Case Study : SIRIM BERHAD Marketing Mix, Marketing Strategies and the Tools Prepared by : Mazlina Manshor ID No : 2011566665 ACKNOWLEDGEMENT First of all, I would like to give the greatest thanks to Allah S.W.T. For His granted, I am able to complete the individual task which is case study within the specified time. And my million thanks goes to our respected Marketing Management lecturer, Dr. Wan Kalthom binti Yahya for all the knowledge, attention, and times that she had given and
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Using the BCG Growth-Share Matrix, Mac is considered to be a “Question Mark.” It has a small market share of 12.9% in a market that has a growth rate of 1.1%. Microsoft is dominating the operating system market, which is why Apple’s market share is low. Based on this, Apple should invest in the market and tailor their operating system to be more used in business and education environment. This in turn will increase their market share. http://www.macrumors.com/2011/10/12/apples-share-of-u-s-pc-market-leaps-to-12-9-in-3q-2011/
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beverage company, and while Coca-Cola Co.’s profit and revenue shrank in the first quarter, the company staged a rebound in key emerging markets and sales of non-carbonated drinks accelerated. When applying non-carbonated drinks of Coca-Cola Co. to the BCG matrix, they would be Cash Cows. Target Market: Coca-Cola’s target market are young adults to middle aged people. They have been successfully dominating it’s target market for years. Positioning: Brand positioning is “the location that a brand occupies
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Market research Pandora has a global distribution, selling its products all over the world, in more than 65 countries and over more than 6 continents. Pandora is very successful among the Europeans and the North and South Americans, due to the fact that 86% of their sales are covered in these countries. At the moment, Pandora’s products are not so well received in the Asian market, but in order to enlarge their profit they should focus on creating a suitable strategy for this market as well
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NGUYEN TAT THANH UNIVERSITY NTT INSTITUTE OF INTERNATIONAL EDUCATION BTEC HND IN BUSINESS Assignment Brief #1 Unit Title: Business Strategy __ Unit ID: A/601/0796 Handout date: ........................... Hand in date: ................................ Individual Assignment 1 – Practical Strategic Planning and Formulation Processes Scenario Learners are required to select a large or medium-size firm in Vietnam (a local or a foreign company); or either learners may choose
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strategy - benchmarking Definition Benchmarking is the process of identifying "best practice" in relation to both products (including) and the processes by which those products are created and delivered. The search for "best practice" can taker place both inside a particular industry, and also in other industries (for example - are there lessons to be learned from other industries?). The objective of benchmarking is to understand and evaluate the current position of a business or organisation
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________________________________ Sue Printing Co. Marketing Plan ________________________________ A True Case Nelson Xu, Wen Qing Instructor: Mr. Bosworth Term Paper of Marketing 5/25/2013 Table of Contents Executive Summary 3 Current Marketing Situation 3 Market Description 4 Benefits and Product Features 5 Product Review 6 SWOT Analysis 8 Objectives 9 Marketing Strategy 10 Budget 10 Executive Summary Sue Printing Co. Inc
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TIM HORTONS MARKETING PLAN ASSIGNMENT 3 ATIF HAMEED ERP: 10568 MBA-1, Morning Business Definition: When Tim Hortons comes to mind, a dark brown colored bean coffee strikes us instantly. Tim Horton broadly caters hot beverages and fast food items for its valued customers. But still coffee and donuts are its bull eyes. It has built its place in consumers mind and heart through its premier products i.e. coffee and donuts. With the passage of time and changing trends globally, it has expended
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Principles of Marketing, 16e (Kotler) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) ________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic
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Vision and Mission Statements IV. External Assessment a. Porter’s Five Forces Model b. External Factor Evaluation c. Competitive Profile Matrix V. Internal Assessment a. Value Chain b. Internal Factor Evaluation VI. Porter’s Five Generic Strategy VII. SWOT Analysis a. SPACE Matrix b. Boston Consulting Group Matrix c. Internal-External Matrix VIII. Strategy and Objective Recommendations IX. Recommended Implementation Plan X. Strategy Review and Evaluation References Appendixes
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