UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES A dissertation submitted in partial fulfilment of the Requirements for the award of the degree of [MASTERS OF BUSINESS ADMINISTRATION] BY AMAN AGGARWAL Register No. 1528606 Under the guidance of Prof. DILIP CHANDRA Institute of Management Christ University, Bangalore March 2016 DECLARATION I, Aman Aggarwal, hereby declare that the documentation titled “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is
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and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and Starbucks command more loyalty among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third
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and the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online
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pedagogy of finance has been restricted to ideas derived primarily from economics, statistics, and finance. Competing ideas from other disciplines are generally unwelcome and/or are treated with skepticism. Even the ideas of some researchers from the fields of economics and finance such as Hart (1995) and Tirole (2001) who promote alternate solutions to corporate governance beyond agency theory are ignored or overlooked. As a result, business ethics and corporate governance topics often are introduced
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I Lifestyles of the Middle Rich in India II Mindsets of the Middle Rich in India towards Consumption III Important Points in Marketing Strategies I In July and August 2007, Nomura Research Institute (NRI) conducted the “Survey on Consumer Behavior and Attitude of Middle Rich in India” in three major cities in India (Delhi, Mumbai and Chennai). This survey revealed actual lifestyles and mindsets relative to consumption of the middle rich who earn an annual household income of 250,000
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if properly managed, customers would be willing to pay higher for the product or service offered (Azevedo, 2009). Thus, it is essential for companies to evaluate the effectiveness of introducing technology-based systems within the operation. Consumer behavior should also be studied to understand the needs and wants of the target market. Only through this could the company employ the right scheme and tailor guests’ experience accordingly. Since many are already taking the ride of fashion, recognizing
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Figure 1.1 The Four Ps: The Tools The Four Cs: The Ends Marketing Mix Product Customer Solution Place ConvenPromotion ience Communication Price Customer Cost The Other 4Cs: The Participants The Participants Competitors Company Consumer Channel Views on the Marketing Processes 5-C Analysis Customer Competitor Company Collaborators Context S-T-P Marketing Segmentation Targeting Positioning 4 P’s Marketing Plan Product Pricing Promotion Place The Functional View
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founded by Sachin Bansal and Binny Bansal, both being graduates from IIT, after Ex- Amazon, in the year 2007 with an initial investment $9000. Flipkart initiated its operations from headquarter Banguluru, Karnataka and began operations as an online book retailer and rapidly grew into one of India‟s largest e-commerce companies. In India, Flipkart is one of the most popular websites which selling everything from entertaintment products (movies, music, games, toys) ,
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THE UNIVERSITY OF BURDWAN DIRECTORATE OF DISTANCE EDUCATION Term Paper CONSUMER BEHAVIOUR Paper : Consumer Behaviour (MMD-404) on RITABRATA BANERJEE Enrolment No.: DDE/MBA/Jan2010/18 Session: 2010-2012 :: SUPERVISOR :: PROF. DEVMALYA DUTTA THE UNIVERSITY OF BURDWAN CONTENTS 1. Declaration 2. Acknowledgement 3. Introduction 4. Consumption of Chocolate in India 5. Nestle 6. Cadbury DECLARATION RITABRATA BAHERJEE (Signature) ACKNOWLEDGEMENT QUESTION Wafer chocolate
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Essay for NRC CCOM-183: 1988 Professor: Dr. Atilio León Rubio PRIVATE UNIVERSITY ANTENOR ORREGO FACULTY OF COMMUNICATION PROFESSIONAL SCHOOL OF COMMUNICATION SCIENCES NOVEMBER, 2013 INTRODUCTION This paper aims to describe and analyze the main theoretical currents of communication in Latin America from two main aspects: first, the current state of research and production on the subject exists in some Latin American countries and on the other, the sense that scores from the
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