IKEA - PRODUCT LAUNCH IN INDIA (BANGALORE) Project Submission - 1 Group-7 1. Jai Prasanna Sudhan S.P (1211024) 2. Karthikeyan T (1211029) 3. Kalayappan S (1211103) 4. Ravishankar N (1211134) 5. Karthik P (1211347) Management Decision Problem: To evaluate the market opportunity for IKEA in Bangalore, India Marketing Research Problem: 1. To assess the opportunities for furniture industry in Indian market 2. To identify the segments and target market relevant
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MARKETING MANAGEMENT CASE STUDY DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM 2012402536 Strategic Issues and Problems Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a new energy beverage was made by senior company management of DPSG
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quality leadership brands, including Always®, Bounty®, Dawn®, Pringles®, Downy®, Iams®, Duracell®, and Braun®. An Interview with Colleen E. Jay Mary Lynn Ferguson-McHugh Teri L. List-Stoll EDITORS’ NOTE Colleen Jay joined Colleen E. Jay P&G in July of 1985 as Brand Assistant, Food & Household Cleaning Products, Canada. For hair care specifically, our focus will From there, she assumed various roles includ- be to continue to deliver winning product ining Assistant Brand Manager, Brand Manager, novations
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kyoon gori, main kyoon kala?' (Why is Radha so fair while I am dark?). The feature also mentioned that the ancient Ayurvedic sage Charaka wrote thousands of years ago about herbs that could help make the skin fair. This is what Sudarshan Singh, a brand manager with Nivea, has to say: 'Whitening emerges as the prime need. Since Indian men spend a lot of time outdoors, they desire to reverse the effect of the aggressive factors and hence use whitening creams'. And Ramesh Viswanathan, Executive Director
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com/essay-on/Market-Segmentation-Of-A-New-Product/38349 http://www.termpaperwarehouse.com/sign-up Market Segmentation of a New Product We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features: • It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically
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prestige skin care brand in December 2014, Le Labo, a high end fragrance in November 2014, and RODIN Olio Lusso, a luxury skin care brand in October 2014. The last acquisition for Estee Lauder was in May 2010, when it acquired Smashbox Beauty Cosmetics. Estee Lauder has revealed that it will be focusing primarily on mergers and acquisitions to increase its revenues. Estee Lauder aims to capture a bigger share of the ultra-prestige consumer market and also to enhance the acquired brands’ global presence
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VINCOR PROJECT TWIST Product Management Prof. Ramesh Venkateswaran Case Submission By: Group B2 Job K Joseph Shaileshkumar Goyal Gaurav Barman Amit Tyagi Hitesh Garg Karthik Swaminathan 2008027 2007053 2008081 2008074 2008085 2008088 Group B2 7/31/2010 7/31/2010 Contents Contents......................................................................................................................2 Introduction........................................................................
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Tsinghua Univerity 1. Situation Overview of the LEGO Group • Market position: Niche player in a global toy market & No.1 in construction toy category • Core Competencies: Strong brand, high quality products and innovation abilities • Recent performance: experienced some major losses but is turning better 2. Problem Statement • Issue Definition: Being a niche player in a tightening market, How can LEGO group achieve sustainable
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with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines various strategies adopted by Britannia to grow the brand into its present marketleading position. The Journey • Britannia NutriChoice was the first brand to recognize the needs of the fast-emerging segment of health conscious consumers in India and, for the first time, attempted to combine health with taste
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R&DS3: Strong market position and brand recognitionS4: Product diversification. S5: Produce innovative models in a cost-efficient way | W1: Product recalls due to defect quality could affect brand image and reputationW2: Declining sales in key geographic segmentsW3: Poor allocation of resources as compared to peersW4: Lack of high technical skills of engineering designs when they have high level of skills in productionW5: Loss of control. The management failed to anticipate looming problems and
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