... Product limit 50000 2009 2010 2011 2012 2013 51,261 57,403 64,281 71,984 80,609 2009 2010 2011 2012 2013 9,428,664 10,558,421 11,823,547 13,240,263 14,826,731 0.0050 0.0050 0.0050 0.0050 0.0050 Assumption: • Tata Nano buyer comes form new passenger car buyers and 2-wheelers buyers • Market research indicate that Probability of those who initially want to purchase Passenger car turn out to purchase Nano is 0.2% , from 2-wheelers to Nano is 0.5% Segmentation|Q2: How to position Young rural • Pragmatic • Entrepreneurial • Cost sensitive y o u n g Young Urban • Fashionable • High income • High education Young rural • Relatively rich • Entrepreneurism • Fashionable y o u n g Yong Urban • Fashionable • High income • High education Rural Urban Rural Urban Old Rural • Low income • Cost sensitive • Care about service Old Urban • Pragmatic • Care about service O l d Old Rural • Low income • Cost sensitive • Care about service Old Urban • Pragmatic • Care about service O l d Characteristics of those who Probable buy new 2-Wheeler...
Words: 811 - Pages: 4
...crime and the role it plays in society, we must first examine what crime is and what it means to us as individuals, groups, family units, and everything in between. When examining our social structure we must first consider what constitutes right from wrong. We must try and answer the question, is there really such a thing as an absolute right or wrong? If so, who decides what’s right vs. wrong, and can anything we do or say against another be held against us? In order to try and find the answers to these simple questions we must understand the essences of the term crime. According to the dictionary, crime is an act or action of a negligence nature that is deemed harmful or hurtful to the public, be it voluntary or involuntary, as in the case of a drunk driver hitting an innocent bystander could possible end in manslaughter charges being leveled against the drunk driver. Because the drivers actions could have caused serious or even deadly consequences for the victim who was hit while standing on a corner, crossing a street, or on his way home from a long hard day’s work, even if the driver does not leave the scene of the incident, because the action was negligence in nature and could have been detrimental to the victim, this could be considered a crime. Another example of wrongdoing or sinful actions would be that of a person, committing a seemly harmless act against mankind such as exposing himself in public. Although not harmful in a sense that would cause another party...
Words: 2213 - Pages: 9
...Breaking Bad During one of the most but not most memorable stories of NASCAR's' history witch called young adult Danica Patrick "in her prime time" said by Richard Petty. Realizing everyone who has lived an American life by watching tv or reading the Local/National Newspaper has heard of NASCAR's hottest driver Danica Patrick. While everyone wanted to have a say Danica speaks & shows why she is a big part of NASCAR because of the maturity she shows by not showing to much interest in almost anything Richard Petty said. While Pointing out Mr. Petty has been out of racing for over 20 years. Makes the author’s a track his audience with pointing out NASCAR's top winner in NASCAR. Mr. Petty gets pointed out as to a term many have heard of "haters." He made many remarks one referring as far as " it would be a digress to lose to someone who hasn't won since 1984. This is a man many use to and or still do look/looked up to. Twenty-two years to be exact the author pointed out to a sure everyone is getting amazing and real facts. With them showing wonderful imagery and pressing the read between the lines article, that an old gentlemen is disrespecting someone over haft his age. Danica Patrick is someone that has been racing race cars for 8 years and NASCAR for a little over 2 years. Maybe, she hasn't broken the record for the most NASCAR wins , by many would say is the second best NASCAR legend, Dale Earnhardt...
Words: 622 - Pages: 3
...The Lottery vs the Destructors Thesis In Shirley Jackson’s, “The Lottery”, and Graham Greene’s “The Destructors”, the author creates a story filled with symbolism, irony, grim reality, and a ritualized tradition that masks evil, which ultimately showcases how people blindly follow tradition. Outline I. Introduction II. Setting B. Time Period III. Plot A. What messages are seen in both stories IV. Characters A. Main Characters B. Traits of Characters V. Tone of Stories VI. Conclusion Comparison and Contrast of The Lottery and The Destructors W. Goode English102 Liberty University Comparison and Contrast of The Lottery and The Destructors The Lottery and The Destructors are two remarkable representatives of the world literature. The authors of these two literary pieces are Shirley Jackson, and Graham Greene, in accordance, who hide the true meaning of their stories behind ironic depictions and comic pictures. Although The Lottery, as well as The Destructors transports the reader into a particularly different from each other fictional world, characters in these short stories equally undergo influence of their surroundings or society. Shirley Jackson and Graham Greene portrayed a clear picture as to how society might easily and sorely impacted the people that live in it. Thus, heroes of The Lottery and The Destructors remain under the influence of what has taken place around them, and their attitude towards everyday life is...
