is taken as a case study as a success story of a Maltese company that is exporting beer to China and is seeing profits. Lastly, the recommendations and way forward are said as a conclusion. Table of Contents Contents Page Title Page 1 Executive Summary 2 Table of Contents 3 Chinese wine industry 4-5 Competition and Pricing 6 Key locations 7 Drinking habits 8 China- Malta relations 9 Case study 10 Recommendations 11 Bibliography 12 * Brief History of the Chinese Wine Industry While there have been commercial wineries in China since the end of the 19th Century, production has only evolved into a serious industry in the past two decades. There are now an estimated 450 wineries, although the largest four hold around 50 % of the market share. Imported wine reached the height of its popularity in 1996 when it occupied half of the Chinese market. When China moved to restrict wine imports with quotas and high tariffs, domestically produced wine increased...
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...China wine market 1.1.2 Asia wine market SWOT Analysis Strengths—Huge background, High-quality products, K/A (Key Account)Customer communication system, Mystery of France. Weaknesses--The confusion wine market, how to make our brand become a well-known brands, how to open the sale channel Opportunities--Huge market demand, purchasing power &private consumption growth, Traditional viniculture present, the right distribution partners, the good advertising partners Threats--Aggressive producers, Domestic product, Consumer acceptance 1.2 China wine market general introduction As we all know, Asia market now is a new develop market, it is still confusion (the wine law, the regulation).So, we choice the focus market in Asia--China to enter, this will reduce the trouble of our market development. We should be aware that the Asian market, 95% wine consumption is face to the civilian population, only 5% high-end products sells to truly rich wine collector. Of course, with the further development of Asian economies, which 5% people will continue to expand. For the past few years, the maximum annual production of Chinese wine was about 30 million tons; it was less than 2% of beer output and 6% of Chinese liquor production, also it was only 1% of the world wine production, and the consumption per head was equivalent to France, Italy, Spain and other developed countries by 0.5%. China’s demand for wine will be reaching 600,000 tons by 2010, thus, the wine industry in China...
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...Table of Contents INTRODUCTION 2 THEORETICAL FRAMEWORK 3 Internationalization overview 4 Reason to get international 14 Issues in internationalization management 15 WINE MARKET 17 Profiles of Country Producers 17 CHINESE WINE MARKET 25 Overview 25 Wine market overview 28 Imported wine 32 Italian case 36 Future prospective 45 REFERENCES 48 Bibliography 48 Consulted website 52 INTRODUCTION The purpose of this work is to analyze the growth and evolution of the wine market in China. In particular we will focus on the internationalization of the global wine producer countries in this new emerging market and which are the futures prospective and possibilities of this young market. This paper is composed by four main sections: 1. Theoretical framework; 2. Wine market; 3. Chinese wine market; 4. Italian case. First of all we need to understand what we mean when we speak about internationalization. Through a theoretical chapter, using the existing literature about internationalization, we will explore its theories, evolution and which benefits it may bring to the firm that implement it, showing how important it became in the globalized world in which companies work nowadays. Afterward we are going to analyze, thanks to the data taken by reliable sources, the global market of wine, showing its fragmentation, which are the main player and their characteristics. Now that we have a general panorama, we can concentrate on the Chinese...
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... Geographic and History ................................................................................... 1 I. Food culture ..................................................................................................... 2 I. Service styles and table etiquette and food taboos ....................................... 4 I. Therapeutic uses of food and wine & traditional therapies involving food and herbs ................................................................................... 5 I. Food and wine within the main religion of the group ....................................... 5 I. Food and holidays .......................................................................................... 6 I. References .................................................................................................. 7 I. Geographic and History Have you been Hungary? Have you tried Hungarian food and wine? If you are not, we will show you everything that related to Hungarian food and wine as much as we can in this study. Hungary is a landlocked country, which located in the middle of Europe. Even though Hungary does not have a big wide land, it has...
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...Meaning of alcohol in five different societies: Native Americans, Maori, Chinese, French and Russian This essay was conducted in order to look over whether the meaning of ‘alcohol’ differs across various cultures. The essay will compare how tribal people conceptualise the definition of this substance and how it is explained by contemporary societies in developing and developed countries, and also in the post-Soviet country. Contemporary or postmodern period is known as the latter 20th and the 21st century (Johnson, 2001). This paper will provide examples of indigenous societies from North America and New Zealand, and also societies from China, France and Russia. The essay will briefly review the way their attitude to alcohol changed since earlier times. It seems that in practice relation with alcohol is usually understood by drinking alcoholic liquids. The behavioural consequences of drinking depend as much as on a people’s idea of alcohol does to a person as on the physiological processes that can result from alcohol abuse. It would be advisable to say that alcohol as a ‘drink’ played an important role in almost all societies’ cultures since Neolithic times. Alcohol helped to drive the globalisation of trade since 17th century (Hames, 2012). The role of this substance was usually described in relation to religious experiences or by enhancing the enjoyment of life. Historically, alcoholic beverages also were widely used as sources of antiseptic nutrients in medicine. In modern...
