...MKT 305 WK 8 ASSIGNMENT 2 CONSUMER BEHAVIOR ANALYSIS To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-8-assignment-2-consumer-behavior-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 8 ASSIGNMENT 2 CONSUMER BEHAVIOR ANALYSIS MKT 305 WK 8 Assignment 2 - Consumer Behavior Analysis For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drug, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drug stores. You have been tasked with a consumer behavior analysis to help make marketing decisions. Write a six to eight (6-8) page paper in which you: 1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. 2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice. 3. Decide which microcultures and additional demographics should be targeted. 4. Suggest ways to utilize group influence in the marketing of the product. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 305 WK 8 Assignment...
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...MKT 305 WK 8 ASSIGNMENT 2 CONSUMER BEHAVIOR ANALYSIS To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-8-assignment-2-consumer-behavior-analysis/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 8 ASSIGNMENT 2 CONSUMER BEHAVIOR ANALYSIS MKT 305 WK 8 Assignment 2 - Consumer Behavior Analysis For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drug, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drug stores. You have been tasked with a consumer behavior analysis to help make marketing decisions. Write a six to eight (6-8) page paper in which you: 1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. 2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice. 3. Decide which microcultures and additional demographics should be targeted. 4. Suggest ways to utilize group influence in the marketing of the product. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 305 WK 8 Assignment...
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...ITB 300 WK 4 ASSIGNMENT 1 EXPANDING AN MNC To purchase this visit here: http://www.activitymode.com/product/itb-300-wk-4-assignment-1-expanding-an-mnc/ Contact us at: SUPPORT@ACTIVITYMODE.COM ITB 300 WK 4 ASSIGNMENT 1 EXPANDING AN MNC ITB 300 WK 4 Assignment 1 - Expanding an MNC – Part 1 Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has informed you that the MNC is considering expanding into an emerging market and has asked you to evaluate three (3) potential markets. To get started, you must decide the following: • Determine what kind of business your MNC is (e.g., manufacturing, information technology, etc.). • Determine what products or services your MNC provides. • Select three (3) emerging market countries to evaluate. Write a 4-6 page paper in which you: 1. Describe a fictional MNC and describe the type of business your MNC is and the products and services it provides. 2. Create a matrix that compares three (3) emerging market countries across the following seven (7) elements: 1. economic system 2. political environment 3. legal and regulatory environment 4. technological environment 5. ethical system 6. social responsibility indicators 7. cultural dimensions 3. Evaluate each country in the matrix as to its suitability for your MNC. More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of ITB 300 WK 4 Assignment 1 Expanding an MNC in order to ace their studies...
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... | | |MKT/571 Version 6 | | |Marketing | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Students may find it beneficial to refer to concepts learned in Economics. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class...
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...NVfT NEW YORK INSTITUTE OF TECHNOLOGY SYLLABUS 1. Course Details: Quarter: Course Code: Course Name: Course Prerequisites: Credits Hours: Classroom: Class Timing: Summer 2011 SOCI 101 Introduction to Sociology None Three (3) credit hours R02 Sun! Tue!, 3:30 - 6:00 (43 class hours + 2 hours for the final exam = 45 classroom hours total) April 18, 2010, 3:30 - 6:00 Final Exam Period: 2. Instructor Details: Professor: Office Location: Office Hours: Email: Phone (Mobile): Dr.Mamoon Amin Zaki F-Block NYIT offices, Building 2, adjuncts' room Sunday-Wednesday, 3-5 pm mamoonzaki@Gmail.com 050 4440853 3. Catalog Course Description: An analysis of the social and cultural forces which govern human behavior. The principle topic include: social interaction and organization; socialization processes, primary groups and the family (associations, bureaucracy, and other social institutions), collective behavior, population, and ecology. 4. Learning Outcomes (LOs): LO 1: Students will demonstrate through discussions, assignments, and exam an understanding of the meaning of social perspective, culture socialization and education LO 2: Students will demonstrate through discussions, assignments, and exam an understanding of the nature of the various political and economic systems of the world: democracy, totalitarian, dictatorship, capitalism, socialism and communism. LO 3: Students will demonstrate through discussions, assignments, and exam an understanding of the vocabulary...
