...The word Halal refers to the term permissible or allowed to eat in Arabic (ehow.com). It is an important way of life lived by the Muslims and it isn’t only consisted on food but other products too. It doesn’t only matter what kind of food it is, but the preparation method of the food is considered very important as well. The Halal food guarantees safety, hygiene, healthy eating lifestyle and wholesomeness. Halal is all about the place and the process used for slaughtering the animals and the condition those animals are kept in. Halal is now being recognized all over the world not only by the Muslims but also the Non-Muslims community. An example of how other countries around the world are adapting to Halal food is shown in Moscow, Russia. In Moscow the sales were $45 in 2004 and then increased to $70 million in 2006 and then to $100 million in 2008 (Muhammad, 2007). The growth is due to consumer’s perception of human animal treatment concerns. Russians purchased Halal food because they thought the products were fresh, safe and infection free and also believed that the Muslims won’t cheat them. In the Philippines the population looks for the Halal logo on the products so that they can purchase them easily. Malaysia consists of 3 different races which are the Malaya, Chinese, and Indians. 62% of the Malays are Muslim, 24% Chinese are either Buddhist or Traditional Chinese religions and 8% are Indians who follow Hinduism (department of statistics Malaysia, 2011). The Chinese and...
Words: 327 - Pages: 2
...of Anur 3 2. Choosing the most suitable country for Anur to expand in 4 3. In depth market analysis 8 4. Company, sales and marketing goals 13 5. How does Anur have to enter the foreign market? 14 6. Account Plan 19 7. Choosing the most suitable fair for Anur to exhibit on 23 8. Trade Fair Concept 29 9. Return on investment 46 List of resources 47 Annexes 49 Interview with a person in the Muslim community 50 Observations Anuga Food Tec, Cologne 51 Interviews Anuga Food Tec, Cologne 61 Observations Ethnic Foods Europe, Brussels 79 1. Case study of Anur Anur is a Dutch food company, specialized in frozen food products which focus on Muslim consumers. In the Netherlands, Anur has become one of the market leaders in Halal snacks. Anur has decided to internationalise their activities. The primary goal is to achieve a higher market share in one European country. Anur has selected a consulting firm to help them make two major choices: 1. The selection of a European country in which they can reach a growing market-share, including strategic advice of how to set up international activities. 2. Which trade fair should be visited to prepare and support their international activities. This advice should be included with a worked out and detailed Trade Fair plan for the fair to be visited. 2. Choosing the most suitable country for Anur to expand in To advice Anur on which countries they have to expand in, we drew up a few minimal requirements: ...
Words: 15036 - Pages: 61
...indicated by the company’s 7% increase in profit margins over the past 4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food products, such as oatmeal, given consumers are more health conscious. In light of McDonald’s recent efforts to improve its marketing strategies, they still face three pressing issues. Firstly, although the company has begun offering healthier food items, they are still high in fat, sugar and salt. This was confirmed in a study performed by Dr. Linda Schacter which found McDonald’s recent food offerings can still cause heart disease and kidney failure. Secondly, McDonald’s common marketing of products to children has resulted in a high degree of ethical scrutiny among the public. In the same regard, the firm’s product purchases from sources who contribute to deforestation has further decremented the company’s image. In fact Primary...
Words: 8516 - Pages: 35
...Business Proposal Draft Executive Summary: We are CO! Our business is an experience, a gas/electric hybrid mobile food truck with healthy, low cost food. Our truck will drive and park around downtown in order to spread our product efficiently. Our food will be Halal, Arabic food. Our initial $25,000 will cover the first quarter of production’s costs, after which we expect to break even. As a whole, we believe our food will satisfy the need of a consumer on a personal level, deeper than the wallet goes. Bringing authentic, cultural cuisine will please both those affiliated and not affiliated to the Middle East. There are limited options available for Halal food, as well as a need for low cost, healthy fast food. Our combined experience in the restaurant industry and with Arabic culture will provide a basis for a competitive business. After our first year of operation, we plan on hiring additional employees and a larger truck. Business Description: For our business, will be opening CO, a mobile food experience. Our venture will take place on an electric/gas food truck hybrid. Here, we will provide customers with an alternative approach to eating. We will provide an easily accessible establishment, being in walking distance of highly populated areas including State University’s campus, Key Bank tower and the warehouse district. Our menu will provide customers with a low calorie dining experience, while still satisfying their hunger. By displaying nutritional facts, our cart...
