Preface: Students, so that they could help to learn how to effectively analyze and write a case study and to include a special section on this subject. This tells us that we continue to meet the expectations of existing users and attract many new users. This book has strengthened its position as the most widely used strategic management textbook on the market.

Author’s Background: Charles Hill, Professor of management and organization. His position held at the University of Washington since 1968. His specialties are strategy, international business, and micro economics.

Table of contents:
List of Figures:
Glossary:
Index:
Appendix:
Bibliography:
Others:

SUMMARY:

Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to unseat Google. The Internet fodders lucrative business opportunities and the technology advances such as i-Pads, e-books and cell phones provide the hardware to house web based tools. While Google is still the number one search engine and a developer of popular applications, historically the rise and fall of internet organizations can be rapid. The repeat of a dot.com failure similar to 2000 and another economic collapse can leave even the most innovative internet company vulnerable,