...Case Analysis – Week10 DMBA604 9043 – UMUC Summer 2008 July 20, 2008 James Rarick 1 Table of Contents Executive Summary....................................................................................................................................... 3 Introduction .................................................................................................................................................. 4 Lessons Learned ............................................................................................................................................ 5 Solving a fundamental problem ............................................................................................................ 5 Marketing .............................................................................................................................................. 5 Business Planning & Product Planning.................................................................................................. 6 Variables to Success .............................................................................................................................. 6 Updated Case Information............................................................................................................................ 7 Business Plan......................................................................................................................................... 7 Industry Shift Impacting...
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...could have been avoided. One factor that has made eBay to struggle in Asian countries was its failure to recognize the differences that existed between the Asian markets and market users and the American markets and markets users. This lack of understanding made eBay to use the strategies it had used in the US to enter the Japanese and the American markets. At the initial launch in Japan eBay set out to use collectibles this strategy was successful in the US market. This seemed to have failed as the Japanese user seemed to have preferred new products. The second mistake was eBay strategy to charge commission on each transaction as it did in the US. The Japanese market did not favor this as they were not used to pay commission or monthly charges. The second factor that made eBay to struggle in the Asian markets is its strategy of attempting to dominate the market by crashing all competition including the local. This proved to be a wrong kind of strategy as local competitors had a competitive edge over eBay. This was demonstrated by eBay earlier battle with Alibaba for the control of the Chinese market which eBay ended up losing badly to the local players. Due to the differences in market and business environments in Asia local companies that are used to these environments usually find an edge over foreign entrants and strategies such as that used by eBay have high probabilities of failures. Foreign players also end up incurring a lot of cost and therefore lose their competitiveness...
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...The Ties Between Two Search Engines Katie Trevino Now that we have looked at the financial ratios of both companies we will take a look into the history of Google and Yahoo we will see where the two companies became the top search engines. We will also see where the two companies are very similar and where they are complete opposites. Both companies will stand out in two different ways. The report will show a company that shows potential growth, while the other shows issues and different path for their business. In the history aspect of our decision, we want to remind you that it may be completely different from what is found in the financial analysis. The background information on what is happening behind closed doors may be very useful. The beginning of Google started in 1995 with Sergey Brin, 21, giving Larry Page, 22, a tour of the Michigan University campus. A year later BackRub was started as a search engine running on Stanford servers but shortly became over powering. In 1997, BackRub was changed to Google. Brin and Page wanted to name their company that would be based off the word “Googol”. Googol is a mathematical term for the number represented by the numeral 1 followed by 100 zeros. (Google) This was their motto word to show their goal of having on going information available on the web. Google became a company on September 27, 1998 shortly after receiving a $100,000 check from Andy Bechtolsheim. (Google) Brin and Page used this money to hire...
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...INTRODUCTION Yahoo! Inc. acronym for “Yet Another Hierarchical Officious Oracle” (Gil P.) is an American multinational Internet corporation with headquarters in Sunnyvale, California. It was founded in January 1994 by Jerry Yang and David Filo and incorporated on 1st March 1995. Its present CEO and President from July 17, 2012 is Marissa Mayer (Pariroth N.,2012). It’s services include Web Portal, Yahoo Search, Yahoo Groups, Yahoo Directory, Yahoo News, Yahoo Finance, Yahoo Answers, online mapping, fantasy sports and Yahoo mail which is a free email service launched in 1997, and Yahoo Mail was the third-largest web-based email service with 281 million users as of December 2012 (Molla R.,2012) Yahoo email accounts have been continuously hijacked by hackers since January 2013. This has caused serious mail insecurities among Yahoo account holders. A cross-site scripting (XSS) proof-of-concept developed by a security researcher Shahin Ramezany is claimed to put some 400 million Yahoo Mail users at risk of hijack (Donohue B.,2013). The XSS vulnerability in yahoo webmail service was blamed for a spate of the account hijackings. The compromised accounts were used to send spam. (ISHA SURI,2013) Security researcher Shahin Ramezany developed an XSS proof-of-concept exploit that he claims puts some 400 million Yahoo Mail users at risk of having their accounts taken over. 1.1 DECISION MAKING AND PROBLEM SOLVING The ASK SIR L model is used to describe the approach taken by Yahoo in solving...
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...could have been avoided. One factor that has made eBay to struggle in Asian countries was its failure to recognize the differences that existed between the Asian markets and market users and the American markets and markets users. This lack of understanding made eBay to use the strategies it had used in the US to enter the Japanese and the American markets. At the initial launch in Japan eBay set out to use collectibles this strategy was successful in the US market. This seemed to have failed as the Japanese user seemed to have preferred new products. The second mistake was eBay strategy to charge commission on each transaction as it did in the US. The Japanese market did not favor this as they were not used to pay commission or monthly charges. The second factor that made eBay to struggle in the Asian markets is its strategy of attempting to dominate the market by crashing all competition including the local. This proved to be a wrong kind of strategy as local competitors had a competitive edge over eBay. This was demonstrated by eBay earlier battle with Alibaba for the control of the Chinese market which eBay ended up losing badly to the local players. Due to the differences in market and business environments in Asia local companies that are used to these environments usually find an edge over foreign entrants and strategies such as that used by eBay have high probabilities of failures. Foreign players also end up incurring a lot of cost and therefore lose their competitiveness...
