expanding product line, LS. &Co. adopted a new inventory system. Levi’s jeans were assigned the lot number “501” and given that number as their name. And hence, in 1890 “501 Jeans” and by 1969 it evolved into an American icon. What had originally been a tough pair of pants had become a symbol of freedom, adventure, and independence. The Levi’s brand name was given because it became synonymous with jeans. Initial diversification efforts produced promising results. Starting in 1980 however, LS. &Co
Words: 2379 - Pages: 10
AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : DMS SUBJECT: RESEARCH METHODOLOGY Attempt any 5 cases ,equal marks for all cases. CASE-1 (16 Marks) A professor is interested in following whether the "good" students finish the test earlier or later than the others in the class. He observes a particular test and gets the following data given below If 'good' students are those
Words: 1492 - Pages: 6
CURIO 20 Question 1 Bajaj’s decision to drop the family name from its brand Pulsar is guided by the need to promote “Pulsar” as an individual brand, independent of its parent company. The name “Pulsar” is reminiscent of a sporty, performance oriented bike, unlike the trustworthy Bajaj, mostly synonymous with the Indian middle class. Such a move is not new in the auto industry. Audi as a brand has garnered tremendous value, but few people associate it with its parent company – Volkswagon.
Words: 1180 - Pages: 5
Same wine in Different Bottles Cross-badging,or selling the same car with cosmetic changes under different brand names, has not worked so far in India. This case study looks at In January 2012, Japanese auto major Nissan's Indian subsidiary Nissan Motor India sold 1,855 units of its compact car Micra. The same month French carmaker Renault launched its compact car Pulse in India. In February this year, Micra sales were down to 608 units, while Pulse sold 420 units. Turn to sedans. In August
Words: 1069 - Pages: 5
Name: Mphatso Jacqueline Konyani GCD: 3455 Module: Principles of Marketing Lecturer: Tracy Gallagher Assignment: Branding Executive summary In this paper, the author will critically discuss the role of branding plays in a globalisation economy; this will be done by identifying the roles and describing them. The paper will also examine how marketers build brand equality using two case studies to illustrate theory This research will be done by drawing on relevant theoretical models; recent international
Words: 1481 - Pages: 6
AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : SUBJECT: AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL DMS RESEARCH METHODOLOGY Attempt any 5 cases ,equal marks for all cases. CASE-1 (16 Marks) A professor is interested in following whether the "good" students finish the test earlier or later than the others in the class. He observes a particular test and gets the following data given below If 'good' students are
Words: 1493 - Pages: 6
Brand Equity: The value put by Brand’s consumers and channel members which permit the brand to earn larger volumes and margins than it would without the brand name and which adds as differentiating factor for the brand over its competitors is defined as the brand equity. The values, consumers associate with the brand are reflected in their brand loyalty. A positive perception of the brand results in brand awareness and less marketing effort. Consumer’s perception of organization and loyalty depend
Words: 484 - Pages: 2
Product and Brand Management (MGMT-MKTG-638) - Revision Exercises - 1. “Customer analysis & competitor analysis are necessary for developing product strategy”. Comment. 2. Explain the steps involved in developing a new product with suitable examples. . Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the beginning all ideas are good ideas (To a certain extent!)
Words: 10266 - Pages: 42
dimensions: brand value enhancement, employee attraction and consumer relationship nurturance. To begin with, brand value will be enhanced by CSR performance. The study result of Melo and Galan (2011) shows that CSR has a positive impact on brand value. They chose a group of American corporates as target. Meanwhile, they set CSR and brand value as control variables and build a model to set up a connection between them. The numerical result shows the positive correlation of CSR performance and brand value
Words: 1226 - Pages: 5
CHAPTER-1 INTRODUCTION “Brands are like human beings. They are born, fed and nurtured, made strong and responsible so that they can be faithful friends of the people (customers), form mutually beneficial and satisfying relationships with them and become their companions for life. Such brands, make their parents (organization or corporate) proud of them. The best brands are the ones who help in forming and sustaining strong long term “parent-brand-people” relationships. These brands form the potential
Words: 8489 - Pages: 34