Words: 2584 - Pages: 11
...OPERATIONS MANAGEMENT Irna bt Abd Karim Ilyia Nur Ab Rahman, Rosli saleh, Suhaimi Ab Rahman and Dzulkifly Mat Hashim (2011). Factor contributing to non-compliance of Halal standard among restaurant operators in Malaysia vol.24. From www.ipedr.com/vol24/18-CBETM2011-M10024.pdf. Introduction - This journal pressing the clear meaning of Halal, especially among restaurant operators in Malaysia. The ignorance about the overall meaning of Halal leads the restaurant operators and food premises displayed several of private Halal logo that currently are confusing customers and raised doubts on the validity of the Malaysian Halal logo. Halal issue has become an important issue not only in Malaysia but globally discussed, because it is not only meant for the Muslims but also the whole of mankind which concerned with food that is pure and safe. That is why this study had been conducted to investigate the reasons for non-compliances among restaurant operators towards Halal requirements because is it important to know the major problems faces by the restaurant operators for not complying with better practices of standard Halal requirements in the restaurant industry. Procedures - The data collection method used by personal interview using self-administered questionnaires distributed to the restaurants owners those who are jobs involved decision making and supervising the restaurant operators. They are employed in restaurants that served food to Muslim in Kuala Lumpur area. The location...
Words: 730 - Pages: 3
...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0007-070X.htm Marketing of halal meat in the United Kingdom Supermarkets versus local shops Allam Ahmed SPRU – Science and Technology Policy Research, University of Sussex, Brighton, UK Abstract Purpose – The purpose of this paper is to explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK. Design/methodology/approach – A consumer survey (300 participants) and observation of three local halal shops and a Morrisons supermarket were successfully undertaken in London, Brighton and Edinburgh. Findings – The majority of UK Muslims do not trust big supermarkets when buying HM. They will only trust a Muslim selling halal products in their local shops. Most respondents did not know that supermarkets in their local area sold HM. Research limitations/implications – In order to increase the sales of HM ranges, supermarkets need to improve their marketing efforts, for example by advertising in Islamic newspapers, mosques and other relevant sources. Supermarkets need to stock other complementary halal products to get a mass response from this market segment, as well as enhancing/improving their services, for example, there should be sales people who are able to advise customers on particular halal products. Originality/value – The study reveals that the majority...
Words: 7729 - Pages: 31
...mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one of Darabif’s plans are to include a dine restaurant with the store. Islam is one of the fastest growing religions in the world; therefore, we find a need to produce halal meat in Brazil the authentic way that could turn out profitable. This paper analyzes the internal and external environment of the company and industry. Furthermore, it...
Words: 6399 - Pages: 26
...Harris Halal foods are foods that muslims are allowed to eat under the Islamic Shari’ah. The term halal means permitted or allowed. Halal specifies both which foods are allowed, as well as how it must be prepared. Halal food must not be prepared, processed, transported, or stored using facilities which have been previously used for non halal foods. Halal foods must be slaughtered by a muslim under very specific procedures. If a food does not meet the many halal criteria, it is considered haram, or not permitted or allowed to be consumed. The term mashbooh, on the other hand, is used for foods that are considered doubtful or questionable to consume. Halal is a global marketing issue in the world of food for many reasons. One issue deals with ingredients lists found on food labels. Companies are not required to list everything they use to make their foods, therefore some of the ingredients may be haram, without consumers having any way of knowing. About one fourth of the world population is muslim. In the United States, muslims have approximately $12 billion of buying power. They want to go out with non muslim friends and be able to eat like everyone else. Due to this, some companies went completely, or partially halal. Some of these companies include McDonalds, Taco Bell, KFC, Organic Valley, Nestle, Dominos, and Campbell’s. McDonalds serves as an excellent example of how halal foods can be a global marketing issue. They were serving non halal meat as halal, and...
