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Wk 4 Impact of Technology

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Submitted By IraSams1
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Impact of Technology
Ira Sams
Technology 401
September 26, 2011
Brian Rideaux

Impact of Technology

Companies today rely heavily on technology to help them to stay competitive in the business world. A company has to evaluate where they want to be and what they are trying to accomplish. By doing the evaluations they have to look at how the company will introduce new products. Ways that the added products will add value to the company. How they will support their customers with the new products and finally emphasize the partnership with the new technology and the customer’s satisfaction.
New Product Introduction Introducing new products is the hardest thing that a company will do. They have to be strong and dedicated to make it through a launch. It takes time to unveil a new product. The company will have to identify opportunities. This activity is normally led by the marketing/sales representative, and involves an intensive understanding of the market the company competes in and ways to uncover selling opportunities (Koenig, 1997). If the company does not have a conclusive understanding of the market they are trying to control the launch will fail. When introducing this product they cannot completely abandon the products they had and supported before. It will take time for customers to build confidence in the new product. The new product needs to be introduced in a timely manner to take advantage of the market opportunity (Koenig, 1997). A timely manner could be up to two years. First could be an introduction to support personal so they become familiar with the product before being released to the public. This will then allow the customers to build confidence in the new product gradually.
Added Value from new Technology It is extremely hard to show how new technology adds value to a company. New technologies always have benefits, and they almost

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