American University of Science and Technology Marketing Management Project ZARA Group Members : -Fadi Nehme -Lilian Shazbeck -Ibrahim Sawma -Lama Snih -Rim El Sandid 2015-2016 Table of Content Executive summary 3 I. History and Back ground 4 II. Mission and Vision 5 III. External and Internal Assessment 7 IV. Market and Marketing Strategy 11 V. Competitors 17 VI. Finances and Prices 23 VII. Distribution and
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recommendations on who to give or award the franchise to III. Industry Data and Analysis ( USE Porter’s 5 forces) Fast food or quick service restaurants have come a long way since 1921 when White Castle, the first fast food hamburger chain, sold burgers at five cents apiece and ended its first day with a US$3.75 profit. Arguably, A&W was the first fast food restaurant having sold the first frosty mug of A&W root beer for one nickel in 1919. In the Philippines, Tropical Hut Hamburger is reputedly
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Globalization also increases the amount of ideas, technology, people, and capital that are transferred from one country to another. Globalization is also called Americanization because the expansion of American companies such as Pepsi, Disney, NBA, Burger King, etc. Globalization is expanding through the Internet, satellites, and other types of technology. Globalization can increase efficiency and be a force of positive change
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The convenience store that we are choosing is 7-eleven. It is the world’s largest convenience store chain with more than 53,000 stores in 16 countries, of which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. 7-eleven was founded in 1927 in Dallas, Texas and it pioneered the convenience store concept during its first years of operation as an ice company when its retail outlets began selling milk, bread and eggs as a convenience
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the organisations across the national borders. For Example, Volkswagen builds its cars in Mexico, Mercedes and BMW in South Africa. In Trinidad and Tobago there are also big foreign businesses that has set up locally based such as KFC, Wendy’s, Burger King that needs special training and development so that potential future incumbents can be recruited and hired. The functions of hiring, training, etc must acquire a global perspective. In addition to the training, cost of these programs and development
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Praxis Business School Retail Business Plan On Snack Bar A report Submitted to Prof. K. Dashrathraman In partial fulfilment of the requirements of the course Retail Management On 7th August 2011 By Ashwin Agarwal (B10004) Deepika Agrawal (B10007) Nishant Khattwani (B10013) Sushmita Agrawal (B10035) SUBMISSION: - 1 1. Environment Scan a. Retail Scenario In India Retail word comes from the French word retailer, which refers
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TABLE OF CONTENT 1. COVER PAGE 2. TABLE OF CONTENTS 3. DOMINO’S PIZZA INC 4. DOMINO’S PIZZA HISTORY 5. MONGOLIA’S HISTORY 6. MONGOLIA’S HISTORY 7. GEOGRAPHY & DEMOGRAPHICS 8. ECONOMY 9. ECONOMY 10. MARKETING 11. MARKETING & CONCLUSION 12. REFRENCES 13. REFRENCE 14. FIGURE 1 15. FIGURE2 16. FIGURE 3 17. FIGURE 4 18. FIGURE 5&6 19. FIGURE 7&9 Domino’s Pizza, Inc. Domino’s pizza is the largest pizza delivery chain (Figure 9). Dominoes pizza has 3 business segments. Domestic
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Company History: KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. KFC, a wholly owned subsidiary of PepsiCo, Inc. until
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BA 304 Marketing Management Individual Assignment “Colonel comes to Japan” KFC case study Presented Colonel Comes to Japan This case study we going to talk about how and when KFC come to japan? KFC (Kentucky Fried Chicken) is the biggest company that everyone know as a fast food restaurant that serve a quality fried chicken around the world but some people don’t know how KFC come to be famous in in the world including Japan. KFC (Kentucky Fried Chicken) was founded by Colonel Harland
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Unit I – Introduction to Organizational Behavior Topics Covered in this Unit: ------------------------------------------------- 1. Definition of Organizational Behavior - Slide ------------------------------------------------- 2. What Managers Do? (Functions of Management, Henry Mintzberg’s 10 Managerial Roles, Katz’s Essential Management Skills) – Slides ------------------------------------------------- 3. Contributing Disciplines to the field of OB - Notes -------------------------------------------------
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