Words: 311 - Pages: 2
...Factors Influencing Non – Muslims to Purchase Halal Food in Malaysia Chapter 1: Introduction The word Halal refers to the term permissible or allowed to eat in Arabic (ehow.com). It is an important way of life lived by the Muslims and it isn’t only consisted on food but other products too. It doesn’t only matter what kind of food it is, but the preparation method of the food is considered very important as well. The Halal food guarantees safety, hygiene, healthy eating lifestyle and wholesomeness. Halal is all about the place and the process used for slaughtering the animals and the condition those animals are kept in. Halal is now being recognized all over the world not only by the Muslims but also the Non-Muslims community. An example of how other countries around the world are adapting to Halal food is shown in Moscow, Russia. In Moscow the sales were $45 in 2004 and then increased to $70 million in 2006 and then to $100 million in 2008 (Muhammad, 2007). The growth is due to consumer’s perception of human animal treatment concerns. Russians purchased Halal food because they thought the products were fresh, safe and infection free and also believed that the Muslims won’t cheat them. In the Philippines the population looks for the Halal logo on the products so that they can purchase them easily. Malaysia consists of 3 different races which are the Malaya, Chinese, and Indians. 62% of the Malays are Muslim, 24% Chinese are either Buddhist or Traditional Chinese religions...
Words: 2313 - Pages: 10
...employed by its competitor, Guiness, the producer of Malta non-alcoholic drink, by using existing manufacturing facilities, distributor outlets, handling equipment and sharing the same inventory listings in their production. Hence, gaining halal certification is extremely doubtful and the Muslim market could not be penetrated. Carlsberg could however benefitted from the exemption of paying excise duties and ad valorem tax. Furthermore they could display their new product at all non-alcoholic beverage counters in the market. 2nd Method Secondly, Carlsberg could embark on a totally new marketing strategy of its product by giving importance to ensure that the product is syariah compliance and certified halal by the Islamic regulators. This is to allow Carlsberg to gain an immediate access to the Muslim market, which in size and numbers are much bigger. However Carlsberg should be more conscious of the general perception linking the word Carlsberg to alcohol which is taboo to a Muslim and the company must find ways as to detach itself from this perception by introducing a revolutionized product branding, packaging and promotional activities. Halal Issue Muslim consumers are very particular about the products they consume and use. The word halal means ‘proper and permitted’. Meanwhile, the word haram means ‘prohibited’ or ‘forbidden’ by Allah for...
Words: 1054 - Pages: 5
...(2008) 603-616 TAPPING INTO THE WORLD HALAL MARKET: SOME DISCUSSIONS ON MALAYSIAN LAWS AND STANDARDS Zalina Zakaria* ABSTRACT Recently, the HDC or Halal Development Corporation took over the administration of halal from JAKIM (Department of Islamic Development of Malaysia) to establish a specific body that is fully in charge of the halal administration. This appears to be one of the initiatives the government has implemented to raise Malaysia’s standing as a major player in the world halal industry. In its implementation there must also be laws imposing criminal liability on the violation of halal, as well as particular standards for its achievement. This article discusses the laws that impose criminal liability as well as the Malaysian Halal Standard to determine whether Malaysia can position itself as the ‘model’ country for taking charge of halal matters globally. Keywords: world halal hub, laws imposing criminal liability, Malaysian Halal Standard INTRODUCTION It must first be stated that the Islamic dietary and consumption system is different and unique compared to other ethnic dietary systems. The world community ∗ Lecturer at Department of Shariah and Law, Academy of Islamic Studies, University of Malaya, zalina@um.edu.my. 603 Jurnal Syariah, Jil. 16, Keluaran Khas (2008) 603-616 has now begun to understand the importance of the Muslims requirement for food and other consumption known as halal.1 The market for certified halal food and products is growing robustly...
Words: 5575 - Pages: 23
...Magazine Issue 12 Tinjauan Runcit Welcome to our Halal Issue You might be surprised to know that the halal industry is worth billions of Ringgit in Malaysia alone. It impacts consumers, retailers and manufacturers. As such, we felt it was time we explored halal in more depth. Read our cover story and be inspired to discover ways to profit in ‘Era Halal.’ Runcit Media Sdn Bhd’s (RMSB) Field Supervisors are constantly telling us that readers want to see more articles on financial management. To fulfill this popular request, we teamed up with RHB Bank to bring you a Wang Runcit article on loan financing for retailers like you. Being informed about product categories is very important. Be sure not to miss our category profiles on Bottled Water and Hot Cereals. It is an opportunity for you to get to know the market leading brands like SPRITZER and QUAKER OATMEAL. We also present CINTAN, a treasured household brand in the instant noodles category. CINTAN has been in the market for 40 years now. Read our article about the brand. You might even get to know Malaysia’s celebrity Chef Wan better, too. RUNCIT MALAYSIA was fortunate to be able to interview him when he went down to the trade, to introduce the two new CINTAN variants he created. Happy Reading! WILLIAM KHOO Executive Director Infovantage Sdn Bhd william.khoo@runcit.com.my Page 2 of 39 Runcit Malaysia Magazine Issue 12 Rencana Runcit THE HALAL ERA From a symbol that assures religious compliance, the Halal logo is...
