DIPLOMA OF BUSINESSCOURS Assessment Task 3 UNIT BSBADV507 Develop media plan ARIF MAHIUDDIN 1. Wimonrat kawsuwan 1221 2. I putu gede gunawan 1300 3. Kantaya Sangprasert 1419 Business description Health is the need every human. According to “No disease is great” but nobody escaped the illness because we have a life and activities in the city. Among the bad environmental and not suitable for living safely. Because we have to meet the air contaminated with
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help in positioning brands, and it can help in informing people about product attributes. But how can advertisement help a business? It can provide basic information such as your contact details and website address, increase sales by telling potential customers about your product or service or changes to your service, new product launches and improvements. It can also increase your short-term sales with a specific one-off message by informing people of a special offer or a particular benefit of your
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marketing campaign, it must be decided whether to target the mass-market, or a high-income audience. Criteria The marketing campaign must stay within the 500,000-dollar budget. Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues
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Contents List of Figures 2 1. Background 3 2. Micro Environmental Analysis 4 2.1 Company Analysis 4 2.1.1 Management of Proctor & Gamble 5 2.2 Industry Analysis 8 3. Macro Environmental Analysis 10 3.1 Political 10 3.2 Economic 10 3.3 Social 12 3.4 Technological 13 4. SWOT Analysis 16 4.1 Strength 16 4.2 Weakness 16 4.3 Opportunity 17 4.4 Threat 17 5. Conclusion 19 6. Recommendation 21 7. References 22
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advantages of a company 1.0 Argument 1.1. Advertising generates sales revenue Supporting1.1.1 Advertising enticed to buy and choose products when they see it. Supporting1.1.2. Advertisement is help to make more money while creating a brand value and goodwill which invaluable to growth in market competition. 1.2. Creating the right marketing mix help to build great competitiveness. Supporting1.2.1 Company’s marketing mix help to promote and really reach the target consumers market effectively. Supporting1
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also have institutional advertisements in national magazines such as Road & Track, Popular Science, and Fortune as well as specific motorcycle magazines as Easy Rider. Locally, individual Harley-Davidson dealers advertise on the radio and through direct mail. Harley-Davidson uses personnel through their 595 dealerships located throughout the United States. A customer has to go to a dealership in order to purchase a motorcycle. While they are there they are attended to by sales people that answer any
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Advertising Advertising Objectives The Advertising Budget Advertising Strategy Selecting Media Sales Promotion Public Relations ADVERTISING Making a product is just half the job the rest half is making it recognised so that peple are conviced to buy it and advertising is a paid method of doing so. Advertising plays a vital role in positioning the product in the minds of customers and therefore it should be given a considerable thought and budget. Including advertising jingle in
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2010). Amway uses a range of marketing communication tools such as advertising, sponsorship, public relations, and social media to promote and advertise its brand and products to its target audiences and existing customers in the global market. 2.1 Advertising Advertising is a form of impersonal paid communication through mass media to transmit the advertisements to its target audiences (Summers et al, 2003; Kotler et al, 2008). By doing advertising, it will help a company to increase awareness
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Marketing Mix MKT 421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores
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this stage is extensively attracted to the promotion, as the frozen burritos’ is a new and unique product in the Australian marketplace. Profits are heavily spent on the promotion, which means high competitive prices of the product are through advertisement. Promotion at this stage targeted towards a small market segment, which is catered towards 15 – 30 year olds looking for alternative foods. (Armstrong et al. 2010). Extensive marketing testing was placed to build product awareness and to educate
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