Words: 1055 - Pages: 5
...Eric Erickson and Sigmund Freud both believed there are stages in personality development with few differences. The Erickson theory is composed of eight stages that a normal human will go through from birth until death or one lifetime. Each of these stages can be related to different characters so it is easier to relate to. Trust Versus Mistrust The first stage of Erickson’s theory is trust versus mistrust. This stage is from birth to one year old and is based on the baby’s environment and the baby’s primary care giver. During this period, the baby builds a feeling of basic trust. If the baby’s primary care giver is consistent, predictable, and reliable, then, most likely the baby will carry this trust into other relationships, hoping for the best, developing a sense of trust in the world around them. On the other hand, if the baby is subject to the opposite, in a relationship with the primary caregiver that has been unkind, fickle, and unreliable then the child will develop a sense of mistrust. This will lead the baby down a horrible path and will not have confidence in the world around them or in their abilities to influence events resulting in a sense of mistrust into other relationships. This can result in anxiety, heightened insecurities, and have serious doubts in the world around them. A good example of this stage is Bam Bam Rubble, and Pebbles Flintstones from the popular television program, The Flintstones. This program ran on public television from 1960 to 1966...
Words: 1853 - Pages: 8
...SMARTPHONE USE CAN BE LIFE THREATENING Steven Crawford Baker College Smartphone use can be Life Threatening Driving down the road, on the right the driver is swerving, to the front the car does not seem to be able to maintain its speed. What could be going on, are the drivers drunk or perhaps having a medical emergency? Truth is the drivers are using their smartphones while they are driving. This is a theme that is becoming more and more apparent as technology becomes cheaper. New innovations bring more to the consumer’s finger tips than ever before. Smartphones can now be used as onboard GPS units, they have the ability to stream video or watch downloaded movies, texting, calling, almost anything imaginable can be accomplished with these newer devices but what they cannot do is improve a drivers skills or driving habits, in fact in most cases these devices impair one’s ability to drive safely. Smartphone/cell phone use needs to be banned from use in automobiles except to use for hands free communication only. How can this problem be addressed so that the drivers of this Nation can feel safe without wondering what the driver next to them is doing on their cell phone. A Federal proposal that would ensure a nationwide ban on cell phone use while driving would help accomplish this. The proposal would allow officers to stop any driver that is using a cell phone as a primary offense. This means that if you have a cell phone in your hands for any reason you can be stopped for it. Why...
Words: 1611 - Pages: 7
...Factors affecting the increasing crime rate in the Bahamas When most tourists think of the Bahamas the picture of clean green pristine care free island paradise comes to mind as advertised and promoted around the world. Many of the tourists do not see the other side of the picture as shown on the brochure. The people of the Bahamas who live in the country everyday have to endure the other side of the brochure which is the increasing crime rate in the Bahamas. The people of the these islands are known as some of the most peaceful and fun love people in the world this can even be traced back to the peace Lucayan Indians who once inhabited these islands a few centuries ago. Slowly over time the Bahamas had become plagued with crime and violence so much as it played a role in our history as in the days of the pirate and bootleggers. Crime eventually became a part of the Bahamian society until the former governor of the Bahamas Woodes Rodgers exiled all of the pirates and those who remain integrated themselves in to society. Crime never was really totally dispelled form the Bahamas but it was under control but in recent years there has been a major increase in the crime rate in the Bahamas. Some factors which may be affecting this increase in the crime rate are dysfunctional household environment, a poor educational background and a negative cultural influence on the Bahamian society. A dysfunctional household may be one of the leading factors which may result in the leading...
