no. 2-0012 Southwest Airlines Corporation In 2001, Southwest Airlines Corporation’s (Southwest) year-end results marked 29 consecutive years of profitability. Southwest, which was incorporated in Texas, commenced customer service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities: Dallas, Houston, and San Antonio. The company grew to become the fourth largest U.S. airline (in terms of domestic customers carried). In 2002, it boasted a fleet of 366 Boeing 737 jets. Southwest
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Classic Airlines and Marketing Essay Kimberly Clancy MKT/571 May 9, 2011 Alan Mandel Classic Airlines is a company that wants to be profitable by adapting a marketing concept. The company has to analyze its external and internal environment to determine opportunities any threats that would inhibit the company from success, increase profits and give the company a competitive advantage. A method some companies use to analyze the market he or she works in is the Porter’s Five Forces Model
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BRITISH AIRWAYS CASE STUDY BACKGROUND British Airways was formed in the 1970s as the result of a merger between BOAC (British Overseas Airways Corporation) and BEA (British European Airways). Although the company’s strengths appeared to complement one another the merger was hardly an unqualified success as two companies with very different traditions and cultures were never fully integrated into a coherent whole. The end result was a company with a ‘bureaucratic and militaristic’ culture
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How Airlines Compete William M. Swan July 2002 Abstract Airlines compete in city-pair markets. Each airline in the market plans a schedule of departure times and offers a series of fares. The minimum level of complication must deal with both time-of-day and at least two types of fares. Where customers find both needs met by both airlines, they choose based on secondary characteristics of the competitors, which we call quality. This simple model of the demand side leads to some compelling
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The following document is a review of Southwest Airlines Company. Additionally, the literature will discuss how different leadership styles would affect group communication in Southwest Airlines Company. Moreover, this document will analyze the different sources of power found in Southwest Airlines Company and how those different sources of power affect group and organizational communication. Furthermore, the current culture in Southwest Airlines Company will be reviewed to identify the motivational
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an effective organization management and well training system, as being one of the largest airline company with over 29,000 employees, it extents of well organization make the most effective of resources in human and fiscal resources to achieve its’ organizational goal. How did Singapore Airlines enable employees to understand their role and how it fits into the work organization as a whole (Refer to lecture One: Figure 1.2: Why organization exit) Singapore airline (SIA) has been recognize as
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Analyzing Southwest Airlines using the Congruence Model Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure
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Financial statements identify for us a multitude of figures, for example, gross profit, net current assets etc. However, these figures do not mean very much unless we can compare them to something else. There are several ratios help analysts interpret financial statements by focusing on specific relationships, such as profitability ratio, liquidity ratio, efficiency ratio, ratio and market value ratios etc (Alexander & Britton, 2004). Profitability Ratios 1. Net Profit = (Net Profit / Sales)
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Executive Summary Malaysian Airlines System Berhad is the holding company for Malaysia’s national airline carrier, one of the fastest growing airlines in Asia. Malaysia Airlines has three airline subsidiaries, which is Firefly, MAS wings and MAS cargo. Although MAS had provide an excellent services and won many award, they still facing financial problem since year 2002. Situation become worse in year 2014 due to the MH370 and MH17 tragedies occurred. MAS are facing three main problems. First
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five years later. In contrast, a $100 investment in the S&P 500 index was worth $182 at the end of the same five-year period. Industry observers quipped that it was better to place money under a mattress than invest in an airline stock. According to the expert, “Airlines are a crummy business, and will always be a crummy business.” Revenue performance JetBlue revenues grew 185%, from $998 million in 2003 to $2,842 million in 2007. Operating expense Operating expenses grew by 222% during
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