INSURANCE ADVISORS EFFECTIVENESS FOR PUBLIC AND PRIVATE INSURER: A DEMOGRAPHIC STUDY Krishan Kumar Pandey*Manisha Pandey** Manish Kerwar***Ashutosh Khare**** Dharmendra Singh***** Abstract : Few years back insurance was an arcane word for all of us. Insurance is no longer an unexciting business and the insurance advisor an apologetic salesman. New entries have actually changed the rules of the game in the insurance industry. One such change that has made a huge positive impact in the minds of
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BB Murphys out of all other products 2. Brand Penetration (%) = Customers Who Have Purchased the Brand / Total Population Penetration is percentage of customers who bought the product at least once but the duplication is a single value which shows that average customers who bought the brand are twice penetration, in purchase duplication customers have repeated 3. The average duplication over all brand is 33% and average penetration for the brands are 14% 4. The purchase duplication coefficient
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| 0.40 | 5. Stance on ethics | 0.03 | 3 | 0.09 | | | | | Threats | | | | 1. Economic downturn(Inflation) | 0.10 | 4 | 0.40 | 2. Emergence of companies that are low cost and high fashion | 0.03 | 2 | 0.06 | 3. Low Switching Costs | 0.02 | 2 | 0.04 | 4. Petroleum Prices | 0.05 | 3 | 0.15 | | | | | External position | | | | | | | | | 1.00 | | 3.95 | OPPORTUNITIES: * Plus-sized segment: Pakistan has approx 70% of its population in rural
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Consumer behaviour and loyalty to a particular brand are of great importance to anyone working within the field of marketing and advertising. Whether we are talking about an object to be sold or a service to be provided the presentation and quality are the first thing that the consumer will take into account and that will determine by enlarge the success or failure of a brand or a particular product from a set corresponding to one brand. The examples I have chosen are products that provide the same
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The rivalry among established companies is intense. The sports apparel industry is very competitive and demand conditions are high. There are a large number of firms in the sports apparel industry which increases rivalry. Low switching costs also lead to fierce competition. Under Armour’s key competitors have large levels of capital and have achieved economies of scale. Low levels of product differentiation also increase rivalry. The threat of new potential entrants is moderately high. The global
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chocolate first established in Victoria, British Columbia (where their headquarters is still located) and has been a family-run business since then. Known as Canada’s oldest chocolate producer, it is likely many US citizens have not come about this brand, unlike the more popular Godiva and Lindt. Currently owned by Steve Parkhill (since 2007), the company is privately held with 5 members on the board of trustees. Parkhill has stated the goal of the company to be to double or even possibly triple the
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Marketing Function in FMCG Environment Brand Building The Role of Marketing in FMCG Environment The FMCG market is particularly competitive Category Leadership Greater Profitability Higher Investment Growth The Role of Marketing in FMCG Environment The KEY decision outputs recorded are: Market definition / segmentation Category/Brand vision Category drivers of value Business goals Brand/portfolio roles Where we will compete, where not and why Our future intention of what we
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This is the core indicator of brand positioning. Price: This is an extremely important factor while positioning a product especially in price sensitive markets such as developing and emerging markets. Features: This is one of the most imperative factors to be taken into account while positioning a brand or a product as it is directly linked to driving a product’s value, perceived or otherwise. Brands and their positioning: 1. Vertu: This is an iconic brand positioned at the top of the price
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BACKGROUND Acer was founded by Stan Shih, his wife Carolyn Yeh, and a group of five others as Multitech in 1976, headquartered in Hsinchu City, Taiwan. It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies, but over time it emerged as a PC manufacturer. The company was renamed Acer in 1987. In 1993, Acer posted record profits of $80 million. Total sales grew to $3.2 billion
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| Brand Loyalty and Its Measurement | | Literature review | | Brand Loyalty and Its Measurement | | Literature review | Contents Brand Loyalty 2 Advantages of Brand Loyalty: 3 The Four Pillars of Brand Loyalty Marketing 4 Keep Your Loyal Customers Loyal 4 The Sale Is Not the End of the Marketing Task 4 Branding Policy Is Business Policy 4 Three Dimensional Model of Brand Loyalty 5 Measures of Brand Loyalty 6 Trust-based Commitment model 7 The Multidimensional
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