CASE STUDY 2 : AMAZON.COM | 1. By using Porter’s 5 forces’ framework, describe the forces that affect the core initial market of amazon (the online retailing industry) (5 points). Threat of new entrants: MEDIUM TO LOW * Creating a website is cheap, unskilled or old people can set up a little retail business shops fairly easily but E-Retail is a difficult-to-master business. Moreover, since the “technology bubble” burst two years ago, many people are threatened to enter the game.
Words: 1915 - Pages: 8
Strategies for Growth and Value Creation Case Analysis: JetBlue – Managing Growth Prepared by, Alexander Martinus Christian (1342980602) Dina Sandri Fani (1342981574) Muhammad Irsan (1340001263) Puntin Kulmongkon (1342980514) BINUS BUSINESS SCHOOL BINUS UNIVERSITY JAKARTA 2015 I. Case Synopsis JetBlue Airways, Inc. (JetBlue) is a low-cost carrier (LCC) that is based in New York’s John F. Kennedy International Airport. The founder, David Neeleman, developed JetBlue’s business
Words: 3591 - Pages: 15
Amazon.com Tax Avoidance Business Strategy, How they did it, And how it affects me. Introduction: Amazon and Tax Avoidance Part I: Amazon Part II: Taxes in the U.S. Part III: The IRS/Penalty for Tax Avoidance Part IV: Amazon and Tax Avoidance Part V: Amazon in Europe Part VI: Amazon in 2014 Part VII: How does it affect me? Part VIII: Conclusion Introduction: The topic I choose to write about is how Amazon.com website avoided collecting sales taxes in the U.S. for nearly it
Words: 6883 - Pages: 28
Principles of Marketing: Final Exam RW Your University BSA310 Principles of Marketing: Final Exam Question #1: The concentration of my marketing plan is focused on the declining sales for the company, Barnes & Noble (B&N). Barnes & Noble is in the process of renegotiating our leases and assets in attempts to cut costs. Our sales are declining and we are faced with stiff competition from Amazon, Wal-Mart, Costco, and other discount retailers. According to MSN Money
Words: 1839 - Pages: 8
Trend Analysis of AMAZON, Inc. Stock symbol: AMZN Listed on the New York Stock Exchange 1.0 Introduction 2.0 Financial Ratio Calculation and Analysis 2.1 Methodology Our team obtained income statements, balance sheets, cash flow statements and trading information for AMZN for the four most recent quarters (XXX>>>>>) 2.2 Ratio Computations The following table summarizes the results of the ratio computations for AMZ: KEY FINANCIAL RATIOS Amazon Liquidity Ratios
Words: 2547 - Pages: 11
e-commerce giant made clear that its presence in the US market will not only be limited to Wall Street or to Silicon Valley with investments in tech start-ups and that, with this move, Alibaba will attempt to compete against its fiercest global rivals, Amazon and eBay, in their domestic territory. Global E-Commerce Competitive Environment At present, and despite being mainly a regional player, Alibaba is the world’s second largest e-commerce company, with total B2C value sales of US$44.3 billion in 2013
Words: 969 - Pages: 4
Question 3- Amazon owes its leadership to a set of distinctive capabilities developed and improved over time. Describe and argue whether Amazon’s business model is easy or hard to imitate, in accordance with the four cornerstones of robustness – i.e. complexity; causal ambiguity; culture and history; change. Be specific and illustrate by examples. Amazon developed from being just an online retailer - online bookstore - to a web services provider for sellers and now moving into providing web technology
Words: 903 - Pages: 4
as they say and the holder of the content is going to drive the ebook industry as a whole and especially will provide for niche markets that larger companies can’t accommodate. 2.1 Market Summary With the advent of the Apple Ipad, Amazon Kindle, Barnes & Noble Nook and other e-readers as well as apps for mobile phones, the market for ebooks is expected to grow. Amazon’s ebook unit sales have surpassed its print unit sales according to Jones 2011. The New York Times and USA Today have
Words: 2183 - Pages: 9
recommendations about what Amazon could have done differently. Amazon.com serves consumers through its retail websites. The company provides merchandise and content purchased for resale from vendors and those provided by third party sellers, and also manufactures and sells the Kindle e-reader. In addition, the company provides services such as Amazon Web Services, fulfillment, miscellaneous marketing and promotional agreements, such as, online advertising and co-branded credit cards. Amazon has two principal
Words: 1305 - Pages: 6
books, Amazon diversifies itself by selling movies, electronics, toys, and groceries. Amazon also generates some of revenue from other marketing such as online advertising and credit card agreement. Amazon has organized systems in two segments, which are North America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds
Words: 1091 - Pages: 5
