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Women's Health

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Final Analysis Paper
Women’s Health
Product: Olay, Anti-Aging Eye Roller In today’s society there are a lot of beauty products for women that promise to get the job done. These products could be make-up, dieting pills or drinks, and aging products. Women need to be careful though because these products may not do what they are supposed to do. The products could cause health problems, allergic reactions or just not work at all and people then waste their money. If a women wants to buy a product for themselves, they first should do research. Their research should including reading reviews to see if the product will work and then see if the products are FDA approved and if doctors or health professionals recommend them. If all seems true and real, then buy the product but first do research to keep yourself safe. The product Olay, anti-aging eye roller is a product that reduces puffy-ness under women’s eyes, this product furthermore helps with aging. The message this ad is sending is negative but could also be positive. It could be positive because it is showing women that you do not have to age, that there are products to help with looking younger. On the other hand, this message it also negative. This is because the ad is not that it is not ok to look older. Women can look beautiful when they are older, they do not have to buy products to fix themselves. This ad could go either way to people; it depends on how they look at the message. I have asked different women with different ages how they feel about this product. I have asked my mom who is in her upper-fifties but looks to be in her forties. She does not use aging products and she is unsure about this product because the eyes are a sensitive area they get irritated very easily. Next I asked my friend who is 23 and looks around that age. She thinks the product would not work and would just be a hassle because it is extra thing she would have to do every day to herself. However many women could feel differently about this product. This product is targeted at the women audience and people who want to look younger. This product is targeting the older women who feel they should look younger. So I would say that ad targets women in their thirties to fifties. However since this product does help with de-puffing of the under eyes, I would say this product would also catch the attention of young women who party and stay out late to the women who might be up late studying. If the product can get rid of puffy-ness then women would not look tired, so this could attract a lot more women into buying this product. This product does not seem dangerous to women’s health however it could cause side effects. Depending on everyone’s skin type, this could cause allergic reactions or cause the skin to get worst. This product could actually cause more wrinkles because of how harsh it can be (Wrinkle Cream Guide, 2011). This product also has no ingredients in it that reduces wrinkles, it is all moisturizes and emollients (Wrinkle Cream Guide, 2011). This product may not cause major health issues but it could cause skin issues for some women. This product does not seem necessary for women to buy. It seems like a product for the company to make money especially since it has no ingredients that fight against wrinkles. Women may just buy to product to feel younger and better about themselves but it is not necessary. This product could have been presented in a different format. I think in the commercials and in the paper ads, Olay could have told the truth about this product not containing anti-aging ingredients. The company could have stated that it is just moisturizers and emollients. They also could have showed test results to prove that is does work. There are many ways to show people that products do work, it just has to be done the right way in order for people to know. The company could still achieve their goal of selling this product by showing the results of this product. If people see the results, they will see that it does work and then they will want to go out and buy it. This could make them more money because people will get to see before and after pictures of different women who used the product. The company could furthermore give free trials of this product to women because if it works, women will gossip which would make the company more money as well. Gossiping about a good product that works will cause other women to go out and buy the product. Companies need to think about this when they are selling a new product especially if they want the product to do well.
Letter to the Company of Olay
To whom it may concern, I am a 23 year old who works the night shift and was happy to see that there is a product that could help with the puffy-ness under my eyes. Even though I am young and may not have a lot of wrinkles yet, I figured I could start now with helping to reduce the little wrinkles that I do have. Before I bought your product I wanted to do research on it first and I was very disappointed on what I found out about your product, the anti-aging eye roller. I was disappointed because I found out that your product does not have any anti-aging ingredients in the product. It has other products such as moisturizers and emollients but do these ingredients really work? If they do work can you please show the results because this would be helpful to me. Another thing is that I have really sensitive skin, has this product been used on people with sensitive skin and if so how did it turn out for them. This worries me because the eye area is very sensitive and I do not want to cause damage to my eyes or to my skin. Thank you for your time.
Sincerely,
Anonymous In conclusion, beauty products or any product for that matter can be very mischievous to people. Women need to make sure they do their research before buying a product they have no information about. They could end up wasting their money on a product that does not work. Women could also end up buying a product that will cause them major health issues, so they should know the side effects first. Products could cause minor health or skin issues but that could vary with each person because of their skin type. But no matter what, people should do research first because they need to care about their body and women need to care what they put in it or on it. References
Product: Olay Anti-Aging Eye Roller
Olay ad in Cosmopolitan (No Date) Adflickr.com Retrieved June 28, 2011 from http://www.adflickr.com/english/ad/viewAd/Olay/Cosmopolitan/382
WrinkleCreamGuide.net (2011) Olay Regenerist Anti-Aging Eye Roller. Retrieved June 28, 2011 from http://www.wrinklecreamguide.net/olay-regenerist-anti-aging-eye-roller/

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