The History of AirAsia Kalo APPLE punya steve Jobs, Air asia punya Tony Fernandes Datuk Tony Fernandes menandai sejarah baru penerbangan komersial dengan meluncurkan Air Asia Berhad di Malaysia. Air Asia adalah armada penerbangan berbiaya rendah (low cost airline) pertama di Asia. Dengan tagline "Now Everyone Can Fly", Air Asia melayani kota-kota utama di 11 negara Asia. Langkah Tony ini meniru Southwest Airlines (Amerika Serikat). Saat proposal konsep penerbangan murah diajukan kepada Perdana
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Malaysia are Air Asia, Malaysia Airline System Berhad (MAS), Firefly which is owned by MAS, Layang-Layang Aerospace which is based in Sabah to provide air services to Layang-Layang Island, Berjaya Air which is owned by Berjaya Group, Sabah Air and last but not least Hornbill Skyways which is a helicopter service that operates in the rural area of Sarawak. Other than passenger airlines, there are also three cargo airlines that operate in Malaysia. They are the Athena Air services, MAS cargo and Transmile
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com Abstract Malaysia Airlines (MAS) is the Malaysian national air carrier. It was incorporated during the early days of air travel in 1937. From a humble beginning, MAS has developed into a renowned international airline with award-winning products and services. It managed to achieve cost efficiency and operates slightly below industry average. MAS has gone through several changes in its management over the years and still survives. However, being a national air carrier
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MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their
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Table of Content 1.0 INTRODUCTION 2 2.0 IN- DEPTH EVALUATION OF AIRASIA 3 2.1 Strategic Objectives of AirAsia. 3 Table 1: Objective evaluations of AirAsia 3 2.2 Strategic fit of Air Asia. 4 3.0 COMPETITIVE SITUATION 5 Table 2 AirAsia and its competitors’ profile 5 4.0 MARKET POTENTIAL & MARKET ATTRACTIVENESS 8 Table 3: Market attractiveness from a macro perspective 8 Table 4: Market attractiveness from a micro perspective 9 Table 5: Porter’s Five Forces for AirAsia
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for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five year consecutive years in 2009, 2010, 2011, 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries, Air Asia continues to pave the way
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AIRASIA X BHD Table of Contents 1.0 Company Profile 1 1.1 Introduction of Company 1 1.2 Vision 2 1.3 Mission 2 1.4 Value 2 1.5 Logo 3 1.6 Motto 3 1.7 Corporate Information 4 1.8 Organizational Structure 5 2.0 General Environment Analysis 9 2.1 Politic Factors 9 2.2 Economic Factors 10 2.3 Social Factors 10 2.4 Technology Factors 11 2.5 Legal Factors 11 2.6 Environmental Factors 12 3.0 Task Environment Factor 13 3.1 Porter Five Forces Analysis
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If the Air Asia to be competitive as a low cost or budgeted fare airline, Air Asia should continue to grow its services by simulating new markets in a sustainable manner. They also need to build stronger brand image as it’s continue to loose. Maintenance Since, Air Asia do not have its own facility to maintain its aircraft has to take it other facility. It has being long to do maintenance
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Porter's 5 forces analysis on Air Asia Porter's 5 forces analysis on Air Asia Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air Asia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air Asia customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have
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product offered by Berjaya Air is air-transport service. Airfare that offered by Berjaya Air is under the economy cabin, to make sure the price is affordable for all customers. Besides that, Berjaya Air provided one way or returns airfare; return airfare fees will be double from one way airfare. As you can see from the appendix, this company provide a latest period for air flight timetable, and this timetable will renew the timetable which pass the period already. Berjaya Air establishes their airfare
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