...The Philippine Tourism Industry: Adjustments and Upgrading Series 2008-08 Oscar Lagman The DLSU-AKI Working Paper Series represents research in progress. This paper is preliminary, unreviewed and subject to further revisions and final editing. The views and opinions in this paper are of the author(s) and do not represent the position or opinions of DLSU-AKI or its Members, nor the official position of any staff members. Limited copies of this paper can be requested from DLSU-Angelo King Institute, Room LS223, De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines. Please request papers by number and title. Tel. No: (632) 524-5333; (632) 524-5369; Fax No: (632) 524-5347. DLSU-AKI Working Paper Series 2008-08 Table of Contents Abstract Introduction Philippine Tourism Attractions Deterrents to the Growth of Tourism Isolation of Major Destinations Boracay Palawan Camiguin Bohol The DOT’s ational Tourism Strategy Development of Cluster Destinations Packaged Tours The Department of Tourism Marketing Effort Public-Private Sector Partnership in Tourism Development The PCCI BIZTOURS 5 Marketing the Ilocandia Region Conclusion - A Bright Outlook 3 4 6 7 9 9 9 10 10 12 14 17 20 21 22 23 25 RP-US FTA: Philippine Tourism Industry 2 May 2008 DLSU-AKI Working Paper Series 2008-08 Abstract Tourism plays an important role in the socio-economic development of a country. This paper examined the Philippine’s tourism attractions, particularly major destinations...
Words: 7873 - Pages: 32
...Studies have shown parents want their firstborns to have high status jobs such as lawyers and doctors but they relax on the choices for other siblings. The coaching we get concerning job, affects our achievement and self-esteem. The position of first born is very much geared towards high achievers. 21 out the 23 first astronauts in space were first born children. In a study looking at the birth place order of CEO’s it was found that 43 percent of them were firstborn children, 33 percent were middle born and 23 percent were the youngest children in their family. On the other hand, the youngest sibling in the family may be the one to engage in more reckless behavior such has dangerous sports including sky diving, motor cycle racing, sky jumping, and even football. According to a survey taken in a high school, the younger siblings said they were more sentimental and were less judgmental than their older siblings. The same survey reinforced the studies on firstborns who were geared towards being high achievers as this survey indicated these students rated themselves as being perfectionists. However, studies show that younger children get better grades. This is because they are mentored by the older siblings; they have watched how their older siblings overcome challenges and learn from them. Strangely, the very first studies on birth order never included females. Nevertheless, Montrealers need to know that these studies, especially the earliest ones did not account for the...
Words: 2983 - Pages: 12
...Running head: ALL MEN CREATED EQUAL? A CLOSER LOOK AT GAY All Men Created Equal? A Closer Look at Gay Marriage Karla S. Rendon University of Phoenix Essentials of College Writing COMM215 George Novotny May 04, 2009 All Men Created Equal? A Closer Look at Gay Marriage As citizens of the "land of the free," homosexuals should have the same privileges, such as marriage, as any other American. For years, homosexuals have been fighting for this right and it wasn’t until now that these voices are heard. There is much skepticism when discussing such a sensitive issue like same sex marriage; however the fight is not over. As the support in legalizing same sex marriage continues to rise, many other Americans still wonder, “How same sex marriage will benefit America”? “Isn’t that against the bible?” “What about our children?” Similar questions such as these were likely asked when granting equal rights to slaves but together they accomplished what they rightfully deserved, national acceptance of who they were and the same rights as every other man and woman who reside in the United States. The Bible and Gay Marriage The bible is a living document which is considered to be The Word of the Lord, and is often cited for motivation, self improvement, and lessons learned. More importantly, the bible expresses about the power of love and family; neither explicitly defines marriage as between one man and...
Words: 841 - Pages: 4
...Pace University DigitalCommons@Pace Case Studies Lubin School of Business 3-1-2002 Disney in Asia, Again Raymond H. Lopez Pace University Recommended Citation Lopez, Raymond H., "Disney in Asia, Again" (2002). Case Studies. Paper 3. http://digitalcommons.pace.edu/business_cases/3 This Article is brought to you for free and open access by the Lubin School of Business at DigitalCommons@Pace. It has been accepted for inclusion in Case Studies by an authorized administrator of DigitalCommons@Pace. For more information, please contact rracelis@pace.edu. CASE STUDIES No. 26 March 2002 Disney in Asia, Again? by Raymond H. Lopez, Ph.D. Professor of Economics and Finance Lubin School of Business Pace University DISNEY IN ASIA, AGAIN? by Raymond H. Lopez, Ph.D. Raymond H. Lopez is Professor of Finance at the Lubin School of Business of Pace University. Introduction INTRODUCTION “We could be getting close to the time for a major Disney attraction in the world’s most populous nation.” 1 “I am completely confident that Chinese people love Mickey no less than they love a Big Mac.” 2 Early in 1999, Michael Eisner, CEO of The Walt Disney Company, voiced his opinions concerning potential markets for his firm’s entertainment products and services. A major thrust for the new millenium would be development in Asia. The firm had now achieved a certain level of experience with owning and/or managing assets and operations outside the United States...
