Vol. 27, No. 5, September–October 2008, pp. 811–828 issn 0732-2399 eissn 1526-548X 08 2705 0811 informs ® doi 10.1287/mksc.1080.0398 © 2008 INFORMS Supermarket Pricing Strategies Department of Economics, Duke University, Durham, North Carolina 27708, paul.ellickson@duke.edu William E. Simon School of Business Administration, University of Rochester, Rochester, New York 14627, misra@simon.rochester.edu Paul B. Ellickson Sanjog Misra M ost supermarket firms choose to position themselves
Words: 15058 - Pages: 61
MANAGERIAL ECONOMICS DRM 12 VBHA SURENDAR CHHAJED MANONMANIAM SUNDARNAR UNIVERSITY ENROLLMENT NO:A11QO5166003 1. Explain Balance of Payments in detail? Balance of payments (BoP) accounts are an accounting record of all monetary transactions between a country and the rest of the world. These transactions include payments for the country's exports and imports of goods, services, financial capital, and financial transfers. The BOP accounts summarize international transactions for a specific
Words: 2731 - Pages: 11
and Technology ONUR TAMUR PRICING WHEN ENTERING A NEW MARKET IN B2B ENVIROMENT: Understanding the B2B Dynamics Seminar Report ii ABSTRACT With the rise of globalization and saturated local markets, many companies started chasing international opportunities that would help them expand to new countries and increase their brand recognition around the globe. One of the challenges that companies face while entering a new market is defining the right price and pricing of their offering to be competitive
Words: 5613 - Pages: 23
company that specialized in equipment financing called Future Growth Inc. This merger, although was a risky move was a proven success for The company as they became a competitive company in forestry and construction industry with an advantage in the market. For over 67 years, the company has seen continual growth and financial success. Because of the current economic conditions this past year the company is experiencing significant losses in their stock values and as a result the company has to
Words: 1420 - Pages: 6
Undifferentiated Products • Cournot model w/ fixed costs and free entry • Entry implies zero profits • P = AC • # of firms determined by how many required to drive price down for AC • As fixed cost declines more firms enter and price approaches MC • Graphical Example, cost functions o Welfare: to get efficient outcome, need to subsidize one firm and force to charge MC o Tradeoff: more firms drive price down, but increases expenditure on fixed costs o Best thing you can do without subsidizing
Words: 5314 - Pages: 22
the plant. Most of the time they were not able to meet the demand, because of this there was a fall in the revenue profit. Pricing and discounting off standard prices are the important factors, which need to be changed in order to increase the revenue. The general manager of Craig Manufacturing, Benjamin Craig, attended a lecture, where a more flexible approach to pricing had been suggested as a way to better manage
Words: 2613 - Pages: 11
many levels, and provides competitive advantage. System approach – system-wide strategy minimizing costs over the entire supply chain Challenge of SCM: 1. Strategies cannot be determined in isolation. 2. Minimize cost while maintaining system-wide service levels. 3. Uncertainty and risk Global optimization is complex because facilities are dispersed over a large area, different facilities have different goals, it’s a dynamic system; changes over time due to changing business and
Words: 5354 - Pages: 22
it occurring, and why do people care about it? This paper proposes an explanation for many of these puzzles in terms of the increasing importance of price discrimination. Privacy appears to be declining largely in order to facilitate differential pricing, which offers greater social and economic gains than auctions or shopping agents. The thesis of this paper is that what really motivates commercial organizations (even though they often do not realize it clearly themselves) is the growing incentive
Words: 11710 - Pages: 47
Introduction Pricing Els Gijsbrechts and Katia Campo Objectives This chapter does not have as its aim the provision of ready-made methods for the assessment of price levels. Its objectives are: 1 to indicate the importance and complexity of price decisions for marketing managers; 2 to consider what is a ‘price’; 3 to identify the factors internal to the firm that influence price decisions; 4 to identify the factors external to the firm that influence price decisions; 5 to discuss pricing strategies and
Words: 21291 - Pages: 86
supply and demand chains based on the location of the customer order penetration point. From a research perspective, we classify the methods that are employed in the management of these chains, based on whether supply and/or demand are flexible or fixed. Interestingly, our taxonomy highlights a very critical research area at which both supply and demand are flexible, thus manageable. Simultaneous management of supply and demand chains sets the stage for mass customization which is concerned with
Words: 10304 - Pages: 42