Words: 2173 - Pages: 9
...Overview of UPS “A genuine leader is not a searcher for consensus but a molder of consensus” (Pockell, 2009). James Casey at age 19 years old founded what is known today as United Parcel Service (UPS). Casey, along with three of his friends joined him in his mission and another invested $100.00 into the fund in Seattle, Washington to develop American Messenger Company. This would develop over the years into the world’s largest shipping company. “The Men in Brown” as they are sometime referred to received their color 1918 from a friend and the firm grew from there. In about 1919 “United” was a word that made the customers know they were apart of each cities growth “Parcel” let you know the kind of business and “Service” let the customers know that was what they were about, now known as “United Parcel Service”, UPS. The next 100 years or so have seen unbelievable growth and development of the company and its management. There is no limit to the technology needed to move the packages nor the company and the leaders of the company. There is no limit to the future growth of the company. After interviewing a 25 year driver for UPS he explained to me that he believes that the care, training, and technology that he has gained continues to make his job easier. The work load over the years has increased but the Company continues to develop and design new equipment to make the delivery easier and faster. C. Edwards my UPS interviewee also believes that the Union keeps his pay and benefits...
Words: 927 - Pages: 4
...SUMMER SOLSTICE Setting: The main events in the story happened in the Moretas residence and at their townsmini plaza and those happened during the night. Characterization: * Donya Lupeng Moreta- long-married woman with three children * Don Paeng Moreta- the highly moral husband of Donya Lupeng * Guido- young cousin to the Moretas who studied in Spain * Amada- the family cook and Entoy's wife * Entoy- the family driver Plot: The story happened during the St. John's Day, Doña Lupeng finds Amada in a state of madness and ecstasy after the latter attended the local ritual of Tadtarin , where the womendance and invoke the spirit to empower them. And then they went to the house of their. * Setting and Conflicts Setting – Since the story takes place in the 1850s, women were repressed and felt shut in. Lupeng may seem to be happy in her routine life, but she also feels angry. You can notice this when she states to the children “Hush, hush I implore you! Now look: your father has a headache, and so have I. So be quiet this instant — or no one goes to Grandfather.” It indeed sounds like she feels as though she has a duty that she must carry on but she gets annoyed at her family because of her subdued state of womanhood. Although she tries act horrified when Guido tells of her woman should be adored rather than beneath their husbands, she contemplates and realizes she wants to be the leader of the pack. External and Internal Conflicts – The stereotypes of...
Words: 1552 - Pages: 7
...suspects had disappeared. Moments later Wilson drove past two young black males and ordered them to move off the street. After a second look, Wilson realized one of the young men matched the description of the stealing progress. Wilson radioed for backup and in little over minute and young man lay dead at the scene. He was unarmed. That young man was Michael Brown; the 18-year-old black boy who’s shooting this past summer sparked a major controversy and raised a lot of questions about Police Shootings in the U.S. and their undeniably pattern of racial issues. Currently young black males risk of being shot by police officers is 21 times more likely greater than young white males (Staples). Due to police tactics motivated by racial profiling, racially bias news and media that enhance minority stereotypes, United States law enforcement is targeting minorities that results in Police Shootings caused by racism. After Michael Brown’s tragic death, many realized that our country had seen similar circumstances like this before. A young, unarmed, black male shot dead, taking with him, the alternative perceptive of the incident in question. We are only left with shooters’ recollection of incident and possibly a few witnesses. It’s a story that we know all too well. Police shootings happen every day, but recent events begin to raise many questions; Of all these police shootings how many are black men? Who kills these young black men? Are all of the officers white? What is the cause...
Words: 2996 - Pages: 12
...of development which include; infant (birth-1yr), toddler (1-3yrs), preschooler (3-6yrs), school age (6-12yrs), and adolescent (12-18yrs). Piaget on the other hand believed that there was only four different stages of development which include; infant (birth-2yrs), toddler (2-7yrs), preschooler (7-11yrs), and school-age (11-adulthood). Erikson labels each of his stages differently. The infant stage is labeled trust vs. mistrust and states that this is when the child develops a basic trust in the mothering figure. The toddler stage is labeled as autonomy vs. shame and doubt and this is when the child gains some self control and independence within the environment. The preschool stage is labeled as initiative vs. guilt and this is when the child develops a sense of purpose and ability to initiate and direct their own activities. The School-age stage is known as industry vs. inferiority which means that the child achieves a sense of self confidence by learning, competing, performing successfully and achieving recognition. Lastly adolescence is labeled as identity vs. role confusion and this is when the child integrates the tasks mastered in the previous stages into a secure sense of self. Piaget also labels each of his stages according to what he believes is happening during each stage. He believed that the child was unable to move into the next stage unless they successfully completed...
