2. Marketing channel. 3. Direct marketing channel. 4. Electronic marketing channel. 5. Dual distribution. 6. Strategic Channel alliance. 7. Forward integration. 8. Backward integration. 9. Franchising. 10. The 3 degrees of distribution density. 11. Disintermediation. 12. Logistics management. 13. Supply chain management. 14. A responsive supply chain. 15. An efficient supply chain. 16. Total logistics cost. 17. Integrated Marketing Communications
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In the sequence of strategic analysis and decisions, "marketing mix" analysis falls after various external and internal environmental analyses such as PESTEL analysis, Porter's Five Forces analysis, SWOT Analysis and even formulation of competitive strategies (Porter's Generic Strategies). Marketing mix is an imperative concept in modern marketing and academically it is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it
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Assignment #4: Internet Technology, Marketing, and Security Jack Pendergast Prof. William Vasquez BUS 508 Nov. 28, 2013 Introduction Social media marketing assist businesses to gain traffic or attention through social media sites. There are many social sites some are similar and some differ from the other, For instances, Twitter is a social site designed to let people share short messages and/or updates with others in there group. Facebook, would be classified as a full social networking
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now has the benefit of the web as an efficient marketing tool. Quicker than ever, the web can help a company determine if its new products or services will be a success versus a flop. For many products and services the web can directly facilitate the traditional "Four P's" in a marketing strategy: Product, Price, Place and Promotion. Every marketer needs to consider how the web will play a part in guiding the growth of the company through marketing its products or services. The job of media planning
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1.1 Definition of IMC Schultz (1993) defined IMC as concept of marketing communication planning that combine and evaluate strategic role of different communication discipline to get the clarity, consistency and greater impact (Saeed, 2013). The American Marketing Association also defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person
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2. BCG Matrix and Marketing Plan * Boston Consulting Group approach: a company classifies all its SBU’s according to the growth-share matrix * Growth share matrix: a portfolio planning method that evaluates a companies strategic business units (SBU’s) in terms of its market growth rate and relative market share * Market growth rate: provides a measure of market attractiveness * Relative market share: serves as a measure of company strength in the market * Four types of SBU’s:
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The general communication process and its implication on marketing communication Introduction Organizations today are heavily dependent on information to meet organizational needs. Effective communication plays a key role in fulfilling these needs and contributes significantly to organizational or business success. In this globalization period effective communication is critical to any organization and can help it in many ways. In fact, communication plays a role in product development, customer
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Running head: MARKETING: ETHICS IN ADVERTISING Ethics in Advertising Among various problems faced by leaders and managers, the most challenging is the one dealing with ethical issues. The problem becomes more complex when addressing cross culture and multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems
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technology devices with marketing strategies. As a result, terms such as online marketing, digital marketing, Internet marketing, electronic marketing, and even hypermedia marketing had been used for elaborating the new concept of marketing. However, online marketing, Internet marketing and E-marketing will be used frequently interchangeable and can often be considered synonymous (Gilmore et al., 2007). Although there is still no fixed nomenclature for this modern marketing strategy (Dholakia,2005)
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type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly
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