Yamaha Guitar Company

Yamaha Company is a Japanese multinational company and conglomerate located in Japan, which provides a range of services and products, electronics, motorcycles, predominantly musical instruments and power sports instruments. Yamaha Company was introduced in year 1887 with reed organ and piano manufactured by the Torakusu Yamaha as the Nippon Gakki Limited. This was a literally a Japan musical manufacturing company in Hamamatsu, and was later incorporated 1897. The company originated as musical instrument manufacturer and still reflected in the currents group’s logo.

After the Second World War, the corporation president, Genichi Kawakami, repurposed the remains of company’s war period, the production machinery and the corporation’s expertise in the metallurgical technologies to manufacture of motorcycles (Davis, 56). YA-1, of which almost 125 motorcycles, were created within the initial year of production, 1954, and was named in the honor of the founder. The motorcycle was a 125cc, two-stroke, single cylinder, street bike that was patterned after German DKWRT125. The model was copied by the British munitions firms in post war era, and it was manufactured as Bantam and the Hummer was Harley-Davidson. In the year 1995, the success of YA-1 resulted in foundation of the Yamaha Motor Company Limited (Davis, 56).

Currently, the Yamaha Company has grown tremendously, and has become the world greatest manufacture of the musical instruments that includes the following: drums, guitars, wood, winds, violins, pianos, "silent" pianos, violas, celli, brass instruments, and vibraphones. In addition, it is a manufacturer of the computer related products, semiconductors, audio/visual, sporting goods, specialty metals, home appliances and the industrial robots. In the year 1989, the Yamaha Company shipped the first world CD recorder and later purchased the Sequential Circuits in the year 1988. The company bought the majority stake that is 51% of the competitor Korg in the year 1987, which was bought out by the Korg in the year 1993. In 2002, the Yamaha Company closed down the archery products business, which was initiated in 1959. Six archers in various Olympics Games won the gold medals after using their products (Davis, 56).

Later in 2007, the Yamaha Company acquired the German audio software producers Steinberg in early 2005 from the Pinnacle System. All along, the Yamaha Company has made various purchases and agreements that have led to progressed succession in the music equipment industry. The Yamaha Corporation is as well known for their popular teaching programs, which began in early 1950. The company’s products have proved to be popular, respected and extremely successful but this is due to how the company manufactures it products. The Yamaha Guitar, being one of the company’s popular products will be focused into detail (Ralph, 23).

Yamaha Motor Company Limited The Yamaha Motor Company Limited is a Japanese company specializing in the vehicle-producing company. The Yamaha Motor is a subsidiary of the Yamaha Corporation, and the headquarters are located in Iwata. Alongside expanding the Yamaha Corporation to the world's largest piano maker, the Yamaha CEO took the Yamaha Company to the field of motor vehicles on the year 1955. The Yamaha’s exhaustive research in the metal alloys for the acoustic pianos has given the Company a wide knowledge in the making of the lightweight and dependable metal constructions. The experience was easily utilized in the making of the metal frames and the motor parts of the motorcycles. How to make the Guitar There are extremely valid reasons as to why the Yamaha guitars are continually made using the wood rather than the high technology man-made materials. In short, they claim that there has been not been existing any other excellent material to be used in the process. However, to ensure that the woods offer the optimum performance in form of the musical instrument, they needed exceptional crafting and handling techniques are maintained. Most of these techniques resist the science definitions. The techniques are art that verges on the mysticism in various means, however, at the same juncture it is crucial for the manufacturers like the Yamaha Company to recognize how the materials perform and respond. This is in order to deliver the consistent high quality in each instrument, which goes out from the factory (Ralph, 23). The involvement of the Yamaha with the wood goes beyond understanding to the realm of optimization and control. The extensive and the dynamic not only offer the data required to make more of the woods accessible, but also make it probable to control and modify their characteristics in the ways that make the woods more efficient for use in the Yamaha guitars.

At the Yamaha Company, the process of manufacturing the great Yamaha guitars initiates long before the materials are delivered to the company. Of course the selection and the procurement of the woods and the other materials are significant steps, although the Yamaha distinction goes even further (Ralph, 23). The facilities and the resources that the company applies to the basic development and research alone are extra extensive as compared to many guitar makers apply in the actual production. Their level of involvement stretches even long before for decades thus giving the company an astonishing stockpile of know-how and experience, which makes it probable to deliver the innovative features and the refinements, which are truly meaningful in the musical contextual.

Acoustic Resonance Enhancement (A.R.E) There is no query that sonic properties of the wood transform, eventually improving as wood ages. Even though time is the only aspect, which can actually age anything, Yamaha Company embarked on the in-depth research plan in an attempt to understand what actual changes were really occurring in wood, and how the information may be applied in improving the characteristics of the younger woods. After longs periods of development, the Yamaha guitar A.R.E. process was initiated, and is progressively being put into practice in more instruments since its benefits are being verified (Davis, 56).

