Memo

To: Senior Management
From: Dana Armijo
Date: April 25, 2015
Labels on water bottles

There has been an issue that needs to be addressed concerning the labels on our water bottles. We got a call on how the label on our fresh spring water shows a mountain and says it is fresh water. After reading the fine print they realize that it is not from freshwater spring. They say this is false advertisment.

I am looking at this situation closely and realize that we need to move some things around on the label. We are known for the mountains on our labels and I do want to keep that image. We keep the fresh spring water logo. On the back I think that we should put the facts of how and why we have fresh water. After doing some research I found out that it is ethical for us to show the facts and show that we do have natural spring water. By showing the facts that we have natural spring water we will be confident and stand out against the other companies that look like they are hiding something

Mineral water must not contain less than 250 parts per million of total dissolved solids. It has relative proportions and a consistent level of minerals and trace elements stemming from the moment the fresh water was removed from its source. Spring water is fresh water that comes from an underground formation where water naturally flows to the earth's surface. Purified water is water that has been distilled, deionized, had reverse osmosis or gone through a similar process. It must meet the characterization of purified water by the U.S. Pharmacopoeia in order to be labeled purified water. We can prove this.

Let me know on how you want to proceed with the labeling. Thank you and have a great day.