Executive Summary Case Study of Care-Link The focused case study in brief, is about a leading “Pharmaceutical Company” (Care-Link) operated for the past 10 years in Sri Lanka. Care-link Imports & distributes Pharmaceuticals & healthcare related products all over the country having branches in the main cities and fully operated from the head office in Colombo. The Employee strength of Care-link is approximately 300 including Managers, Executives and Workers. The problem raised In January 2009
Words: 1708 - Pages: 7
and also offer stainless steel straw giveaways (approximately 1000) so that students may start preparing for the removal of plastic straws. The individuals manning these booths should be knowledgeable about the harmful nature of plastic straw disposal and able to answer general student questions about the straw removal project. Feedback will also be collected at these booths for
Words: 1838 - Pages: 8
competitive in the marketplace (Hightower et al. 2000). Marketers from any type of industry can really integrate servicescape into marketing plans. The industry can be sport such as softball (Robinson 1997) (King 2000); hospitality such as nightclubs, hotels, restaurants (Jones et al. 2003) (Clarke et al. 1998) (Skinner et al. 2005); and many more. This paper tries to describe the importance of the main elements (i.e. ambient condition, spatial layout / functionality, signs / symbols / artefacts)
Words: 5850 - Pages: 24
1.0. Introduction The first joint venture international full service advertising agency to set up in Bangladesh, GABL is today the largest stand alone agency in Bangladesh with billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for
Words: 8045 - Pages: 33
tried to find answers to spread bad rumors among consumers of fast food restaurants that are really influential to customers, as appropriate spoiled this image of hospitality. In recognition of the needs of consumers and to the satisfaction of the marketing base. The feeling of satisfaction can only be achieved on the consumer where it is put it forward with all their needs, and we will do everything possible to avoid lack of something. Collection data, self-administered questionnaire, the family,
Words: 8703 - Pages: 35
Course Project Paper #4 John Richardson Keller Graduate School of Management Abstract Marvel Entertainment, LLC (Marvel) has been producing toys, comics and stories filled with characters that have played a substantial role in the childhoods of millions. In this paper I will examine the leadership that allowed Marvel to emerge out of bankruptcy into a largely profitable company in less than a decade. The type of change that Marvel experienced is not the norm for companies that were in their
Words: 3414 - Pages: 14
Abstract In theoretical and empirical literature as well as in practice both market pioneering and later entrant strategy are outlined to lead to superior product performance. This literature review analyzes which strategy leads to superior product performance under which circumstances. Therefore, a conceptual framework is developed which illustrates the complex relationships of the integrated parameters. A detailed literature review is conducted to analyze theoretical as well as empirical approaches
Words: 3226 - Pages: 13
September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify
Words: 5308 - Pages: 22
Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4 Springer
Words: 158632 - Pages: 635
base for analysis of external environment and its potential effects on company’s performance. Further, the Porter’s 5 forces are identified in order to assess where the competitive advantage stems from. After assessment of external environment, this paper provides the overview of internal factors which might be crucial for success, as well as drawbacks of Zara’s internal organisation. Assessment of internal environment starts from the evaluation of Zara’s resources and capabilities, followed by the
Words: 4312 - Pages: 18
