Assignment Front Sheet Qualification Unit Number and Title Pearson BTEC Level 5 HND Diploma Business Y-601-1259 / Unit 19 / Marketing Planning Student Name Student No. Assessor name TOM FARNSWORTH Date of Issue Completion date 16th February 2015 Assignment title Learning outcome 1 Be able to compile marketing audits 27th March 2015 Unit 19: Marketing Planning Assessment criteria In this assessment you will have the opportunity to present
Words: 5273 - Pages: 22
------------------------------------------------- MKTG 210: PRINCIPLES OF MARKETING FINAL EXAM I. Multiple choice questions (40%) 1. ________ consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. a. Indirect-marketing b. Buzz marketing c. Guerrilla marketing d. Direct marketing e. Promotional marketing 2. For buyers, direct marketing is convenient, easy to use, and private.
Words: 2337 - Pages: 10
Subject at a Glance 4 1.1 Staff contact details 4 1.2 Student participation requirements 4 1.3 Key dates 4 Section 2. Subject Details 5 2.1 Subject description 5 2.2 Subject and course learning outcomes 5 2.3 Learning and teaching in this subject 6 2.4 Student feedback on subject 6 2.5 Subject resources and special requirements 6 Section 3. Assessment Details 7 3.1 Requirements for completion of subject 7 3.2 Feedback on student learning 7 3.3 Assessment Tasks 7 Section 4. Other Information
Words: 5717 - Pages: 23
DETAILS OF ASSIGNMENT | | STUDENT NAMES: | IDS: | Christopher BroadDiana EliasRob FullerHai Nguyen Dai Tran | 6536654710265871017597199465 | UNIT CODE * NAME | MAR 260 Services Marketing | ASSESSMENT TITLE | Assignment Two – Services Marketing Plan | TUTOR’S NAME: | Sergio Gherdovich | DATE OF SUBMISSION: | 20th Feb2011 | | | DECLARATION | | I declare that (the first four boxes must be completed for the assignment to be accepted): This assignment does not contain any material that has
Words: 5250 - Pages: 21
Two-Person Writing Assignment (6-10 pages, double spaced): Two-person Assignment is (1) to define specific business problems/needs you may face, describe what the existing operations are and why they are problems, and provide the overview of the Industry the problems belong. (2) (Problem Descriptions), (2) to address the problems and needs by defining the solution steps/processes, and search relevant information technologies for the solution process automation on the specific problems and
Words: 1853 - Pages: 8
Questions: Read the case: “Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR)” Stoddard, Donna B and Jarvenpaa, Sirkka. HBSP Product Number 195214-PDF-ENG. Evaluate Siemens ROLM using Hammer’s PEMM framework. 1. Write one paragraph for each detailed enabler (13 enterprise enablers and 13 process enablers). State whether the case provides information on it. If so, how do you evaluate Siemens ROLM’s maturity for that enabler. Provide case evidence for your
Words: 2819 - Pages: 12
HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that
Words: 2689 - Pages: 11
MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito
Words: 39131 - Pages: 157
comprehensive integrated marketing communications (IMC) plan, enabling you to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. Specifically, the project is designed so you will: (1) achieve an understanding of the major elements comprising the marketing communications mix; (2) fully comprehend the meaning and relevance of integrated marketing communications; (3) appreciate the complexity of designing a complete IMC plan; (4) achieve
Words: 4390 - Pages: 18
Advertising and Communications – Final Assignment Table of Contents Define your product 2 What is its function? 3 What problem or opportunity does it solve? 4 What is its name? 7 Reaching your audience 8 Who is your target audience? 9 What drivers will they respond to? 10 Delivering the message 11 What Integrated Marketing Communications mix will you select? 11 What specific media will you use? 14 Regulatory issues 15 What
Words: 4710 - Pages: 19
