As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding
Words: 2930 - Pages: 12
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1355-5855.htm Brand extension: using parent brand personality as leverage Angelina Nhat Hanh Le and Julian Ming Sung Cheng Business Administration Department, National Central University, Chung-Li City, Taiwan, Republic of China Brand extension 599 Yueh Hua Lee Department of Business Administration, Tamkang University, New Taipei City, Taiwan, Republic of China, and Megha Jain Department
Words: 9990 - Pages: 40
479 479 International Journal of Advertising, 30(3), pp. 479–507 © 2011 Advertising Association Published by Warc, www.warc.com DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows
Words: 10824 - Pages: 44
influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation criteria | British Airways is an added value airline with a leadership brand that charges a
Words: 5711 - Pages: 23
PUNJAB TECHNICAL UNIVERSITY KAPURTHALA Scheme and Syllabus of Masters in Business Administration (MBA) Batch 2012 onwards By Board of Studies Business Administration Punjab Technical University Scheme of (MBA) Batch 2012 Onwards First Semester Course Code Course Title Load Allocation L T P 4 1 4 4 4 4 3 3 28 1 1 1 1 2 2 7 - Contact Hours: 36Hrs. Marks Distribution Internal 40 40 40 40 40 40 40 280 External 60 60 60 60 60 60 60 50 470 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks
Words: 7594 - Pages: 31
measuring BRAND EQUITY AIR UNIVERSIT | ABSTRACTThis report measures the brand equity of AIR University through Aaker Model of customer Based Brand Equity. According to our findings Air University does not have a strong CBBE. SUBMITTED BYSANA ARSHAD 01-122141-023ANZA MAHER 01-122141-003ATA UL HASSAN 01-122141-004SONIA BUTT 01-122141-035MARYA ZAMAN 01-122141-012SUBMITTED TOSIR MALIK HUSNAIN | | | measuring BRAND EQUITY
Words: 4324 - Pages: 18
HUMAN ANATOMY AND PHYSIOLOGY CONTENT Page Number 1.0 Introduction – Integumentary System 3 2.1 The Importance and Mechanism of Integumentary System 4 2.2 Impacts of dysfunction 5-6 2.0 Introduction – Anatomy Of Skin 7 2.1 Epidermis 7 2.1.1 Layer of The Epidermis 8 2.1.2 Specialized Epidermal Cells
Words: 3557 - Pages: 15
Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study
Words: 23561 - Pages: 95
Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London
Words: 106805 - Pages: 428
IN BUSINESS JULY 2013 VOL 5, NO 3 The Halal brand personality and its effect on purchase intention Mahdi Borzooei and Maryam Asgari Business Management Faculty, Universiti Teknologi MARA, Shah Alam, Malaysia Abstract Halal is not just a purely religious issue; it is also in the realm of business and trade. The purpose of this study is to propose a model to determine the Halal brand personality and then examine its effect on brand trust and purchase intention. In particular, religious
Words: 4497 - Pages: 18
