marketing. Marketing covers advertising, promotions, public relations, and sales. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still
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STRATEGIC MANAGEMENT UNIT- I STRATEGY AND PROCESS 9 Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study. Concept, Meaning, Definition: Strategy is the determination of the long-term goals and objectives
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[pic] Xaviers Institute of Business Management Studies MARKS : 80 COURSE : MBA SUB: INTERNATIONAL BUSINESS N. B.: 1) Attempt any four cases 2) All cases carries equal marks. No: 1 BPO – BANE OR BOON ? Several MNCs are increasingly unbundling or vertical disintegrating their activities. Put in simple language, they have begun outsourcing (also called business process outsourcing) activities formerly performed in-house and concentrating
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CHAPTER 2 Strategic human resource management Nicky Golding OBJECTIVES To indicate the significance of the business context in developing an understanding of the meaning and application of SHRM. To analyse the relationship between strategic management and SHRM. To examine the different approaches to SHRM, including: – The best-fit approach to SHRM – The configurational approach to SHRM – The resource-based view of SHRM – The best-practice approach to SHRM. To evaluate the relationship between
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CHALLENGES OF HUMAN RESOURCE MANAGEMENT IN PUBLIC ORGANISATIONS IN NIGERIA By Prof. Fab Obeta Onah Professor of Public Administration and Local Government University of Nigeria Introduction The increasing importance of people as the primary sustainable source of competitive advantage makes it even more important that dedicated resources and thinking time are applied to the strategies through which people are developed and managed. - CIPD, 2001 I remain honoured, and humbled by this opportunity given
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Economic Development Analysis Division (ESA), FAO, Rome. | 1. Introduction 2. Poverty, Inequality and Food Insecurity 3. Policy Reforms Affecting Agriculture and Rural Development, and Changes in the Role of the State 4. Globalization and International Trade Liberalization 5. Increasing Agricultural Production: Sustainability and Technology Changes 1. INTRODUCTION The first step in the CUREMIS exercise was a survey conducted among all the regional and sub-regional policy officers and outposted
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in such a pace that it is an alternative to drinking water. Fashionable, refreshing or unhealthy whatever it is Partex group has brought RC cola in Bangladesh. At present, RC Cola is very much accepted drink item in our country. Within a short time this product has ensured its position both in urban and rural area. Yes, here and there, blank pots of different beverages are a continuous view and we also reuse it for different purposes. However several global trends are affecting consumer behavior like
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Responsibility Management 2015 PGPM 2015-17 Section D Group 9 1. Arijit Nayak (15P189) 2. Gaurav Gupta (15P199) 3. Mounica Chilla (15P209) 4. Puneeth Putcha (15P219) 5. Sarin Babu (15P229) 6. Vishal Garga (15P239) Introduction In today’s world of cut throat competition, business thrives on customer satisfaction. Satisfaction of the customer is based on its perception and interpretation of the product and the brand. With world of uber-fast informational age; it has
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UNIVERSITY OF MUMBAI PROJECT ON ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ MASTER OF COMMERCE (BUSINESS MANAGEMENT) SUBJECT: INTERNATIONAL MARKETING SEMESTER III 2013-14 In Partial Fulfilment of the Requirement under Semester Based Credit And Grading System for Post Graduates (PG) Program me under Faculty of Commerce SUBMITTED BY RAJESHREE N. PATEL ROLL NO: 41 PROJECT GUIDE Ms. Shradha Jain K.P.B. Hinduja Collage Of Commerce, 315 New Charni Road, Mumbai 400004. M
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DISCLAIMER The information contained in this report is given in good faith and was derived from sources believed to be reliable and accurate. The report was prepared by students as a required component of their academic assessment. The reader should not act on the basis of any information or recommendations contained in the report without seeking specific advice from the firm's professional advisers. While due care has been taken in the preparation of this document, Murdoch University together with
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