...[pic] Table of Contents Executive Summary 2-6 External Analysis 7-13 Internal A ,mnalysis 14-17 Functional Analysis 18-21 Business-Level Strategy 22-24 Corporate Level Strategy 25-27 Strategy Implementation 28-30 References 31 Executive Summary A Customer’s Hope Eli Lilly and Company is on a mission that benefits millions of people every day by helping them live longer and fuller lives. They provide their customers with answers that matter—life saving and enhancing medicines. They carry out this mission by discovering, developing, and marketing pharmaceutical therapies. Many of the pharmaceutical products Lilly brings to market are first-in-class, providing customers a therapeutic relief that did not exist. An example of this is their newly FDA-cleared drug, Xigris™, which helps thousands of people every day by treating the potentially fatal condition of sepsis. The Lilly research team persevered over two decades to bring Xigris™ to fruition, even when over ten other companies failed to produce a viable drug remedy for sepsis (Eli Lilly Annual Report 2001). This dedication truly exemplifies Lilly’s commitment to their customers and transcends into all their efforts. Eli Lilly continues to be a successful pharmaceutical company, while other pharmaceutical companies have seen their success erode, because of the strategies they employ. Lilly has focused on building partnerships rather than acquisitions...
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...The Calla Lily The calla lily has been a personal favorite of gardeners and florists for many years. Originally from Africa, the calla lily has endured many different name changes. Specifically, the flower draws its origins from the tropical area from South Africa to Malawi. In the United States, the calla lily is grown all over. However, the flower is grown as an annual up north because of the threat of frost. From a nomenclature perspective, the calla lily is a bit of a paradox as it is neither a calla nor a lily. Although grown for many generations prior, Swedish botanist, Carolus Linnaeus took credit for the discovery and, incorrectly, classified the plant to be a calla lily; advances in botanical sciences would later create a more stringent requirement for the calla genus, which would, unfortunately, leave the calla lily behind. The calla lily is a member of the Zantedeschia genus, aptly named after famed botanist Giovanni Zantedeschi. Eventually, the calla lily emigrated from southern Africa and made its way to Europe. The earliest report of a calla lily in Europe was a painting of the Royal Garden in Paris dated 1664. Whilst in Europe, the calla lily became somewhat of a fan favorite as it was very easy to grow and could be cultivated to bloom year round in Southern Europe. Additionally, the flower can survive a long time after being cut, providing for long-lasting arrangements. With the demise of monarchies across...
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...Lily Owens, the narrator of the book, is a fourteen year old girl who lives with her father T. Ray and Rosaleen. The major conflict with Lily is that she is motherless. Without a mother, there are many challenges that Lily has to face. One challenge is that she has to live with an abusive and unloving father. For example, T. Ray constantly yells at Lily and punishes her. After T. Ray catches her in the backyard one night, he brings her inside and disciplines her by forcing her to kneel on grits, which causes welts and bruises on her knees. Also, Lily does not call her father “daddy” because she does feel close to him. Instead, she calls him by his name, T. Ray. She says “‘Daddy’ never fit him” (2). Her actions show that there is a disconnection between her and T. Ray....
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...Case Study: Lily Tulip Problem Statement: Lily-Tulip has ordered four machines designed to manufacturer their patented extruder foam cups, effectively tripling this capacity. Doug Smith, vice-president of sales, must decide if all or any of the machines should be converted to produce the coextruded foam cups that were recently developed by the company. Pertinent Facts: Industry and Market information: • The disposable cup industry serves the fast food, convenience store, and restaurant markets with hot and cold beverage containers. • Lily-Tulip is the second largest supplier of disposable cups to the food service industry in the United States and the largest in Canada. • The three largest competitors held over 50% market share between them, with the remainder split among hundreds of suppliers, none of whom was thought to hold more than a 5% market share. • Lily-Tulip has market share of approximately 15% with current production of paper (wax coated) and extruded foam cups. Table 1 identifies market share by product line and cup size. • Cup sizes ranged from 8 ounces to 48 ounces and were used to hold hot and cold beverages. • Generally, smaller cups were for hot beverages and the larger sizes for cold. 1 • A trend had emerged towards larger cups for hot beverages, primarily in the convenience store market. Table 2 presents 1984 industry demand. • While it is considered that the fast food and convenience store markets have matured, growth in cup usage is expected...