Words: 6565 - Pages: 27
... | |In Partial Fulfillment | |of the requirements in the subject | |Tour 12 Tourism Research | |03/15/2013 | Presented By: Table of Contents Chapter 1 Introduction Problems and its backgrounds Statement of the Problem Hypothesis of the study Significant of the study Scope & limitation of the study Definition of terms Chapter 2 Review of related litreture Theoretical/conceptual framework Research paradigm Chapter 3 Research methodology Research design Research setting Research subject Research instrument Validation of Instrument Data gathering procedure Statistical treatment Chapter 4 Presentation Analysis Interpretation of data Chapter 5 Summary of findings Conclusion...
Words: 5687 - Pages: 23
...WHY I’M PASSIONATE ABOUT REAL ESTATE? Return: In most of the markets real estate investments perform better than equities and other asset classes. In emerging markets probably you have to go for development projects, as rental yield is not very attractive. In most of the developed markets real estate has performed better than stock market over time. And by leveraging your investment you can increase your return on equity many folds. Cash flow component in return: This one of the best thing about real estate investments – it behaves like a fixed income security, and with better yield. Rental income makes real estate more attractive even during tough time and many investors love to focus on the cash flow. Depreciation: You can’t depreciate your stocks, bonds and mutual funds. Depreciation is a gift from the government for real estate investors. Dampening of volatility in the portfolio: Real estate prices don’t fluctuate on daily basis. Fully optimized portfolios with real estate component in it have much lower volatility. Inflation hedge: real estate investments provide a good hedge against inflation. Rents usually increase with inflation, while mortgage payments on the property remain stable. This increases cash flow component. WHY SHOULD YOU NOT INVEST IN REAL ESTATE? Illiquid: Many a times real estate investments behave like illiquid assets. Generally it takes time to execute an actual exit, and liquidity can completely disappear from the market in tough times. Management...
Words: 1933 - Pages: 8
...wide ranging effects on stakeholders’ abilities to set up sustainable tourism projects. Space or carrying capacity is a major constraint on the creation of sustainable tourism projects. There is, as Bramwell (2004) suggests, an absolute restricted resource base which should act as a restrictive band on development and prevent sprawling unsustainable development. Developers and tour operators are at loggerheads with environmental agencies over this, as they are seeking quick short term profits with disregard for the future of the islands. This is shown in Bali, Indonesia on ‘Rama Beach’ the sea is littered with dead fish, oil and litter from the Rama beach hotel (personal obvs., 2010). This detracts from the selling points of an island resort (sun, sea and sand). Butler’s (1980) life cycle model illustrates this point; with many islands already entering stages four and five (stagnation and decline), this is showing how unsustainable islands have become as each focus group didn’t involve themselves in satisficing the others wants. Similarly, Holder (1988) shows via his ‘self-destruct theory of tourism’ how islands reached and have exceeded their saturation points due to...
Words: 2043 - Pages: 9
...THE POLITICS OF TRAVEL IS TOURISM JUST COLONIALISM IN ANOTHER GUISE? by DAVID NICHOLSON-LORD [pic] "Of all noxious animals too the most noxious is a tourist. And of all tourists the most vulgar, ill-bred, offensive and loathsome is the British tourist." Thus the Rev. Francis Kilvert, clergyman, diarist and snob, writing in his journal a few days before Easter 1870, after an encounter in the lonely ruins of Llanthony Abbey in Wales. Update the language, change a few of the local details--for "British," for instance, read Japanese or American or German--and you have a comment that is as relevant, and as redolent, now as it was nearly 130 years ago in a remote valley among the Welsh hills. A tourist, usually, is somebody else. Kilvert, whose diary as a country curate is now regarded as a small classic of English literature, was visiting the abbey himself, on a twenty-five-mile walk with a friend, but failed to see that this might qualify him for the detested designation. As for the behavior that occasioned his horror, it seems pretty mild by today's standards--the people he later execrated were "postured among the ruins in an attitude of admiration, one of them of course discoursing learnedly to his gaping companion and pointing out objects of interest with his stick." It was the stick, apparently, that did it. "If there is one thing more hateful than another," the curate fulminated into his journal that night, "it is being told what to admire and having objects...
Words: 4328 - Pages: 18
...S HONG KONG DISNEYLAND w 907M13 Michael N. Young and Donald Liu wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2007, Ivey Management Services Version: (A) 2007-08-27 September 12, 2006, marked the one-year anniversary of the opening of Hong Kong Disneyland (HKD). Amid the hoopla and celebrations, media experts were reflecting on the high points and low points of HKD’s first year of operations, including several controversies that had generated some negative publicity. At a press conference and interview to discuss the first year of operations, Bill Ernest, HKD’s executive vice-president, acknowledged that the park had learnt a lot from its experiences and that the problems had made it stronger. Ernest also announced that HKD attendance...
