DELL INC. was founded in 1984 by Michael Dell at age 19 while he was a student living in a dormitory at the University of Texas. As a college freshman, he bought personal computers (PCs) from the excess inventory of local retailers, added features such as more memory and disk drives, and sold them out of the trunk of his car. He withdrew $1,000 in personal savings, used his car as collateral for a bank loan, hired a few friends, and placed ads in the local newspaper offering computers at 10%–15%
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critical part of marketing. Companies must compete to secure a fragment of their consumers mind before another competitor does. Brands convey information to their customers, in particular, quality, company production, and owner ship. For example, when Acer places its name on a laptop, monitor, or tablet it is expressing its ownership of the product and its pride in developing it (Iacobucci, 2012). For the company, brands develop fidelity, assist in segmentation, positioning, and targeting. Green Clean
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article, HP has been late or unsuccessful in many recent trends such as providing cloud computing services for big companies and smartphones and tablet computers. International competition refers to competing with other major computer brands like Apple, Acer, Dell, Toshiba, Asus, and many others. Ms. Whitman plans to put money into sales technology for things like fast product quotes, customer tracking and servicing, and bill paying. The hope is that the money gained by job cuts will be used for an
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The aim of this essay is to analyse the market transaction of buying a laptop online from micro – economic point of view. It will evaluate this transaction from demand, supply and elasticity point and the factors which could change the markets. Buying a laptop online enters two different markets, firstly the shopping online market and secondly the laptop market. Online shopping developed with B2B as well as B2C since everybody is on the internet and development is going on each and every second
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Tablet PC Advertising Plan [pic] Written by: Emily Bowers Erin Sullivan Dr. Taylor’s-MKTG 341 Table of Contents I. Executive Summary 3 a. Summary of Situation 3 b. Summary of Advertising Objectives 3 c. Summary of Advertising Strategy 3 II. Situation Analysis 4 a. Competitive Marketing Positioning 4 b. Target Market Description 5 i. Market Segments Identified 5 ii. Primary Market 5 iii. Secondary Market 6 III. Advertising Objectives 7 a
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its inception, Apple has fought to continually and steadily increase its market share and profits worldwide. Technical innovation has been no problem for this company with its numerous devices available. Their competition from Dell, Hewlett-Packard, Acer, and others and trying to compete made the company falter. According to Slind and Yoffie, Hewlett-Packard led the market share with 18.8% and Apple followed with a mere 2.6% in 2007 (2008, pg. 21). But after some hard work and diligence on Jobs’ end
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บริษัท เดล : การเปลี่ยนแปลงรูปแบบธุรกิจ (กรณีศึกษาย่อย) ประวัติความเป็นมา และ การเจริญเติบโตของบริษัท บริษัท Dell ก่อตั้งเมื่อปี 1984 โดย Michael Dell ซึ่งขณะนั้นอายุเพียง 19 ปี และเป็นนักศึกษาปี 1 ที่มหาวิทยาลัยเทกซัส ตอนนั้นเขาได้ซื้อคอมพิวเตอร์มาจำนวนหนึ่งจากร้านค้า และได้เพิ่มประสิทธิภาพของเครื่องด้วยการซื้อหน่วยความจำและเพิ่มความเร็ว จากนั้นก็ได้เปิดท้ายรถตัวเองขายเครื่องคอมพิวเตอร์เหล่านี้ เขากู้เงินจากบัญชีตัวเองกว่า 1000 เหรียญ โดยเอารถของตัวเองเข้าค้ำประกันกับธนาคาร เขาจ้างเพื่อนสองสามคน
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พฤติกรรมของผู้บริโภค • บทบาทของเทคโนโลยีในชีวิตประจำวัน ส่วนแบ่งตลาดของ Apple Inc. • OS ของ Smart phone Apple OS 48%, RIM OS 19%, Android 15% • Platform Apple 56%, Android 29%, other 15% • PC manufacturers ในปี 2009 Hewlett-Packard 20%, Dell 13%, Acer 13%, Lenovo 8%, Toshiba 5%, Apple 4% • MP3 Player ในปี 2009 Apple (iPod) 70%, other 30% Role of IT Hardware & Software • Plug &Play • Microprocessor = Intel กับ A4 (ใช้กับ
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FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money
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Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Hewlett-Packard Company Computer hardware and software, IT services and consulting Worldwide US Meg Whitman $ 120.357 billion (2012) $ -12.650 billion (2012) 331,800 (2012) Apple Inc., Cisco Systems, Inc., Dell Inc., Fujitsu Limited, International Business Machines Corporation, Lenovo Group Limited, Microsoft Corporation, Oracle Corporation, Samsung Electronics Co., Sony Corporation and many others
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