An average child is exposed to more than 40,000 commercials a year, those commercials cost to corporations about 12 billion dollars per the American Psychological Association. This statistic shows how many resources and effort corporations invest in order to make children purchase their products. Yet, what are the effects of this intensive advertising on these children? Richard Wolkmoir and Joice Wolkmoir in their article,” You Are What You Buy”, write about consumerism, and the advertisements behind it. Their point made with the help of James Twichell who is a 19th-century poetry professor from Denver University. They review the history of advertisements and the impact of them on society and particularly teens. Other research that addresses