...Myra B. Robles AMAZON.COM – WEBSITE AND AN ONLINE MARKET Amazon.com History Amazon.com is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items. In 1999 Time Magazine named Bezos its 1999 Person of the Year. This was largely in recognition of the company's success in popularizing online shopping. Amazon.com Company Culture Amazon.com considers itself a completely customer centric company, which is reflected in their company values statement: * Customer Obsession: We start with the customer and work backwards. * Innovation: If you don't listen to your customers you will fail. But if you only listen to your customers you will also fail. * Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity--provided we make every minute count. * Ownership: Ownership matters when you're building a great company. Owners think long-term, plead passionately for their projects and ideas, and are empowered to respectfully challenge decisions. * High Hiring Bar: When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person...
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...The Amazon rainforest is home to one of the world’s most diverse habitats, covering the majority of Northern South America. Although it is the largest rainforest in the Western hemisphere, it is presently threatened by persistent deforestation and mining by mega corporations. The continuation of these processes not only endangers the population of wildlife inhabiting the Amazon, but it also affects the lives of many indigenous tribes that have occupied its forests for centuries. According to the nonprofit organization Amazon Watch, however, such heinous actions by foreign corporations upon the people and wildlife of the Amazon must stop at once. This essay will discuss the work of the nongovernmental organization Amazon Watch, providing information on its mission to protect and restore the environment of the Amazon rainforest....
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...INT401I/202/0/2013 Tutorial Letter 202/0/2013 Information and Technology Management IV INT401I Year module School of Computing This tutorial letter contains the model answers to assignment 1 & 2, and the Oct/Nov 2013 examination and Jan/Feb 2014 supplementary examination preparation notes. Bar code CONTENTS 1 TUTORIAL MATTER THAT YOU SHOULD HAVE RECEIVED TO DATE .................................. 3 Plagiarism ................................................................................................................................... 3 2 THE MODEL ANSWERS TO ASSIGNMENT 1 ........................................................................... 3 3 THE MODEL ANSWERS TO ASSIGNMENT 2 ........................................................................... 6 4 THE OCT/NOV 2013 EXAMINATION AND JAN/FEB 2014 SUPPLEMENTARY EXAMINATION PREPARATION NOTES ............................................................................................................12 2 INT401I/202 1 TUTORIAL MATTER THAT YOU SHOULD HAVE RECEIVED TO DATE Title Description TUTORIAL LETTER 101/0/2013 Tutorial letter 101 contains important information about your module. VERY important information. TUTORIAL LETTER 201/0/2013 TUTORIAL LETTER 202/0/2013 Tutorial letter 202 contains the model answers to assignment 1 & 2, and the Oct/Nov 2013 examination and Jan/Feb 2014 supplementary examination preparation notes (this tutorial letter). Plagiarism NB: Plagiarism is the act of taking words...
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...Amazon has become one of if not the largest search engine of its kind on the internet [Capitalize "Internet" as the worldwide communication network] . A service provider of many services Amazon has the integrity and the ability to be the best. Amazon is well known for its accomplishment’s many have attempted but only a few have duplicated. With other websites like Google and YouTube, competition has stirred up web wars through customer attraction. This paper will dig deeper into the ongoing competition as well as the strategy that Amazon has taken putting themselves in the position Amazon, is it in today? [Writing suggestion: Unless in a quote or a title, avoid rhetorical questions in academic writing. A good idea is to provide answers, not questions] Everyone has the option to go with any website they choose while choosing the services they expect. Reasons along with examples are described [The passive voice is a form of "be" (are) and a participle (described). Over-use of the passive voice can make paragraphs officious and tedious to read. Prefer the active voice. For example, passive voice = The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] and investigated within. The Evolution of Amazon There is fierce competition between different online retailers available. One of the largest being [Doctoral rule (but good...
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...thru 8-28 | / | | 8-28 thru 9-4 | / | | 9-4 thru 9-11 | / | | 9-11 thru 9-18 | / | | 9-18 thru 9-25 | / | | On or before 10-2 | Novel Map and “book chat” with Mrs. Owensby | Mrs. O’s signature | Quarter 1 - DUE DATES: Have book “OK’d” – Friday, August 21st Reading Log due every Friday: 8-28, 9-4, 11, 18, 25 Novel Map & Meeting w/ Mrs. Owensby by: 10-2 Presentation of Project: no later than 10-7 BRAVE Independent Reading: Braves Read Assertively and Vigorously Everyday Here are your choices for ABOVE and BEYOND creative expression of your book. Quarter One, they will change each quarter. Each will take 1-2 hours of your creative genius. Have fun! (I have more detailed directions… let me know when you are ready!) Character’s Facebook Page Character’s Facebook Page Amazon Ad about Your Book Amazon Ad about Your Book Found Poem – Two Examples Found Poem – Two Examples Remember: Completing a PROJECT is optional and only possible for those who turned in their Novel Map and had a “book chat” with Mrs. Owensby. Remember: Completing a PROJECT is optional and only possible for those who turned in their Novel Map and had a “book chat” with Mrs. Owensby. Character’s ELA...