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...and by herself. This objectification of her body leads to various hardships for Lily. Some of these hardships are caused by confusion, indecision, and communication issues. Also, I believe that both men in the novel, and Lily, are responsible for these hardships. Throughout the novel, all Lily really owns that is of value is her body. I believe this to be true because there are various examples of men objectifying her for her body. Even Selden, who isn’t even a member of the high society, and who should be more rational based on his lower social standing, objectifies Lily for her body. Edith Wharton makes this fact very clear at the beginning of the book when she writes: “ Selden paused in surprise. In the afternoon rush of the Grand Central Station his eyes had been refreshed by the sight of Miss Lily Bart. Selden had never seen her more radiant. Her vivid head, relieved against the dull tints of the crowd, made her more conspicuous than in a ball-room, and under her dark hat and veil she regained the girlish smoothness, the purity of tint, that she was beginning to lose after eleven years of late hours and indefatigable dancing... ... He was aware that the qualities distinguishing her from the herd of her sex were chiefly external: as though a fine gaze of beauty and fastidiousness had been applied to vulgar clay.”(3) As you can see from the quote above, Selden objectifies Lily for her body from the beginning. He says that her distinguishing qualities are...
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...Lilies of The Field is a book written by William Barrett. Mr. Ralph Nelson, a producer, was introduced to this book by his agent Fred Ingles. Ralph Nelson was so intrigued by this story that he wanted to put it on film. Finally after much negotiation it was brought to the silver screen in 1963 by Mr. Ralph Nelson with a very low budget. With determination and tenacity Mr. Nelson achieved his dream. The entire film was shot in fourteen days! Incredibly, the picture was nominated for four Academy Awards, including Best Picture. Additionally, Lilies of the Field achieved motion picture history as Sidney Poitier was awarded the Best Actor Oscar, marking the first time in history an Academy Award was awarded to a black man. Choosing this movie for an analysis in negotiation was simple. Throughout the movie, the principal characters negotiated continuously. Lilies of the Field principle premise seemed to be partly based on the foundation of the bible scripture, Matthew 6:28-31 New International Version (NIV) 28 “And why do you worry about clothes? See how the flowers of the field grow. They do not labor or spin. 29 Yet I tell you that not even Solomon in all his splendor was dressed like one of these. 30 If that is how God clothes the grass of the field, which is here today and tomorrow is thrown into the fire, will he not much more clothe you—you of little faith? 31 So do not worry, saying, ‘What shall we eat?’ or ‘What shall we drink?’ or ‘What shall we wear? The process of examining...
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...Once upon a time in a faraway land called Los Angeles, I lived as an aspiring actress trying out for my first role. You see Los Angeles was this supposed magical place where dreams came true. I have been hearing about it ever since I was a little girl. My entire life my mother used to say how she quit her acting career to have me. You see my mother was the famous Buttercup Schumer. My mom had many amazing movies in the 80’s. I really didn’t want to live in my mother’s shadow, so I changed my name from Lily Schumer to Lily Potter because I love Harry Potter. Anyway, I’m going up against many amazing actresses for this part. This audition is for one of my favorite books, which is turning into a movie. Someone calls my name and I step into the...
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...Eli Lilly case questions 1) Did Eli Lilly pursue the right strategy to enter the Indian market? It was a right strategy for Eli Lilly that started a joint venture with Ranbaxy to enter the Indian market. First of all, Ranbaxy was the second largest pharmaceutical company that manufactures bulk drugs and generic drugs in India, with a domestic market share of 15 per cent. It had established broad distribution network, and it was the second largest exporter of all products in India. Ranbaxy’s capital costs were 50 per cent to 75 per cent lower than those of comparable U.S. plants. Second, the timing was perfect for Eli Lilly to enter the Indian market. During 1970s, the Patents Act 1970 and the Drug Price Control Order (DPCO) was issued. And India was opening its drug market. Third, there was possibility to conduct cheap clinical trials in India. 2) Considering the evolution of the JV, evaluate the challenges that JV leaders faced in each phase. Andrew Mascarenhas was the first managing director of the joint venture. He created the JV’s team, positioned the JV in the market, set its operations developing the marketing strategy. Challenges he faced were hiring sales force and recruiting doctors and financial staff. He trained them on the company's value, philosophy and code ethical conduct. The JV reached break-even and was becoming profitable at the end of his managing time. Chris Shaw built systems and processes to bring stability to the fast growing organization...