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...Microsoft’s Bid for Yahoo! Timeline As early as in late 2007, Microsoft proposed a number of cooperation alternatives with Yahoo! ranging from commercial partnerships to a merger, which were rejected by Yahoo!. Regarding to Microsoft’s proposal of acquisition in 2008, here are some key issues: Late 2007 Yahoo! rejected partnerships or merger proposal from Microsoft 31/1/2008 Microsoft announced its bid for Yahoo! at US$31/share 11/2/2008 Yahoo! rejected the offer, saying that it undervalued the company 28/2/2008 Google released news that with willingness to acquire 20% Yahoo share 6/4/2008 Final call from Microsoft – threatened Yahoo! Board with a proxy battle 2/5/2008 Yahoo! asked for US$37, Microsoft rose to US$33 4/5/2008 Microsoft withdrew US$47.5 buyout offer 5/5/2008 Yahoo!’s value dropped to $34 billion 17/5/2008 Yahoo! accepted the price $33-34, but Microsoft only interested in search business, Yahoo decided instead to sign a search advertising deal with Google. Microsoft’s Motivation of Acquisition After the failure of the deal, Steven Ballmer was made fun by the public that his greatest contribution during his tenure was: not able to close the deal. Why would Microsoft pay such high cost to acquire Yahoo! at the first place? As we know, Google was the dominant player in this industry and it kept consolidating its dominance through acquisition. Microsoft was eager to content against its biggest rival. The combination...
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...EXECUTIVE SUMMARY: The report intends to provide the CEO of Yahoo! Inc with a marketing and financial plan to turnaround the company. Yahoo! Inc is facing significant threat from rival companies such as Google, MSN, AOL, Face book etc. The report has provided an overview of the company and the industry in which it is operating. The industry analysis has been done using porters five forces analysis. The analysis indicates that Yahoo! Inc is facing a moderate threat of new entrants. The industry has a moderate level of bargaining power of suppliers. On the other hand, the buyers have a higher degree of power. Moreover the threat of substitute products is also high. Yahoo! Inc is facing competition in the domains of search, communication, advertising and social networking from some major companies as rivals, thus resulting in high threat of competitors. The report has also analyzed the position of the competitor companies from their market and financial position. Yahoo is focusing on the target market of people belonging to different age groups, professions and lifestyle. The marketing and financial plan is based on the central objective of increasing the market share, sales and revenue of the company. It has been recommended that in the domain of marketing, the company should focus on developing its search, communication and media functions to fulfill the individual, professional and social needs of the people. Moreover, investment in social networking can also be beneficial....
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...and micro economics. Table of contents: List of Figures: Glossary: Index: Appendix: Bibliography: Others: SUMMARY: Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to unseat Google. The Internet fodders lucrative business opportunities and the technology advances such as i-Pads, e-books and cell phones provide the hardware to house web based tools. While Google is still the number one search engine and a developer of popular applications, historically the rise and fall of internet organizations can be rapid. The repeat of a dot.com failure similar to 2000 and another economic collapse can leave even the most innovative internet company vulnerable,...
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...actions taken by Yahoo have upset its relationship with Alibaba? (b) What are the possible underlying reasons for Yahoo to pursue such strategies and actions? (c) Why does Alibaba regard these strategies and actions as “perplexing” or offensive? 1(a) Strategies and Actions taken by Yahoo that upset its relationship with Alibaba | 1(b)Possible underlying reasons for pursuing such strategies and actions | 1(c)The reason why they are “perplexing” or offensive to Alibaba | 1. Reluctance of Carol Bartz (a new chief executive for Yahoo with the mission to address Yahoo’s sharp drop in share price) to reach out to Alibaba’s founder Jack Ma or Alibaba.com’s chief executive David Wei. Bartz reprimanded Ma when he made a trip to the United States to meet with her. She dressed him down when he met her. | * Bartz was totally unsatisfied with Alibaba’s failure to run Yahoo China more successfully than Yahoo had. | * Bartz dressed Ma down in front of his management team by criticizing Alibaba’s way of managing the Yahoo portal. * Bartz was impolite and indifferent even though Ma specially made a trip to meet her. | 2. Yahoo set up a new Research Center in Beijing where Yahoo China was based | * Yahoo needs a new Research Center to develop products for Yahoo globally. * Bartz may want the new center to act as a surveillance to supervise Yahoo China secretly. * The new research center can maintain a close relationship between Yahoo and the China market...
