Case 3-4: LVMH: Managing the Multi-Brand Conglomerate 1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader
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people started to pay more attention and awareness on the safety of livestock. In addition of the “Nipah” virus appeared Malaysia in late 1998 and which amplified the customers needs and demands on virus free livestock. ◆ Maximize the exchange of value by Australia Pork Industry, Confederation of Australian Pork Exporters (CAPE), had been formed with the NPIDP funds, after several pre-market development program, industry review and training such as NPIDP, PPGP PPEP, with aim to improve the international
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which constitutes the value chain, I can say that: * Suppliers – the co-ordinating company has a relatively important function, since it works closely with the designer in determinant aspects (such as colours, patterns among others) of the collection’s design. The Chinese and Italy co-ordinating associated company’s which supplies and dye, spin and weave the silk, respectively,are not so important, because is the designer’s work at fashion house that creates the main value – final collection design
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Spain's richest man, and the world's third richest man, is the founder and current largest shareholder. The current chairman of Inditex is Pablo Isla. Inditex operates over 5,500 stores worldwide and owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara, and Tempe and also a low cost brand Lefties. The majority of stores are corporate-owned Franchises are only conceded in countries where corporate properties cannot be foreign-owned. The group designs and manufactures almost everything by
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C A S E S T U D Y 9 LENOVO’S BRAND BUILDING STRATEGIE: TAKING THE COMPETITION TO COMPETITORS WITH “TRANSACTIONAL MODEL” Agenda • Brief Summary about the case • Global PC Industry • Lenovo: From Emerging to Surging • Key Challenges of Lenovo from the case • RecommendaKons Agenda • Brief Summary
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Supply Chain Management strategies in the luxury industry Cecilia Castelli Politecnico di Milano cecilia.castelli@polimi.it Cecilia Castelli 1 Introduction The industry of luxury goods is expected to become in 2006 a $170 billion business worldwide (Egon Zhender International, April 2006), and in the recent years sales were growing 6% per year (Kwak and Yoffie, 2001). Despite the adverse economic cycle, luxury goods firms experience increasing demand: this is due in part to the increasing
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Supply Chain Management strategies in the luxury industry Cecilia Castelli Politecnico di Milano cecilia.castelli@polimi.it Cecilia Castelli 1 Introduction The industry of luxury goods is expected to become in 2006 a $170 billion business worldwide (Egon Zhender International, April 2006), and in the recent years sales were growing 6% per year (Kwak and Yoffie, 2001). Despite the adverse economic cycle, luxury goods firms experience increasing demand: this is due in part to the increasing
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How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening
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Minnesota. A long term object of Willis Stein & Partners is to create a distribution chain from Chicago to Milwaukee. Our evaluation of Roundy’s strategic goals have resulted in identification of several grand strategies that Roundy’s uses in its daily operations as well as short and long term goals. An interesting note is that in the supermarket environment, Roundy’s and similar companies will sell their own brand of goods along with there competitors goods side by side. So Roundy’s is a distributor
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planning and its four steps. 2. Discuss briefly how to design business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan. COMPANYWIDE STRATEGIC PLANNING: DEFINING
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