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...Telephone: E-Mail: Troy Department Chair: The syllabus for this class includes the TROY Department Chair contact information for Dr. Teng. This is provided in the event you cannot resolve a situation with me, your instructor. PLEASE do not contact (e-mail or phone) Dr. Teng with a question, problem, or concern unless you have first contacted me and you have not received a response from me within 24-48 hours, or if you do not agree with my response. Thank you for your help in this matter. Students: Please place IS 2241 XTIC in the subject line of any emails sent to me. NOTE: For a course syllabus posted prior to the beginning of the term, the instructor reserves the right to make minor changes prior to or during the term. The instructor will notify students, via email or Blackboard announcement, when changes are made in the requirements and/or grading of the course. INSTRUCTOR EDUCATION: Ph.D., Management Information Systems. The University of Memphis, Memphis, Tennessee MBA., Arkansas State University, Jonesboro, Arkansas. B.Sc., Electrical Engineering, Southern Illinois University, Carbondale Illinois. BA., Psychology, Southern Illinois University, Carbondale Illinois. Page 1 of 11 IS2241 – Dr. Joe Teng TEXTBOOK(S) AND/OR OTHER REQWUIRED MATERIALS: The textbook provider for eTROY is MBS Direct. Once you have successfully registered for the class...
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...CHapter 17: Project Management Answers to Discussion and Review Questions 1. To effectively manage a project, a project manager must employ a certain set of skills. For projects that involve fairly well-defined work, the project manager must be able to a. motivate his or her team. b. direct team members in specific work areas of the project. c. solve specific project related problems. d. resolve issues and problems between co-workers. e. communicate certain problems to upper management. f. expedite work when necessary. g. coordinate work among the team members and among the appropriate outside contractors. h. make the necessary project trade-off decisions involving cost, time, quality and resources. However, if the work is not well defined, there is usually more uncertainty involved. In projects involving a higher degree of uncertainty, in addition to being able to perform the functions listed above, the project leader must also demonstrate strong leadership skills. The more ill-defined the work, the higher the need for leadership skills. Leadership skills are less tangible than the skills listed above and may include the following: a. ability to deal with change. b. deciding what type of changes are needed and when to make the change or changes. c. working with the project team to make the necessary change or changes. d. the ability to handle undesirable or unexpected consequences...
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...Writing at University of Phoenix Module. Save a screen shot of the completion screen as a Microsoft Word document on your computer once you finish the module. Click the Assignment Files tab to submit your assignment 2- Navigate to the My Career Plan in Phoenix Career Services. Complete the Career Plan Building Activity: Work Culture Preferences. Note. Access to Career Plan Building Activity: Work Culture Preferences is only available after you complete the Career Plan Building Activity: Competencies. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Work Culture Preferences and Competencies. Reflect on your results. How can knowing your ideal work culture help you in developing strategic and operational plans to achieve organizational goals? Which competencies are essential to conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis? How do your competencies relate to the essential competencies for conducting a SWOT analysis? Click the Assignment Files tab to submit your assignment. 3- You have decided to pursue an MBA degree either to further your career, start a new career, or achieve a personal goal. In this program, you will study the functional areas of business. Use the MBA Overview and Effective Research and Writing at University of Phoenix Modules you reviewed to complete this assignment. Write a paper that analyzes the role of a manager within the functional areas of business: Required...
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...By: Mayra Ramirez, Alyson Voyles, Suzanne Guebara Andrew Buckham, Israel Tijerina Contents EXECUTIVE SUMMARY 1 THE CHALLENGE 2 SITUATION ANALYSIS 2 Company Analysis 2 Customer Analysis 2 Competitor Analysis 3 Climate 4 SWOT Analysis 4 MARKET SEGMENTATION 6 MARKETING STRATEGY 7 Product 7 Price 8 Distribution (Place) 9 Promotion 9 CONCLUSION 10 BIBLIOGRAPHY 11 Figure 1 - Competitor Pricing 3 Figure 2 - SWOT Analysis 5 Figure 3 - Locations and Pricing 8 EXECUTIVE SUMMARY WK Investments operates 4 self storage facilities in the Midland/Odessa area. These facilities operate as Loop 250 Self Storage Center and Midkiff Self Storage Center in Midland, and as West County Road Self Storage Center and Grandview Self Storage Center in Odessa. While the company is the market leader in this area, we feel there are certain measures the company can take that will help both maintain a market leader position and possibly attract new customers. WK Investments currently has a strong market position as a leader in the market. They do have higher prices than the competition; however, the current position allows them to be the price setter in their perspective markets and their prices are justified with their superior products/services. In researching the customers that use the facilities most often, we recommend the following market segments to focus on: * Homeowners * Renters * Vehicle Owners * Renters The marketing strategy that...
