telecommunications market. RIM provides platforms and solutions for access to information, including e-mail, voice, instant messaging, short message service (SMS), Internet and intranet-based applications and browsing. RIM’s portfolio includes the BlackBerry wireless solution, the RIM Wireless Handheld product line, software development tools and other software and hardware. History: Research in Motion Ltd. (RIM) was founded in 1984 in Waterloo, Ontario, by Mike Lazardis. Lazardis, the son of Greeks
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hardware, software and services. Research in Motion Ltd. is known primarily as the maker and provider of BlackBerry wireless devices and e-mail services. These always-on devices have proven popular with corporations who use them for field service representatives and other mobile employees. RIM’s portfolio of award-winning products now includes the BlackBerry wireless platform, the BlackBerry Wireless Handheld product line, software development tools, radio modems and software and hardware licensing
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It’s Not a Toy Message This commercial has only one clear message - that the BlackBerry smartphone is not a toy. The underlying message that I see is that RIM is telling the consumers that the BlackBerry smartphone is not what their competitors’ phones are - toys. There is no actual reference to Apple or Android or any other competitor, but the fact that their message “It’s not a toy” is repeated 3 times in their 29 second commercial and thing that is said, it is obvious to me what the unspoken
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release will need a long time to reposition itself back to glory days. But blackberry have had so much to deliver to its customers from “PUSH-Technology” to end-to-end security to now placement and integration of fuel cells in its devices which enables the blackberry to recharge itself. These amazing features are unique. Even more unique is the fact that not a single blackberry phone has been hacked till date which makes Blackberry the safest smart-phones among its competitors. Aware consumers have high
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Evaluation Essay Floyd Wilson ENG1000 Cell phones or mobile devices are developing to allow quicker texting, Web access, GPS and shared networking. Smart phones like the Blackberry, HTC phones and the iPhone are the leading smart phones in the current market place. Because of the operating systems these phones run with various types of applications they can be compared to computers in the palm of your hands. With so many different smart phones on the market, consumers must utilize
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presentation session. First of all I would like to give thanks to our honorable course instructor for arranging such a beautiful session. Now im going to introduce our group, Im Md shihab Alam khan, then…..well today the topic of our presentation is how blackberry does it. So here we will discuss on blackberry’s history, features, advantages, market share etc. before that I would like to talk a bit on the emergence of smartphones. Emergence of smartphones: Who introduced smartphone first apple, rim, htc,
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company behind BlackBerry, the best-selling smart-phone brand in the United States. Today, the company is credited with launching the handheld smart phone craze and the obsession with 24/7/365 access to e-mail and the Intranet" (Kotler & Keller, 2012). In 1997 RIM went public and two years later they introduced the BlackBerry. After September 11, 2001 BlackBerry became known and popular due to the government using the product. Analysis RIM focused on a strategy of building the BlackBerry brand as the
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Bibliography Executive Summary This document has been prepared to provide RIM, the makers of Blackberry, with a new insight for a strategic plan that will aid the organization into becoming a fair market leader once more. RIM transformed into a dominating force in the cell phone industry between the early 1990s and late 2006 with innovative technology for their Blackberry Smartphones. As an avid Blackberry user, I’ve seen RIM prosper into a fine organization, but most recently the company has been
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Research in Motion Research in Motion Limited (RIM) as it is also known as a maker of Blackberry was founded in 1984 by Douglas Fregin and Mike Lazaridis. Both were engineering students when they first started out. RIM started out as a wireless and telecommunications equipment company which was based in Waterloo, Canada. One of Rim’s main target customers were business and government organizations (Wikipedia, 2014). In my opinion, I would say that RIM was the first to come out with an innovation
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computers, laptops. Also, the Internet access is expensive, so mobile phone is one of the few options that Nigerians have to communicate with their friends and family. There are roughly four million Smartphone in Nigeria, but only 50% of them are Blackberries. The market there is competitive but has lots of potential. Given Nigeria’s growing demographics, as long as RIM can maintain its current market share, it will grow anyway. The largely undeveloped market is getting bigger, richer and also shifting
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