Product * Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry.

* Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British people.

* Xiaomi’s phone has many beautiful themes. Which will be popular with business, girls. The Mi3 has Stunningly beautiful screen with 5-inch IPS display. Full HD at 16:9. It will be so great to See crisp details in 1080p HD video or play games rich textures in 3D games environments.

* The company has so far only sold phones in greater China - but is now looking to expand globally

Price * In 2011 the first millet mobile phone MI 1 release, sells nearly 1999 RMB. The latest MI phone MI 3 only 2999 RMB. For low-end Xiaomi’s mobile phone products, such as Hong MI and Hong MI note, only sells 799 RMB. Therefore, Xiaomi’s product is high quality mobile phone with lower price. Compare to others product in the industry, Xiaomi’s phone has its own price advantage for distribution to the UK. Use Vodafone Company as example.

* The popular phones price sells in Vodafone Company. The Samsung Galaxy 5 sells 37 pound per month for a contract phone. A Xiaomi’s phone is around 799RMB to 2999RMB for a phone without any contact (which equal to 79pund to 299 pound). Therefore, in my opinion, Xiaomi’s phone could set the price as around 10pound to 20 pound per month for a contract phone.

Place - UK
In China, Xiaomi’s mobile phone online sales only, which can be save the cost. Make full use of the online shopping is fashion. However, there are different