Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from
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baffled you, then this book will unlock its mysteries. Mike Cohn gives us all the definitive, no-nonsense guide to transforming your organization into a high-powered, innovative, and competitive success.” —Steve Greene, Senior Director, Program Management and Agile Development, www.salesforce.com “Mike Cohn is a great advisor for transforming your software organization. This book is a
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VOLUME EDITOR S. WALLER is an Associate Professor of Philosophy at Montana State University Bozeman. Her areas of research are philosophy of neurology, philosophy of cognitive ethology (especially dolphins, wolves, and coyotes), and philosophy of mind, specifically the parts of the mind we disavow. SERIES EDITOR FRITZ ALLHOFF is an Assistant Professor in the Philosophy Department at Western Michigan University, as well as a Senior Research Fellow at the Australian National University’s Centre
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Barron GRE word list - A abase abash abate abbreviate abdicate aberrant aberration abet abeyance abhor abide abject abjure ablution abnegation abode abolish abominable abominate aboriginal abortive abrasive abridge abrogate abscission abscond absolute absolve abstain lower; degrade; humiliate; make humble; make (oneself) lose self-respect embarrass subside or moderate shorten renounce; give up (position, right, or responsibility) abnormal or deviant deviation from the normal; mental disorder assist
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Introducere în publicitate cursuri universitare Dan Petre Mihaela Nicola Introducere în publicitate comunicare.ro Ilustraþia copertei: Cristian Kit Paul, Brandient Toate drepturile asupra acestei ediþii aparþin Editurii Comunicare.ro, 2004 SNSPA, Facultatea de Comunicare ºi Relaþii Publice „David Ogilvy“ Strada Povernei 6–8, Bucureºti Tel./fax: (021) 313 58 95 E-mail: difuzare@comunicare.ro www.editura.comunicare.ro Descrierea CIP a Bibliotecii Naþionale a României PETRE,
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62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M
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