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...about these two things because there is so many people affected by Breast Cancer. I want my audience to learn about what the Susan G. Komen Foundation is really doing with the money they are donating to the Foundation. To do this, I created three genres of composition. These genres include a photo essay, a brochure, and a poster. I hope to reach my audience in a different way with these compositions than I did with my essay. For my three genres I chose to compose a photo essay, a brochure, and a poster. These are all unique and can reach my audience and have them understand what I am trying to have them understand. Between all of the compositions, I included photos of women who have had mastectomies, pink ribbons, and the Susan G. Komen Foundation logo. I included the mastectomy pictures because I think it is really important for people to see what Breast Cancer physically does to someone. Not many people are open about showing their mastectomy pictures and these women bravely went in front of the camera and showed off their mastectomies whether it was done to one of their breasts or both. The album I found the photos in is called The Scar Project by David Jay. He created this project when a dear friend of his was diagnosed with Breast Cancer. I picked...
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...08/25/14 Digital Marketing MKT 3508 Dr. Susan Mudambi Office Hours (and by appointment) Tuesday and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises many strategic and social challenges. This course examines the theories and concepts underlying the use of information and communication technology by firms and consumers, and challenges students to critique and utilize digital tools and social media, including Twitter, Facebook, online reviews, blogs, paid search, digital advertising, and online promotions. The identification of critical success factors and best practices are central to the course, as are quantitative methods for analyzing marketing effectiveness. The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets. Course Prerequisite: Marketing Management (MKT 2101) Required Readings: Ivey business cases include: Jill’s Table; Mission Impossible; and Tesco’s Virtual Store. Other readings available free through Blackboard. Students are expected to budget $40 - $60 for cases, Google AdWords, color printing, and other course-related...
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...An In Depth Analysis of Amazon Inc. In Relation to Information Technology Systems Table of Contents History page 3 Management page 4 Competitive Advantage page 5 Five Forces Model page 6 IT Strategy page 8 Value Chain page 9 E-Business page 13 Operating Systems page 15 Risk Assessment page 16 SWOT Analysis page 17 Supply Chain Management page 19 Customer Relationship Management page 19 Current Issues page 21 Recommendations and Conclusion page 22 Exhibits page 24 History Amazon.com, Inc. is a multicultural electronic commerce company founded in America by Jeffrey P. Bezos in 1994. It was originally named Cadabra, but was renamed after the Amazon River to bring into the picture a more powerful meaning (mashable). Amazon, since its release in 1995, has since become one of the Fortune 500 e-commerce company. In the business world, Amazon is currently the largest online retailer in the world. It manufactures consumer electronics, most widely known is the Amazon Kindle e-book reader, and has an extensive cloud computing service. Amazon’s start-up was initially only an online bookstore, giving Amazon an advantage of having more and readily available books than any long-established brick-and-mortar book store. By the last 1990’s, Amazon’s success had enabled an expansion from an online bookstore to a wide variety of other products...
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...Zopa is a UK-based peer-to-peer (P2P) online brokerage that links British residents who want to lend with those who would like to borrow. The idea was formed because of the increasing amount of 'freeformers', who are defined as project-based, self employed or freelance workers who weren't in full-time employment [Kupp et al. 2007], and had fluctuating incomes. Zopa describe peer-to-peer lending as a "smarter, fairer and more human way of doing money" which contrasts to the traditional banking model [Zopa Website]. In this essay I plan to discuss the uniqueness of Zopa and their business model in relation to existing financial institutions. Following this I will analyse Zopa's competitive advantage and then discuss Zopa's main competitors and how they could create barriers to entry for late entrants. 1) Begin your essay by discussing how Zopa is different from existing financial institutions. Table 1 Due to the combined impact of the financial crisis causing access to credit to tighten, the increasing multi financial service products available, and the competitive rates, Zopa's members count has been able to grow to 140,000 in 2007. Table 1 can help provide a better understanding of how Zopa is operationally different to other financial institutions. Firstly, Zopa, unlike their rival larger financial institutions, only carries one product through personal loans. In contrast is RBS's seventy different services across a range of deposit accounts with over 14 million personal...