Words: 8333 - Pages: 34
...Marketing and Branding Plan for Maharashtra Tourism K. J. Somaiya Institute of Management Studies & Research Team Name: Maratha Mawlas Vaibhav Palaye (vaibhav.palaye@gmail.com/9766325136) Rahul Shukla (Shukla.d.rahul@gmail.com/9423085776) Prateek Wadhwa (prateek2709@gmail.com/9920712410) Tagline: Scintillating Maharashtra- Serene Land of Brave warriors Facebook Page URL: http://www.facebook.com/pages/Scintillating-Maharashtra/153635334669863 Table of Contents Sr. No | Topic name | Page No. | 1. | Introduction to tourism in Maharashtra | 3 | 2. | Statics about tourism in the country | 4 | 3. | Business model for Maharashtra tourism department | 5 | 4. | Tour Packages | 6 | 5. | Selection of Brand Ambassador | 8 | 6. | Selection of Tagline | 8 | 7. | Detailed description of television Advertisement | 9 | 8. | Detailed description of Print media | 9 | 9. | Detailed description of Internet media | 11 | 10. | Maharashtra Mahotsav | 14 | 11. | Phase wise implementation of Marketing plan | 15 | 12. | Estimated budget of our Marketing and Branding Strategies | 17 | 13. | Projected Return on Investment through our Revenue generation model | 18 | INTRODUCTION TO TOURISM IN MAHARASHTRA Maharashtra ranks second in India when it comes to attraction of foreign tourists. More than two million tourists visit the state of Maharashtra annually. The three UNESCO world heritage sites in Maharashtra, Ajanta caves, Ellora caves and Chatrapati...
Words: 5085 - Pages: 21
...system of Sentosa Island began operations and Musical Fountain open to the public. In 1992, a causeway-bridge length at 710-metre long was built and linking Sentosa to the Singapore mainland, it is more convenience for public who want to travel to Sentosa. In 1996, one of the landmarks of Sentosa, The Merlion opens. In 1998, visitor cars are allowed to enter the island under the newly-introduced Drive-In scheme. In 2002, Sentosa Development Corporation and its subsidiaries are known as the Sentosa Leisure Group (SLG). In 2006, Palawan Beach reopens to public after renovation. The Sentosa integrated resort project with Genting International and Star Cruises was awarded by the Singapore Government. In 2007, the Sentosa Monorail was replaced by the Sentosa Express to enhance the transportation links between Singapore mainland and Sentosa. In 2010, Universal Studios theme park, and Resorts World Sentosa was opened. In 2011, iFly Singapore was opened and it is the world largest and Singapore’s only indoor skydiving simulator. 1.2 Nature of Business Sentosa Development Corporation is a service development company; their mission is to create The Sentosa Experience through outstanding service and the best-in-class offerings. Vision of Sentosa Development Corporation is to be the world’s...
Words: 3867 - Pages: 16
...The Fluidity of Disney. Gender Norms & Racial Bias in the Study of the Modern “Disney” The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered at the Walt Disney Studios in Burbank, California. It is the world's second largest broadcasting and cable company in terms of revenue, after Comcast. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio, then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, which is today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a...
Words: 4082 - Pages: 17
...CASE 21 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go goofy” over Mickey, unlike their Japanese counterparts. Between 1990 and early 1992, some 14 million people had visited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the question for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing...
Words: 5405 - Pages: 22
...CASE 21 The Not-So-Wonderful World of BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go goofy” over Mickey, unlike their Japanese counterparts. Between 1990 and early 1992, some 14 million people had visited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the question for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing, but the Disney response was that their views reflected...
Words: 5355 - Pages: 22
...MANAGEMENT REPORT BATNA Basics: Boost Your Power at the Bargaining Table www.pon.harvard.edu Negotiation Management Report #10 $50 (US) Negotiation Editorial Board Board members are leading negotiation faculty, researchers, and consultants affiliated with the Program on Negotiation at Harvard Law School. Max H. Bazerman Harvard Business School Iris Bohnet K ennedy School of Government, Harvard University Robert C. Bordone Harvard Law School John S. Hammond John S. Hammond & Associates Deborah M. Kolb Simmons School of Management David Lax Lax Sebenius, LLC Robert Mnookin Harvard Law School Bruce Patton Vantage Partners, LLC Jeswald Salacuse T he Fletcher School of Law and Diplomacy, Tufts University James Sebenius Harvard Business School Guhan Subramanian Harvard Law School and Harvard Business School Lawrence Susskind Massachusetts Institute of Technology About Negotiation The articles in this Special Report were previously published in Negotiation, a monthly newsletter for leaders and business professionals in every field. Negotiation is published by the Program on Negotiation at Harvard Law School, an interdisciplinary consortium that works to connect rigorous research and scholarship on negotiation and dispute resolution with a deep understanding of practice. For more information about the Program on Negotiation, our Executive Training programs, and the Negotiation newsletter, please visit www.pon.harvard...
Words: 3978 - Pages: 16