Words: 10340 - Pages: 42
...This study aims to determine if Haram foods actually affect the health of Muslims WHETHER GOOD OR BAD. THE RESEARCH PAPER examined DIFFERENT KINDS OF HARAM AND HALAL FOODS AND THE DISADVANTAGES OF NOT ACQUIRING HARAM FOOD like not getting a certain nutrient from a Haram food. The researcher's hypothesis is that there are positive and negative effects of haram foods to the Muslims, IT MIGHT BE REGARDING HEALTH OR THE DIET OF THE MUSLIMS. The research paper will also show what the Muslims do to compensate for not eating Haram foods and the reasons why they are not allowed to eat Haram foods. The researchers first think of the topic that is inclined to their line of specialty then the researchers’ created an outline that will guide the research along the right path and to search for books, journals, & websites that would help them produce this research paper. Effect of Haram food to the health of Muslims There are many types of food but to the Muslims, there are 2 more kinds that depict whether the food is permitted to be eaten or not. These categories are called Halal and Haram. They have no certain advantages and disadvantages but the question is, does Haram food limit or affect the actual health of the Muslims? An important issue that has been with humanity even after generations have passed is the issue of what is right and what is wrong. It is part of our nature to be selfish sometimes if not, most of the time. Laws and some certain substances have made humans...
Words: 3913 - Pages: 16
...Exporting lamb to the Saudi Arabian Market Introduction Samex Australian Meat Company is a long established Meat Trading Company based in Australia & it has been supplying the finest quality Beef / Lamb / Mutton & Goat to a wide variety of markets around the world.Samex was established in 1978 in Australia and quickly become one of the country’s principal meat trading companies. An extensive supply network means Samex can source everything from high-value chilled lamb and beef via airfreight to bulk mutton & goat shipments all Halal Certified products for Middle East markets. Samex had developed live sheep export trade over the years, but it had been under struggle for many years because of ethical issues related to the trade. Some important customers were found live sheep in the Middle East who preferred to process the meat themselves. When pressure groups attacked the trade as unethical Problems arose. It made worse when the Egyptian government did not accept a shipment of live sheep because it claimed the sheep were in poor condition. Among the customers Governments in the Middle East that require highly efficient, time critical deliveries for their armed forces. Another important point of difference at Samex, it is well-known global retail sector. Company’s founders were master butchers and have invested extensive market research in producing meat products valued by the consumer. It also provides in-house shipping and export documentation department’s who...
Words: 1877 - Pages: 8
...1. INTRODUCTION This report is to analyze the global issues related to a Malaysian based company, Power Root Berhad. PESTEL analysis, marketing mix (4 P’s) and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium health beverages. Power Root’s company share is 19.9% in the coffee industry in Malaysia as shown in Appendix 4. The company develops, manufacture and distribute variety healthy and functional beverage products fortified with Eurycoma longifolia Jack or "Tongkat Ali", Labisia Pumilia or "Kacip Fatimah", ginseng, honey dates, oligofructose and collagen. Such beverage products are ready-to-drink (RTD) coffee, RTD tea, RTD chocolate malt drinks, RTD cereal, sports drink and energy drinks under the brands which is wholly-owned by the Power Root like Alicafé, Per’l Café, Ah Huat white coffee, Per’l Choco, Oligo, Alitea, 9 Spot and Power Root. The Power Root exports their products directly in 35 countries where mainly are from Middle East and Africa under one global brand name which is Alicafé. Over the years, Power Root has invested their time and effort to develop the export markets with the view of replicating the success experienced in Malaysia. 3.1. MISSION Power Root’s mission...
Words: 6851 - Pages: 28