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...potential to gain new revenue or lose some existing revenue to new competitors. It's ambitious but relatively easy to implement because it involves…suppliers or intermediaries such as Web-based marketplaces; and integration of technology with modestly redesigned processes for order handling, purchasing or customer service. E-business includes e-commerce but also covers internal processes such as production, inventory management, product development, risk management, finance, knowledge management and human resources.” (Bartels, 2000) Electronic-network retailing, or e-tailing, is how a firm retails or sells its products or services via the internet. It is a subset of e-commerce and includes many of the multifaceted layers of e-business. This essay will give an overview on the current state of e-tailing. It will examine the critical success factors, advantages and drawbacks, size, growth trends, and areas of consumer products that do well and not so well. Introduction In order to fully grasp e-tailing it is important to understand the many channels of distribution of e-commerce. Again, a “marketing channel…is a group of organizations that moves products from their producer to customers... Organizations that bridge the gap between a product’s manufacturer and the ultimate consumer are called middlemen, or...
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...Your E-Book is Reading You Alexandra Alter's "Your E-Book is Reading You" appeared in The Wall Street Journal in 2012. In the essay Alter aims to explain to readers that publishers are compiling vast data repositories containing information on a wide array of statistics on how and what we read. He explains the possibility of using these analytics to provide a more directed approach towards the reader’s desires. "Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them." Enumeration, anecdotes, and a hint of propaganda are techniques the author employs to sway the reader and develop a convincing essay. Alter opens the essay with a couple of numbers and statistics about reading speed and passages highlighted passages in a particular book. This enumeration technique immediately establishes the tone of the essay and has a “scientific” feel about it. It is an effective way to project the author’s legitimacy and gain the reader's trust that the writer has done their research and knows what they are talking about. Also, this paragraph uses an extremely popular novel named “Hunger Games” by Suzanne Collins, which is the first in a trilogy, to illustrate how the data is used. “The first thing that most readers do upon finishing the first ‘Hunger Games’ book is to download the next one.” Almost immediately after peaking the reader's curiosity with the statistics of their...
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...COMMUNICATIONS IN BUSINESS 100 Name: Anonymous 2 Student Number: 12345678 Email: anonym2@mail.au Company: Chevron Corporation Title: Corporate Social Responsibility: An Analysis of Chevron Other Details: Semester 1 2014, Bentley Campus (Word Count: 1568) Introduction Multinational Energy Companies, like Chevron Corporation, have a broad and significant social, economic and environmental impact on the globe and as such are in a position to influence the lives of many people. Chevron is involved in many different facets of the energy business, including exploration, refining, production and transportation. The company employs approximately 60 000 people in the oil and natural gas industry, with interest in 180 countries (Chevron Corporation SWAT, 2009). With the rise in global communication associated with the information age, companies like Chevron have to establish symbiotic relationships, focused on sustainable development, with society in order to satisfy increasingly environmentally conscious stakeholders. In this context a symbiotic relationship refers to one that is cooperative and mutually beneficial (Langella et al. 2012, 51). At the foundation of such a relationship is respect for health...
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...John Sperling School of Business ------------------------------------------------- Course Syllabus BIS/219 Version 3 Business Information Systems By Ed Potter, UOP Copyright Copyright © 2009, 2008 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus Course Title: | BIS/219 Business Information SystemsStart Date: 8/25/2010, Group ID:SWFOUN85 | Course Schedule: | 8/25/2010, 9/1/2010, 9/8/2010, 9/15/2010 and 9/22/2010 | Course Location/Times/Newsgroup: | South West campus 6 PM to 10 PM | ------------------------------------------------- Instructor’s Name: | Edward A. Potter | Telephone: | Work: 407-5550 (8-5 M-F), Home 562-3114 (5-9 M-F, 9-2 Sat) | UoPhx E-mail Address: | Alpotter77@email.phoenix.edu | Alternative E-mail Address: | Alpotter77@msn.com | Availability: | I check my...
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...night Garden and Swallows and Amazons How do ‘the lure of the real’ (Bogan,A.2006) and the ‘power of the fantastic’ (EA300,Block 4) work together in any two of the set texts in Block 4? ‘The lure of the real’ (Bogan,A.2006) and the ‘power of the fantastic’ (EA300,Block 4) are used to create dramatic effect and depth to narratives, in interesting and diverse ways. The two concepts are not mutually exclusive. When the real and the fantastic combine, truly delightful and often informative, stories are created. Novels differ in their proportional use of realism and fantasy. Realism is commonly used to convey a sense of believability, to give gravitas to characters and to enable a child reader to understand through the presentation of the familiar and recognisable. Fantasy can be viewed as a “departure from consensus reality.” (Hume cited in EA300. Block4.p169). This could exist in the form of imaginary play, dreams, unworldly creations or literal impossibility. This essay will concentrate on Swallows and Amazons and Tom’s Midnight Garden. Each text has different approaches to the use of reality and fantasy. However, they convey similar themes and messages through various presentations of ‘the real’ and ‘the fantastic.’ Ransome and Pearce anchor their stories in reality by creating a “powerful sense of place and” a “celebration of freedom underpinned by family security.” (EA300, Block4) Ransome achieves this by distinct geographical representation of the Lake District...
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