Souls of Vans Marketing with Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion
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1. INDUSTRY BACKGROUND The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers and clogs are made wholly or partly of rubber, synthetic and plastics materials, canvas, rope and wood. In fact, in 2007, rubber and plastics footwear made up 53% of the pie whereas leather footwear accounted for 14% only with the remaining 33% of the footwear made of textile and other types of materials. In recent years, the footwear industry has become
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A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen Dennis Gade Pedersen BA Marketing and Management Communication Supervisor: Carmen Daniela Maier Department of Language and Business Communication Aarhus School of Business Aarhus University 2010 A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen and Dennis Gade
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Not being able to respond to consumer wants/demands quickly enough, leading to short-term revenue loss | Marketing Team | Consumer interests change, other companies offer newer/better product | Medium | Medium | Medium | Industry Consolidation Risks (bargaining power) | Decreased bargaining power, price wars, inflated discounts, limited space within retailers | Sourcing, Pricing, Marketing and General Counsel Legal Teams | Market consolidation and strategic alliances | High | Medium | Medium |
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_______p.3 Presentation of the company -the Adidas Group _____________________________________________________________________________p.3 -brands and products _________________________________________________________________________p.3 -strategies and values _____________________________________________________________________p.3, 4 Being a product line manager in the Adidas Group - qualities and skills required to work for the Adidas group __________________________p.4 -qualities and
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Porter’s Five Competitive Forces Porter’s Five Forces is a framework for industry analysis and business strategy development, which helps business people understand the relative attractiveness of an industry and the industry’s competitive pressures. The five competitive forces are threat of new entrants, threat of substitute products or services, rivalry among existing competitors, bargaining power of buyers and bargaining power of suppliers. Figure 1: Porter’s Five Forces Threat of new entrants
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into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time. The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike
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has been quite successful in the past, but losing significant market share to Nike and Adidas. Management has decided to complement its soccer shoes with a stylish training jacket, pants and jersey to completely outfit soccer players or workout enthusiasts. The outfit is lightweight in design; providing maximum comfort and air circulation for indoor workouts, outdoor practice and soccer games. While Nike and Adidas are battling for global soccer domination, Komfort Kicks would like to make a comeback
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Q: What are the key elements of the New Balance’s operations strategy? Key elements of Operations strategy are * Customization/Personalization - A shoe with multiple width size option to support superior performance and comfort * Focus on manufacturing and operations and not on marketing * Marketing spend much lower than competitors * Product focused strategy with campaigns like “Endorsed by No One Campaign “ * Special focus on Product design * Incremental
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Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear
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