Words: 2303 - Pages: 10
...Integrating Digital Marketing with Traditional Marketing Despite the vast changes in the marketing industry over the past twenty years and with online marketing being largely the dominating force, many basic marketing tactics still remain relevant today. One of them is traditional marketing. This method is very old school no doubt but very practical and very eminent. Before the era of internet, traditional marketing used to be the most effective with a very huge success rate. The methods of traditional marketing such as print advertisements like newsletters, billboards, flyers and newspaper or magazine print ads and also television spots or commercials, and radio advertising, are still incorporated and still very much present in this hi-tech era. There have been an ongoing battle over these years between marketers and advertisers about which type of marketing is more effective and useful given that digital marketing is all the rage and have somehow successfully dominated the marketing industry. Though many marketers agree on digital marketing and have proven huge success rate in their campaigns and advertisements, there are still few businesses that follows the traditional method marketing. Though this debate will still be prevalent for a long time as to which method of marketing offers greater value and benefit, the optimal choice would be to find a way how these two channels can work together and how marketers can leverage the best both channels have to offer. Basically,...
Words: 2545 - Pages: 11
...is an increasing and continuously growing profitable business nowadays with an average increase in sales of 10-12 % each year. Its motto is "Red Bull Gives You Wings". 1) RED BULL’S MARKETING STRATEGY SEGMENTATION Red Bull has a distinctive approach to marketing. It uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. First Red Bull has segmented the market according to age (demographic variable), personality and lifestyles/interests (psychographic variables) and benefit expectations and end use (behaviouristic variables). TARGETING After having segmented the market Red Bull decided to aim at young people aged between 15-35 years old, so very young and active people,and identified their wants in order to satisfy them all. Firstly, a physical need to satisfy is when tired drivers are feeling the...
Words: 2572 - Pages: 11
...many conflicts that arise between the different social classes showing just how much of a difference having “old money”, “new money” or “no money” can make in the way people behave. The numerous interactions between them throughout the book show how the different classes behave. Each class is portrayed to have different attitudes and personalities. People think that with money comes power. However, we will learn that is not always correct. Like it is said, money is the root of all evil. Social class, or socioeconomic status (SES), refers to an individual’s rank vis-à-vis others in society in terms of wealth, occupational prestige, and education (2, 3). Abundant resources and elevated rank allow upper-class individuals increased freedom and independence (4), giving rise to self-focused patterns of social cognition and behavior (3). Relative to lower-class individuals, upper-class individuals have been shown to be less cognizant of others (4) and worse at identifying the emotions that others feel (5). Furthermore, upper-class individuals are more disengaged during social interactions—for example, checking their cell phones or doodling on a questionnaire—compared with their lower-class peers (6). (Piff 1) In The Great Gatsby, which takes place in the 1920's, there are three social classes defined, much like today’s society. There is ‘old money”, ‘new money” and the “poor”. Old money refers to the people born into money. There has been money in their families for, sometimes, decades...
Words: 2863 - Pages: 12
...key characteristics of Carnival Cruises' competitive environment (e.g., major competitors, market position, customers and distribution channels, threat of new entrants, threat of product substitutes)? 2) Describe the IT infrastructure (consider Weill’s article) at Carnival Cruise Lines and the role (current & potential) it plays supporting processes, people and strategy. Given Carnival’s IT infrastructure, are they ready/capable to introduce enterprise systems (CRM in this case). 3) How did Carnival’s management build the line into the dominant brand in the industry? Consider how this approach/strategy relates to CRM? 4) Describe what CRM means to Carnival’s different levels/ages of management (e.g., Dickerson and old guard vs. Newer Management)? Why the different perspectives? 5) Based on your assessment, should Carnival do “CRM”? What should CRM look like at Carnival? Explain your position. 6) How would you go about implementing your strategy at Carnival? What would it take to deliver on your recommendations? Carnival Cruise Lines Case 1. How did CCL’s management build the line into the dominant brand in the industry? The company had long practiced a successful market-expansion strategy, with Growth fueled by selling the mass-market cruise category to first-time cruisers. Less emphasis had been placed on repeat business. Though the segment of potential first-timers remained large, competition for the midmarket vacation dollar was fierce...
Words: 749 - Pages: 3
