Group members : Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching, Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three:
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GRAP2413: Understanding Advertising Media Main Assignment: 50% This is an individual assignment in which you are required to conduct secondary research, analyse information and provide communication, creative and media strategies for a six month advertising plan. Learning objectives > Apply media terminologies correctly. > Conduct and analyse consumer research to provide insights and inform creative and media strategy. > Develop effective communication and creative strategies.
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It makes no sense to have brilliant marketing programs to sell world-class products if the products aren’t available at the right time, at the right place, and in the right form and condition when consumers want them. Apple excelled at this by having A. enough money to support its product introductions B. a finely tuned supply chain C. top-rate designers D. loyal customers E. global reach 2. An effective message (e.g., found in any type of promotional activity) must accomplish
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Chapter 5 lecture: I. INTRODUCTION AND THE NATURE OF COMMUNICATIONS A commonality shared by all elements of the promotional mix is that their function is to communicate. Thus, it is important that advertising and promotional planners have an understanding of the communication process. This chapter reviews the fundamentals of communication and examines various perspectives regarding how consumers respond to promotional messages. Communication has been variously defined as the “passing of information
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have 4 products randing from juice of mango,leeche,grapes and lemon. It has large customer loyalty because of its quality.the juice are pure without any additives.recdntally they have decide to launh a new product-orange juice. 2)advertising company: Svan advertising has been providing marketing service to company whenever they want to launch a new product.our key clients are adani wilmar ltd,coka cola india ltd,zydus wellness.religare etc. Objective:The product which the company is going to launch
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Outline * From 1994 to 1997 Mazda’s U.S. sales declined by 33 percent and reached their lowest level in 15 years as the various models were positioned primarily on the basis of value for the money * 1997 Mazda parted ways with its advertising agency of 27 years * Awarded its new agency, W.B. Doner & Co., now known as Doner * In charge of building an image that would capture Mazda’s overall personality and to develop a brand DNA * Doner developed a simple
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Introduction: Integrated marketing communication is often compared to an orchestra. Just as an orchestra’s performance is guided by a musical score, an IMC campaign must have a written score, or plan. This plan details which marketing communication functions and which media are to be used at which times and to what extent. An IMC campaign plan is a written document. It can be as minimal as a set of organized notes by a person running a small retail business or as complex as a 100-page document
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Communications (IMC) Strategy that will be covered in this paper. After careful research the team decided to go with the promotional mix such as advertising and sales promotions. This paper will consider these IMC elements; the similarities and differences to be implemented in both countries and the reason behind the choices. Advertising This is a paid form of communicated that persuades the people in a market area to take some action. Now the company will be using global advertising for their basic
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Dear students, I found this article worth reading. It tells you so much about how well you can evaluate an IMC campaign & expose the shortcomings or strengths within it. Revert back with your observation(s), & if possible try to implement this article in evaluating the reason for failure of any IMC campaign. Evaluating IMC campaigns: Today’s business world is dominated by uncertainty and challenges. On the one hand customers have become increasingly demanding and critical regarding
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Banana Republic IMC Shayla Mallett June 20, 2015 Jonathan Brill MKTG-522 Executive Summary Banana Republic has a brand problem. It is falling by the wayside. Banana Republic needs to be renewed and evolve to the ever changing consumer environment. With this IMC plan Banana Republic will rise to the top again and become a top competing brand in the retail clothing industry. Through some research we have established an IMC that will bring about ultimate success for Banana Republic. We will
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