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...6/12/13 Handara Daniswara COM111 Eulogy For Chivalry Most studies found that the number one fear for Americans is the fear of public speaking, followed by death. That means as of right now I am better off if were inside that casket than standing here delivering this eulogy to you. We are here to commemorate the dead of Chivalry. I still remember the first time I saw him, in a Disney cartoon where he fought through a dragon just to save a girl, that cartoon was the Sleeping Beauty. Since then I saw more of him, opening doors for people, giving up seats for people, volunteer to carrying things for people, pulls out chair for people, paying the bill in his first date, the second date, and reluctantly in the third date but he still pays the bill. He is basically courageous and courteous. We are all mournful by his death, except women who killed Chivalry. If he were still alive today, the world would be a better place. Women, elderly, and kids do not have to stand in public transport; Chivalry would give up his seat. Women would have free dinner; Chivalry would pay the bill. And there would not be any need for automatic doors; Chivalry would open it up for you. Chivalry however did not die in vain. He has set us an example throughout his life, a code of conduct, that we men should follow suit. And if we do, we might bring Chivalry back from the...
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...Brandon Jones April, 8 2014 COMP1 1. The theme of the introductory paragraph is basic army training and how it affects the soldiers mind and body. She also gives use an example of what they do, and what it affects. One of the things its affects is the soldiers appetite, and another being there mentality of future training and what’s to learn from it besides conquering fear. An example of what they do is his “battle buddies” training rolling a log down a fifty foot hill for exercise which was preparation for the gas chamber. The author grabs you by my speaking of army training and giving you examples of experience and feelings. 2. Unfortunately, we are learning the important stuff first after we learn about how important gas masks are the hard way. 3. Its relevant to its topic sentence because its relates in detail the fear of the gas chamber, and what it’s going to be like in there. It is also relates how being in the chamber experience will change you as a person. The angle of the body is to give you an understanding of what conquering your fears feels like especially when you have nowhere to run. Relating nightmares and near death experiences can cause Natural survival instincts being forced by fear is all a part of the 2nd paragraphs theme. 4. It relates because she goes in feeling better about herself and realizes that she in finally in the room. She gives detail of being in the chamber with her mask on and was able to be Observational of his surroundings...
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...Bases of Power There are five bases of power in the given organization. The first base of power is reward power. Reward power is defined as being the opposite of coercive power and that “people comply with the wishes or directives of another because doing so produces positive benefits” (Robbins & Judge, 2007, pg. 471.) Employee 1 in the scenario wants to receive the bonus that he/she will be granted upon the successful completion of his/her annual evaluation. To ensure his/her tasks are finished and that they are correct, Employee 1 oftentimes works over his/her scheduled 40 hour work week by working late and on weekends at the encouragement of the marketing manager. The marketing manager often reminds the Employee 1 and his/her peers of the yearly bonus. The employee complying with the wishes of the marketing manager for he/she to work late so he/she will receive a good performance evaluation, thus resulting in the receipt of the desired bonus is an example of Employee 1 being affected by reward power. The marketing manager uses the second base of power, which is legitimate power. Legitimate power is defined as “the formal authority to control and use organizational resources” (Robbins & Judge, 2007, pg. 472.) The marketing manager being the person responsible for the evaluation of the employees, thus affecting whether or not Employee 1 receives the bonus he/she really wants is a demonstration of this power. The distribution of a bonus to an employee is an example of...
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...Name : Nitu Poudel FEAR Fear is something that is born in every personalities and it is universal emotion. Some people have lots of fear and some have less but it's not something that can be ignored. Even God has fear. Fear is a that emotion, which can lead you to either become a great person or a broke one. If you take fear in a positive way then it can improve and direct you to obtain your goals. For example, "Fear of failure, Fear of death and Fear of other". If you follow these fear in a positive manner then you can be a successful person and you should always have fear. In the same way, if you do not have fear of anything then you would obviously continue to do whatever you like that you make you the worthless human or we can say thing in the world. Same ways, if you have lots and lots of fear within yourself and tend to do nothing but just stay wherever you are, then you will be the biggest looser anyone will ever see. Accordingly, fear is such a thing that can be explained in different ways. In my life, fear plays an important role. In each and every step, first I feel the fear whether I can succeed this task or not then I move on taking it positive in a safe way as much as possible. For example, I do not know how to drive a vehicle and I am learning this task. But I have a deep fear of the thought of having an accident. Because of the fear of having an accident, I will not stop learning how to drive but I will learn to...
