MKT 3151 Creative Advertising & Promotion Coursework 2 STUDENT NAME: Shaun Joseph Chakramakil STUDENT NUMBER: M00476148 MODULE LEADER: Dr.Shing-Wan Chang Company Name: Cadbury Introduction: This report aims to portray an advertisement campaign for Cadbury, a brand owned and sold by Mondelez International. This gives out a range of means for Mondelez to meet below mentioned objectives with promotions running from 1st July 2016 to 30th June 2017, with a budget
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CHAPTER 1 INTRODUCTION Introduction The network services first enter Malaysia in the early 1990s during the management of former Prime Minister, Tun Dr. Mahathir Mohamad. The network service which perceived to be some kind of policies that may favor the political supporters was not accepted by some parties. Hence, the service was constraint to gain acceptance by public and did not had any improvement. After the Asian financial crisis which hit Malaysia on year 1997-1998, a new era of market
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performance Marketing Mix • The four Ps Product Price Place Promotion The Promotional Mix Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Model of the IMC Planning Process Review of marketing plan Analysis of Promotional program situation Analysis of communications process Budget determination Develop integrated marketing communications program Advertising Sales promotion PR/ publicity Personal selling Direct marketing Develop
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of Submission Introduction The marketing is an essential business tool used by marketing professionals in determining a brand’s offering. It is normally described as the four P’s of marketing; the product, price, place, and promotion. However, in some cases, the four P’s have been expanded to incorporate other elements thus making them five or seven P’s with some scholars. The four P’s of marketing will be discussed. Product Product is anything that satisfies a need or
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2015 Marketing Yourself in Today’s Competitive Job Market Marketing and Promotions Manager Job Description: A promotions Manager is responsible for supervising promotions programs to incentivize the point-of-sale. He combines advertising with promotional deals to attract consumers and clients to buy products. A Promotions manager works with marketing and sales departments to create promotions and advertising campaigns. He is also responsible for developing and launching discounts and coupons
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HNC/D Business Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the
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Part 5 Promotion Decisions Worksheet Objectives Promotional objectives: 1. 2. 3. 4. 5. 6. On-line promotion? Yes No Describe: Off-line promotion? Yes No Describe: Theme Promotional theme is: Promotional message is: Copyright needed? Yes No Design Promotional tools designed by: In-house personnel Outside agency Combination
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Unit 11: Advertising and Direct Marketing Advertising: Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity. This helps marketers bond with
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marketing simulation (Compete-background, developing the marketing program and playing compete). 2) What students should know? Student should know about Industry, Market, Company, Product, Regional and Seasonal Sales Fluctuations. This report will help students in preparing sales and marketing strategy. Assume that your company Renaissance Electronics is one of up to five firms operating in an industry that produces and markets state-of-the-art consumer electronic products. Then, you should
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Market audit and Competitive market analysis Summary – There are number of things in Indian markets. The economic liberation and high growth rate of economy has put a positive impact on the food and agriculture market in the country. The Product Relative advantage - Reduce Health Risks: Research has linked many approved pesticides with cancer and other diseases
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