To elucidate, A.R.E. is not explicitly an aging process. Changes it brings about in wood are alike to those witnessed in aged wood; however, the focus is determinedly on attaining the superior sound rather than an "aged" sound. The A.R.E. has confirmed to be astonishingly successful in the optimizing sonic qualities of wood intended for use in the Yamaha guitars. The unique practice causes physical modifications at cellular level, mainly directly affecting wood’s hemicelluloses and cellulose (Ralph, 23). The Sound transmission is drastically enhanced since the wood becomes extra responsive to the input from strings, and transmits vibration of strings with better accuracy. In the sonic terms, the harsh "edge", which is frequently heard in the young wood is notably reduced, while sustain distinctiveness at various frequencies, are conveyed to a more balanced, fine- coordinated connection. The only means to really recognize the effect is hearing, although anticipate to experience crisp attack with the clean high end, which is smoothly attached to harmonically rich the mids and the lows with significant sustain. The summation result is the outstanding balances with perfect sustain and responses all throughout their guitars frequency range (Ralph, 23).

Experienced makes data meaningful Since first testing on the individual components for example woods, adhesives or finishes only expose the characteristics of materials themselves, great deal of experiences are required to be capable of predicting how those apparatus will affect the generally performance of the instruments. This can be described as one area where the Yamaha's staff for many years of experience and mount up know-how is tremendously valuable. The Research performed with no strong background of the experience is basically conducted in the dark. The Yamaha's company broad history is the significant secret ingredient, which throws the light on their results, facilitating the engineers and the craftsmen utilize them in significant ways. This actually leads to the better Yamaha guitar at last (Davis, 56).

The Yamaha management style

In order to keep with the corporate philosophy, the Yamaha is gradually working to expand the management organizational structure, which will create the basic for high quality, transparent and effective company management. The management of the company consists of the Board of Directors and the Executive Officers. The Board of Directors consists of 9 directors entailing the one outside director and a representative director. The role of the Board of Director is to oversee the management function of Yamaha group, with the directors appointed for fixed period of a year to elucidate the management responsibilities (Davis, 56). The Yamaha Corporation employs also the executive office system, which is comprised of the 17 executive officers, encompassing the senior managing officer and 2 managing executive officers meant to support the company president, and the chief officer in control of business execution. Executive officers principally overlook the administrative and the operational divisions. As part of the supervision, they direct and manage the divisions in the group in proper and an appropriate manner and they are accountable for the performances of the group. Moreover, the executive officer, different from the aforementioned, are allocated to every division in a group, each with the responsibility for the key management theme (Ralph, 23).

An audit system

The Yamaha Corporation employs an auditing structure, which is headed by the Board of Auditors. It comprises of two external and two internal auditors who occasionally perform the comprehensive audits of entire divisions and the Group companies, and contribute in the Board of Directors conferences and the management conferences. The Board of the Auditors assembles monthly. The internal auditing is under the full control of the President and the Representative Director. Its mandate is to closely monitor and assess all the activities that are under taken by Yamaha and the Group companies from perception of rationality and legal compliance. The assessment results are utilized in providing the information for the formulation of the suggestions and the proposals for improvement and rationalization (Davis, 56).

Impacts in the music industry

The Yamaha products have created a great impact in the music industry. Their products are of high quality when compared to other musical products in the market thus the music produced has concurrent advanced notably. Their products have enhanced the recording issues that have become easier and high quality music produced. Due to the companies gradually advancement, competition have been extremely high, therefore requiring high quality products for companies to sustain in the market. There has also the established of the entertainment groups created by the Yamaha company. One of the groups includes the Yamaha entertainment Group that is responsible for the advancement and development of the Yamaha group.
The artist
The artists are the next to the world-renowned products. The artists are the most significant assets at Yamaha Music Company. The artists assist in making the two-dimensional products of Yamaha Company come alive. The Yamaha Corporation located in America has been the proud distinction of managing the most artist relations than any musical manufacturer internationally. Their artists not less than 3,500 shine all across the continuum of the musical fields and their capacities are as exceptional and vast as Yamaha product line. The artist’s popularity has made the Yamaha products even more popular than any musical product, therefore leading to increased purchase of the products internationally. This has led the Company to attain anonymous benefits from the sale of their products. This induces them to produce more perfect and high tech products. In conclusion, the artists being the main target of the Yamaha Company have impacted them largely.

Work Cited

Davis, G. The Sound Reinforcement Handbook. Milwaukee, WI: Hal Leonard, 2008. Print.

Ralph J. The Sound Reinforcement Handbook. Milwaukee, WI: Hal Leonard, 2009. Print.