Diversification in E- Commerce [pic] Diana Reyes – 27828 Introduction Economies of scope and synergies in business operations are consequences of diversification strategies. It is possible to classify companies according to the type of diversification strategy selected. Unrelated diversifiers are companies that diversify across industry, while related diversifiers are firms that diversify within the industry (Kim, Hwang and Burgers 1989). Companies pursuing
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Diversification Strategies Lucille Griffin Dr. Marcus Crawford BUS 508-Contemporary Business April 26, 2012 Diversification Strategies Compare and Contrast the two Businesses--Core Business, Their Size, Financials, Global Presence, use of E-Business (Marketing, Sales, etc.) The two businesses I chose to research are Amazon, the more successful business in diversification, and the Campbell Soup Company, the less successful business in diversification. Amazon was launched in July
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Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon.com serves consumers through its retail websites. The company provides merchandise and content purchased for resale from vendors and those provided by third party sellers, and also manufactures and sells the Kindle e-reader. In addition, the company provides services such as Amazon Web Services, fulfillment, miscellaneous marketing
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books, Amazon diversifies itself by selling movies, electronics, toys, and groceries. Amazon also generates some of revenue from other marketing such as online advertising and credit card agreement. Amazon has organized systems in two segments, which are North America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds
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Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. In order to understand Amazon’s growth and diversification of business, we would have to know exactly the meaning of growth and diversification. Basically diversification of businesses is the corporation modifying its financial investments to reduce the markets risks. Amazon is so successful because of their customer service
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Business Diversification Thomas Wilson Dr. Browder Coates Contemporary Business 29 January 2012 Amazon.com was founded in 1994 and the site went online in 1995. Since then it is the leading online book selling retailer in the USA. In 1997 it diversified from solely a bookstore into selling music, video, downloads, general electronics, apparel, furniture, food, and toys. In addition, Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Italy
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books, Amazon diversifies itself by selling movies, electronics, toys, and groceries. Amazon also generates some of revenue from other marketing such as online advertising and credit card agreement. Amazon has organized systems in two segments, which are North America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds
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Strategic Choice and Evaluation Paper STR/581 March 18, 2013 Dr. Robert Rowlett Choosing a sustainable business strategy is not an easy choice but there are companies who have done it and continue to do so. One such company is Amazon.com who first opened their virtual doors in 1994 and “emerged from the dot-com bubble one of the few winners and continued to blaze a trail of impressive growth (from about $4 billion in 2002 to nearly $20 billion in 2008),” (Johnson, 2010.) Companies like Amazon
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company needs to formulate policies and strategies to maintain above average profitability. Corporate management must create strategies and capitalize on evolving competitive markets (Lindgrin, 2012). Both the companies Yahoo and Amazon are constantly implementing such strategies to maintain a reputation that stays ahead of the market trends, information system and globalization. This study will evaluate the success of both companies’ corporate-level strategies in terms of horizontal integration, vertical
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and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. So in order to really get a grip on Amazon’s growth and the diversity of their business, we have to really deep dive into what the real meaning of the terms growth and diversity. Diversification of businesses is the corporation changing their investments to reduce any risk of them losing in the market. Amazon success has been simply because
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