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...YAHOO & APPLE Course Project HRM 587 Managing Organizational Change Professor Change management: Yahoo & Apple What was true more than two thousand years ago is just as true today. We live in a world where "business as usual" is change. New initiatives, project-based working, technology improvements, staying ahead of the competition, emerging stronger from the recession - together these drive changes to the way we work. (from A Sense of Urgency, by John P Kotter Published By Harvard Business Press, 2008) Today more than ever before, we can feel that we live in an era of risk and instability. Globalization, new technologies, and greater transparency have combined to upend the business environment and give many CEOs a deep sense of unease. The management structure of an organization as well as personal leadership style CEO’s and other senior leaders’ affects how individuals within a company make decisions and how quickly the company reacts to various challenges and opportunities. From basic definition of change we learned that the origin of the necessity of change lies in the dissatisfaction with the current state or the perception of a problem. The objectives, content, and process of change should be specified as part of the change management plan. Change management processes can benefit from creative marketing to enable communication between change audiences, and a deep social understanding about...
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...Background Summary Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky, 2011). The use of Google has always been free to the user, the two revenue-generating avenues that have made Google one of the most profitable companies of the last decade is advertising and selling its technology. Google’s advertising branch is called AdWords and allows those wishing to advertise to “create ads and choose keywords, which are words or phrases related to the business. When people search on Google using keywords, ads appear next to or above search results” (Google.com). With the rapid success experienced in the U.S., Google quickly grew their business into the global arena by offering search results in hundreds of languages and being available on hundreds of different domains. This expansion helped to significantly increase...
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...Running head: WHY GOOGLE WAS ABLE TO BEAT YAHOO 1 Why Google was able to beat Yahoo: External factors influencing the development and domination of the twenty-first century internet giants Gregory A Totty MGT510 Strategic Planning Dr. Walter McCollum Colorado State University WHY GOOGLE WAS ABLE TO BEAT YAHOO Abstract The purpose of the following research is to illustrate how external factors can influence the development of market share in a new industry. The primary example is a case study of the organization known as “Yahoo”; the first internet only large corporation, which failed to grow with its early domination of the new emerging market of the World Wide Web. The evolving industry originally was a creative person’s domain. It was viewed in its infancy more like a vast library, than the center of all knowledge transfer much as it has become. The mistakes made by Yahoo early in the century, soon became an uncontrollable nemesis; and would eventually force the organization to re-organize. This research attempts to provide evidence for Yahoo’s demise along with the primary external factors that were either overlooked or their magnitude of 2 influence was not properly considered. Based upon the evidence provided, an alternative strategy for a similar percentage of market share was implemented by Google who, partially by learning from the mistakes of Yahoo, was able to forecast more accurately; resulting in a dominance of the same market today. Conclusions can...
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...Issues…………………………………………………………………………………..35 Technology, R&D, and IS Issues………………………………………………………………...36 Production and Operation Issues………………………………………………………………...38 Summary of Strengths and Weaknesses…………………………………………………………39 Review Current Mission, Objectives, Strategies………………………………………………...42 Revised Strategies and Objectives……………………………………………………………….43 Alternative Strategies…………………………………………………………………………….44 Discussion of TOWS Analysis…………………………………………………………………..46 Discussion of BCG Matrix……………………………………………………………………….48 Recommended Objectives and Strategies………………………………………………………..48 Conclusion……………………………………………………………………………………….49 References………………………………………………………………………………………..50 Appendices……………………………………………………………………………………….53 EXCUTIVE SUMMARY Yahoo! is a digital...
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...yahoo2013.tumblr.com YAHOO 2013 ANNUAL REPORT EDITORIAL EXCELLENCE YAHOO ON THE ROAD MONTHLY MOBILE USERS “2013 was a year of tremendous progress at Yahoo.” YAHOO IN NYC SEARCH 400M+ Enhancing Search TOP TECH TALENT monthly mobile users INCREASE IN AVERAGE MONTHLY USERS TALENT TUMBLR ACQUISITION 340,000+ Job Applications 800M+ average monthly users YAHOO 2013 ANNUAL REPORT NEW MAIL EXPERIENCE YAHOO WEATHER APP 50% YAHOO SPORTS Nearly half of new hires had design, engineering, or product backgrounds YAHOO NEWS DIGEST NEW LOGO TO OUR SHAREHOLDERS 2013 was a year of tremendous progress at Yahoo. Our mission at Yahoo is to make the world’s daily habits more inspiring and entertaining. From Search, Communications, Digital Magazines and Video to Flickr and Tumblr, daily habits are our heritage and our inspiration. We re-imagined every core product to create more engaging, delightful experiences for our users across the globe. We also invested in our ad technology to build value for our advertising partners. 2013 was also a year of remarkable innovation at Yahoo. We continued to rethink and rework the Search user experience. We are investing in Mail—the ultimate daily habit—to keep users connected with friends and family. We are focused on bringing users the best content from across the Web, through our partnerships with Comedy Central, SNL, NBC Sports, ABC News, CBS’s The Insider and others. We are also investing in editorial...
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...os t 9-806-105 REV: NOVEMBER 9, 2006 THOMAS R. EISENMANN rP KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they...
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