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...Eli Lilly in India : Rethinking the Joint Venture Strategy Pharmaceutical companies spend more than 20% of their sales on research and development (R &D). Patents for product ( for 20 years) and process were essential means by which a firm protected its proprietary knowledge and they could command higher prices for their products. Many multinational pharmaceutical firm subsidiaries in India imported drugs from their country of origin and made a huge profit. However in 1970¶s, the patents for all pharmaceutical and agricultural products were abolished and process patents permitted for 5 to 7 years. The Drug Price Control Order (DPCO) instituted price controls by government, multinationals market share dropped from 80% in 1970 to 35% in mid 1990s so they were forced to exit from India due to lack of patent protection in India. In November 1984 Dr. Manmohan Singh , the finance minister encouraged foreign direct investment and increased the maximum limit of foreign ownership from 40% to 51%. Colonel Eli Lilly founded Eli Lilly and Company in 1876. It was a world leader in injectable antibiotics and in supplying insulin. Ranbaxy in early 1990¶s was India¶s largest manufacturer of bulk drugs and generic drugs. Ranbaxy approached Lilly to supply certain active ingredients or sourcing of intermediate products to Lilly in order to provide low cost sources of intermediate pharmaceutical ingredients. Success of Joint Venture i) Lilly used Ranbaxy¶s help for getting government approvals...
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...OPERATIONS GEOMETRIQUES 2D 1 Les opérations géométriques ont pour but de modifier la position des informations contenues dans l'image sans modifier le niveau de gris. Ces opérations peuvent s'appliquer à la totalité des points d'une image (les pixels), un objet particulier de l'image, voire à certains points spécifiques (recalage de points caractéristiques). Fig 1 - Recalage géométrique d'une image Ces opérations présentent un intérêt dans de nombreuses applications: - correction des distorsions géométriques liées au matériel optique. La distorsion la plus fréquente est celle introduite par l'objectif lui-même (effet de "tonneau" ou de "barillet"). - correction de la perspective d'une scène 3D projetée sur un capteur 2D. Pour envisager des mesures précises des objets présents dans la scène, il peut être utile de restituer une image corrigée par une opération géométrique adaptée. - compensation du mouvement de la caméra pour un système embarqué pour ramener l'image dans un repère de représentation fixe. - mise en correspondance d'images prises dans des conditions différentes (prises de vue satellitaires, radiographie, tomographie). Si l'objectif est de comparer l'évolution des images entre deux vues prises à des intervalles très éloignés (un an par exemple). Les conditions ne seront jamais les mêmes; la première étape sera donc un recalage géométrique de la nouvelle vue sur la première prise comme référence, pour une stricte mise en correspondance des deux vues. L'objet...
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...Eli Lilly: The Evista Project® In early 1998 Dr. August “Gus” Watanabe, executive vice president of science and technology for Eli Lilly and president of Lilly Research Laboratories (see Exhibits 1 and 2), looked out his office window toward downtown Indianapolis. He was contemplating the future commercialization path for Lilly’s new, potential blockbuster drug, Evista®, which had received FDA approval on December 9, 1997, for the prevention of post-menopausal osteoporosis. Evista®, generically known as raloxifene hydrochloride, would be entering the estrogen replacement market, a market that had worldwide sales in excess of $1 billion in 1997.[1] Of even wider significance was the fact that in initial trials, Evista® appeared to lower the incidence of breast cancer and reduced total LDL in post-menopausal women without the negative side effect profiles of currently available estrogen replacement therapies. The potential of this new therapeutic and its impact on Lilly could be enormous. Some analysts predicted that Evista® might become a $1B drug for the company.[2] With this in mind, Watanabe knew that the decision on how best to commercialize Evista® would have a profound effect on Lilly’s well-being. Should Lilly follow its traditional approach to commercialization? Or should Lilly follow a course more in line with the development approach adopted for Evista® in early 1995, which would require the organization to transform its heavyweight product...
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