Name malee bekakoo
Student ID : 1367
Unit name: BSBADV507B Develop a media plan
Course Name : Diploma of Business

1. Read the advertising brief provided in the Appendices of this Assessment Task.
2. Identify the characteristics of the target audience from the advertising brief.
The primary target audience consists of women who are 25 to 45 years old. They are married or can be single. They are professionals and wives of professionals. They are from different racial backgrounds. Their income is about $150,000 per year.
They are also beauty conscious and interested in looking after their well-being using holistic approaches to health. They consider taking care of their skin a major priority. They live an active life, occupying themselves with any combination of work, study, raising children, staying fit and healthy, and socialising. They are becoming increasingly aware of the adverse effects of chemical-based skin care products. They are searching for a skin care regime based on natural products which won’t harm their body or the environment.

3. Prepare a detailed consumer profile.

Gender : | Female | Age : | 25-45 | Income : | Combined annual house hold incomes of approximately $150,000. | Marital Status : | Married, single, study | Level of education attained : | University graduates | Occupation attained : | They are professionals and wives of professionals. | Benefits sought : | 1. Earthsprite products are 100% natural, effective, affordable and innovative.2. All Earthsprite products contain tamanu oil which possesses a unique capacity to promote the formation of new tissue, thereby accelerating healing and the growth of healthy skin.3. Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa products contain ingredients from plants