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Table of Contents

Strategic Evaluation……………………………………………….3
SWOT……………………………………………………………..8
5 Forces……………………………………………………………11 Substitutes…………………………………………………...11 Industry Rivalry……………………………………………...13 Buyers……………………………………………………….14 Suppliers…………………………………………………….15 New Entrants………………………………………………..16
Environment………………………………………………………..17
Remote environment…………………………………………17 Industry environment…………………………………………21 Operating environment……………………………………….23
Profile……………………………………………………………….24
Short Term Objectives………………………………………………27
Long Term Objectives………………………………………………28
Boundaries……………………………………………………………29
Implementation………………………………………………………31
Recommendations…………………………………………………...33

Strategic Evaluation

Pick n Save is owned by Roundy’s who is in turn owned by Willis Stein & Partners, an equity investment firm based in Chicago. This paper will focus on the relationship between Roundy’s and Pick n Save and briefly touch on the influence of the parent company. Some parts of the paper wills stress areas fo the Pick n Save store because it is the largest of the four banners of Roundy’s. We have determined the current market and geographic location to be concentrated in southeast Wisconsin and moving West to Minnesota. A long term object of Willis Stein & Partners is to create a distribution chain from Chicago to Milwaukee. Our evaluation of Roundy’s strategic goals have resulted in identification of several grand strategies that Roundy’s uses in its daily operations as well as short and long term goals. An interesting note is that in the supermarket environment, Roundy’s and similar companies will sell their own brand of goods along with there competitors goods side by side. So Roundy’s is a distributor of grocery goods, health and beauty, and other household items, as well as a manufacturer of the about items.