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...Wine - historical & Archaeological OVERVIEW INTRODUCTION: Archeological studies of alcohol can provide deep insight into societies past and present. Around the world and throughout time, humans demonstrate a nearly universal proclivity towards alcoholic beverages. As cultural anthropologist David Mandelbaum writes, cultural attitudes towards alcohol vary around the world from adoration to proscription of drink, but there are few cultures [1]that completely ignore alcohol (Mandelbaum 1965: 281). Distillation of hard spirits happened only in recent times and for much of human history, wine and beer[2] were the only alcoholic beverages available for common consumption (if a bar or tavern was present in a particular culture). Archeological evidence shows that while during the last 10,000 years alcohol consumption was common, it was also uniquely culturally contextual. Dutch archeologist Marijke Van der Veen claims that “[studying] the production, preparation, consumption, and disposal can help identify the social context of food” (Van der Veen 2006: 407). A more traditional archeological approach focuses less on the production of food due to its “transient nature”.[3] Ethnographic research can provide more information about consumption practices as can historic sources, but we need more information from actual artifacts found at sites around the world. With artifacts, we can provide a more conclusive picture of how different cultures produced, consumed, valued or...
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...SIGN « NICOLAS » IS EXPORTED IN CHINA !!! ANNEE 2012-2013 ATTESTATION DE NON PLAGIAT Je, soussigné(e), ……………………………………………………………………. Etudiant (e) dans le programme ……………………………………….de l’IDRAC atteste sur l’honneur que le présent dossier a été écrit de ma main, que ce travail est personnel et que toutes les sources d’informations externes et les citations d’auteurs ont été mentionnées conformément aux usages en vigueur (Nom de l’auteur, nom de l’article, éditeur, lieu d’édition, année, page). Je certifie par ailleurs que je n’ai ni contrefait, ni falsifié, ni copié l’œuvre d’autrui afin de la faire passer pour mienne. J’ai été informé des sanctions prévues au Guide de l’Etudiant de l’Idrac en cas de plagiat. Fait à ……………………….., le ………………………. Signature de l’étudiant (e). I) Introduction As part of our international marketing project, we were asked to choose a company in order to implement it in a country where it was not present so that we can carry out the various studies that should realize that his ambition was to develop a commercial activity and thus expand its network. This is why I decided to choose the brand of French wine "NICOLAS" I choose to locate in a country where French wine is appreciated but not yet traded. Nicolas (Nicolas wines) is the largest chain of wine shops wine specialist. At the time...
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...International Marketing Marketing Wine in the Chinese Market Executive Summary China’s demand for Western wine has rapidly increased. This has created a market opportunity for high end, quality wine companies from Australia to export their products to China. The product that will be focused on is Glandore Wine from the Hunter Valley. The report will focus on exporting this product into the Chinese market. There should be a strong focus on building brand reputation and maintaining long-term business relationships. There are multiple entry types into foreign markets yet Chinese regulations limit the mode of entry. The recommended mode of entry for Glandore wines is a Joint Venture. The decision between product standardisation and customisation is an important aspect of strategic decision-making. It is recommended that Glandore does not customise their core product of wine, however it is recommended that other product attributes are customised to appeal to the Chinese market. When promoting Glandore wine in the Chinese market there should be use of advertising, public relations, sales promotion and personal selling. Table of Contents Executive Summary ……………………………..…. 2 1. Introduction ………………………………………………... 4 2. 2.1 Market Entry………………………………………………4 2.2 Recommendations ………………………………………5 3. 3.1 Product Standardisation and Customisation ……..…..7 3.2 Recommendations…………………………………….….7 4. Promotion in China 4.1 Push Strategies………………………………………...
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...Table of Content ........................................................................................................................ 1 Executive Summary...................................................................................................................2 1 Company Analysis.................................................................................................................. 3 1.1 The Company...................................................................................................................3 1.1.1 Brand Image..............................................................................................................3 1.1.2 Human Resource Management.................................................................................3 1.1.3 Corporate Social Responsibility (CSR)....................................................................3 1.2 Organizational Structure..................................................................................................4 1.2.1 Internal Analysis.......................................................................................................4 1.2.2 Production and Product Categories .......................................................................... 4 1.2.3 Target Market Profile ............................................................................................... 5 1.2.4 International Involvement...............................................................
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...INTRODUCTION China’s emerging wine market presents an important industry segment for Australia’s wine industry to target. The growth in Chinese consumption of wine in sales volume is influenced by improved standards of living. The growth of consumption has increased the number of imported wines in the Chinese market, making China a lucrative market for Australian to enter. Both countries’ consumer behavior is important to understand as by exploring the way consumers think and the physical actions that result from these feelings, the crucial reasons behind how they spend their money can be established. This report examines the differences in consumer behavior of Chinese and Australia wine consumers. The purpose of the report is to strategically analyze the effects of consumer behavior theories, market segmenting, targeting, positioning and Maslow’s Hierarchy of Needs in order to provide recommendations for further opportunities for Australian exporters. PART 1: THEORIES 1. SEGMENTATION, TARGETING AND POSITIONING Market segmentation, targeting and positioning are part of key elements of marketing most consumer goods. Through consumer research, marketers of brands uncover specific market segments with distinct needs (Schiffman et al, 2011). Then the marketers develop products and devise strategies to price, promote and distribute them. Key issues relating to segmentation in order for a successful target. Need to be identifiable, sizeable, stable, Accessible...