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...Office: Washington, DC Office Hours: Available Upon Request Phone: 770-490-4106 Greetings to everyone! I am glad to welcome all of you to NETW585. During our time together it is both my hope and expectation that you will complete this course with an understanding of network design and management.For me networking started with me completing my Bachelor of Science in Electronic Engineering Technology in 1988. I then went on to complete a Master of Science in Computer Science, from Illinois Institute of Technology in 1992. In 2011, I completed my doctoral studies at Georgia State University. From about 1988 – Present, I have worked for various Telecommunication companies, such as, AT&T Bell Labs, Tellabs, Nortel, and Cisco Systems. My most enjoyable position was designing fiber optic networks for many of the top tier ISP/Service Providers today.I love to play tennis; I wish that I could play tennis for a living. I play in KSWISS Men’s Single League, T2 Tennis, Peach Tennis and tournaments. I also love running at least three times a week. The other activities I enjoy, working on my computer, playing with my dog and enjoying the beautiful outdoors.If you every need to contact me, please give me a call or email me. We can setup a time that is convenient. Please remember, I am here to help you not only complete the course, but also to be sure that you can master the concepts and skills that the course offers. My contact information is listed in the syllabus. Thanks, Dr. Wright...
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...Below is a controversial article, with the comments being even more controversial? I share this with you as food for thought in addition to the wk 6 Infosys assignment. This is by no means a definitive word, I’m not saying I agree or disagree and it is not peer-reviewed, though Bloomberg Businessweek is a well respected industry publication. What the article will do is cause you to question a few of your thoughts on how you will address the wk 6 assignment. Controversy is a great way to make one think! Hamlin, Kevin. (2001, 8 Sept). China’s One-Child Policy Is Crippling Industry: Low-margin businesses are suffering from a shrinking labor pool and rising costs. Bloomberg Businessweek. Retrieved from http://www.businessweek.com/magazine/chinas-onechild-policy-is-crippling-industry-09082011.html China’s One-Child Policy Is Crippling Industry: Low-margin businesses are suffering from a shrinking labor pool and rising costs. [pic] By Kevin Hamlin Lin Chang Jie is battling to save his family’s business, which makes towels, cushions, and robes in the eastern Chinese city of Ningbo. The main threat he faces is a dwindling supply of workers, which forces him to pay higher wages. “I have to find a new way,” says Lin, 29, who is attempting to transform his Dejin Textile into an online fashion retailer in order to shrink headcount and keep the business from closing. “Wages are going up, up, up,” he says. “If we don’t like somebody’s work we can’t say anything, in case they leave.” Manufacturers...
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...disc jockey played black music on white radio in 1951 – white kids listening to black music, transculturation Arc – 1948 black radio - Music becomes increasingly more popular over the next 10 years, Allan Freid (read the text) starts to help with the popularity. - Big enough in 1952 that record companies start to notice and the cover phenomena starts. - White covers sanitized lyrics to remove any sexual connotation. - By 58 the cross overs were no longer working “Sh- boom” 1954 * details on Moodle - B side of a record by The Chords who were doing an R&B cover of a Patty Page song. - Crew Cuts #1 for 9 weeks total 20 wks - The Chords – 1st R&B record to make Pop Top 10 in the 1950’s hit #5 charts 16 wks - Both versions played on the radio at the same time. Put out in direct competition with each other. Rock and Roll is a sociological term originally referring to white interest in black pop music, not a musicological term Only 20 spots on the R&B charts at the time Crew Cuts - No base voice in the chorus - Sax removed, replaced ya dadadadada - Slightly higher, softer, a little faster - Triplets - Key change - Cheezy drum - Instrumentation changes, studio orchestra, brass section, arranged on sheet music, much more TPA performance - The Chords have a small combo - Structure mostly the same...
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...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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...Energy Transfer Equity Company By Securities Analysis FI560 Abstract My stock analysis project is on Energy Transfer Equity, Inc. The analysis consists of a very extensive study in five areas: 1. The background of the company with a life cycle analysis 2. An analysis of Return on Equity 3. The company’s projected future growth rate of earnings 4. An analysis of its required rate of return using CAPM measurement 5. The company’s intrinsic value using the discount valuation techniques. This analysis was done on weekly basis in conjunction with learning objectives and real-world applications in our course. My stock analysis should substantiate an investor to invest or not to invest in this stock in a well balanced portfolio. Based on the analysis of good performance and growth potential, I would recommend investing in this stock. Company Background With Life Cycle Analysis A Texas-based energy company that began in 1995 as a small intrastate natural gas pipeline company, Energy Transfer is now one of the country’s fastest-growing natural gas transportation companies with widespread business operations that are highly regarded throughout the energy industry and the investment community. Energy Transfer owns and operates a diversified portfolio of energy assets. Their operations include the gathering, treating, processing, marketing...
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...BTEC Business Project |Assignment |2013/2014 | Learner Declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work myself and other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of the work submitted will be allowed to count towards the assessment of the assignment. |Centre Name: |Westminster Kingsway College |Centre No: |10240 | |Learner’s Name: | | |Learner’s Signature: | | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: ...
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