Hewlett-Packard is the primary partner used to transform the studio’s entire film production and distribution process to an all-digital, file-based system, and to create an information technology architecture to make this process possible.
The studio has a film and digital version for all its films, which also includes all of the royality rights. This is refered to by Warner Bros. as its E-Master which are stored on servers at Warner Bros.
Warner Bros. in 2006 produced more than 25,00 different DVEs and delivered more than 180 hours of video programming weekly through its global digital exchange.
They also produced and distributed more than 50 television series and digitized more than 6,00 feature films in its storage vaults for DVD releases. The creation of the E-masters enables Warner to utilize any channel to reach the consumer including their website and most retailers.
The company also has an online Web initiative that will enable fans of various cartoon shows such as Looney Tunes to download new, interactive content, related games, and flash animations of Bugs Bunny, Daffy Duck, and other popular characters.
Choose one of these components and make a recommendation for an improvement to that area of the supply chain. Explain your reasoning for the change.
I think that the downstream component the the area that I would suggest to improve. I think that the more visible and contactable you are the more customer satisfaction you will have. The Warner Bros .website is large and hard to navigate. I would recommend a website that is designed to feature only new movies, and also have a customer service agent available at all times to help cyber users to navigate this huge website to find the content that they are searching for.