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...6 2. Trade in Goods ................................................................................................................................... 7 2.1 Bilateral Trade between Australia and China .............................................................................. 7 2.2 South Australian Trade with China .............................................................................................. 8 2.2.1 Disaggregated Analysis of South Australian Trade with China ........................................... 8 2.2.2 South Australia’s trade and comparative advantage ........................................................... 9 2.2.2.1 South Australia’s Revealed Comparative Advantage in comparison to other States and Territories .......................................................................................................................................... 12 2.2.2.2 2.2.2.3 Disaggregated Analysis of Key Agricultural Products ....................................................... 18 2.2.2.4 Possible Impacts of ChAFTA Commitments on Agriculture for South Australia ............... 20 2.2.2.5 3 Disaggregated Analysis of Key Non-agricultural Goods ................................................... 14 Wine Sector ....................................................................................................................... 22 Trade in Services and Investment .........................................
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...CULTURAL ETIQUETTE Cultural etiquette and communication have become critical elements required for all business people. It is important to understand the uniqueness of cultures around the world and how to apply the skills of proper business etiquette and manners to become more successful. Language English is the universal business language. It is helpful if people master it. Knowing other languages would be an advantage. Non-verbal Communication Body language can make or break a deal. Building successful business relations across cultures is not only a matter of knowing what to say or when to arrive for a meeting. It involves an understanding on the different body languages and gestures among cultures. It is important to know basic differences in cultures to avoid embarrassment and awkwardness. Every day, we respond to thousands on nonverbal cues and behaviors including postures, facial expression, eye gaze, gestures, and tone of voice. From our handshakes to our hairstyles, nonverbal details reveal who we are and impact how we relate to other people. Understanding body language of the destination country and interpreting body language correctly will not only assist you to avoid unpleasant situation but will grant you respect from the locals. There are different forms of greeting acceptable in certain countries. • Handshake is a common form of greeting on various countries. A vital component you need to bring to any interpersonal encounter...
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...Cultural Comparison Between China and France Introduction From my first step in france 3 months ago, the first thing I could say is that France is facinating and fancy me. I also wonder that france and china are really different countries. In fact, France and China have a different economy, and don’t have the same culture. The purpose of this report is to compared with the diference between France and China ,since the difference exists in too many aspects. Culture Here is a table of basic information of China and France: |French |China | |Area |674,843 Km2 |9,596.960 Km2 | |Population |65 million |1.2 billion | |Capital city |Paris |Beijing | |People |95% French people and 5% people from foreign country |93% Han Chinese and 7% immigrants | |Main language |French |Mandarin | |Major industries |consumption goods,auto industry,machinery and so on. |iron,steel,coal,machinery, textiles and so on. | |Currency |Euro |RenMinbi | | China geographically vast a land of great diversity,it`s the third largest country.France is a one of bigest country in europ,and about six countries(Belgium,Luxembourg and Germany to the north-east,Switzerland and Italy ascross the Alps to the south-east and Spain Across the pyrenees to the South-west). On the other hand,I find some very interesting differences,French people brush their teeth after eating breakfast but in China people always brush their teeth when they week up and before they eat breakfast.In China the 1st floor is the ground...
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...MARKET POSITIONING FOR ICEBERG VODKA EXECUTIVESUMMARY: In this report we seek to help the company, Iceberg find their market positioning for their foray into China, particularly entering the Beijing market. We conducted an assessment of the Beijing vodka market potential, the main competitors, distribution channels, relative price analysis and conducted our own market research by means of a survey. Our research revealed that Chinese consumers are generally brand conscious and have penchant for high end purchasing. We identified four main competitors: Absolut, Stolichnaya, Smirnoff and Finlandia where Absolut holds the lion portion of the market by positioning itself as “the choice” for young, urban professional. With that, we recommend positioning Iceberg as the ‘affordable premium’ and making ‘Iceberg’ the ‘Evian’ in the vodka market by charging the “right” price, to the “ideal” consumer, at the “right” time, the “right” place. TABLE OF CONTENTS: 1. Introduction : Background and Opportunity 1.1. Alcoholic Drinks in China - A Market Analysis 3 1.2. The Vodka Market in China 3 1.3. Iceberg - Company and Product Overview 4 2. Market Research Methodology 2.1. Overview 5 2.2. Survey 5 3. Analysis 3.1. Main Competitors in the Vodka Market in Beijing 6 3.2. Market Share Analysis 6 3.3. Distribution Channels Analysis 7 3.3.1. Supermarkets 7 3.3.2. Online Delivery 8 3.3.3. Retail Liquor Stores 8 3.3.4. Watering Holes 8 3.4....
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