Five Guys Burger and Fries: A Simple Recipe for Success Brooke Mosely Dr. Victoria Figiel Contemporary Business BUS508 October 28, 2012 Five Guys Burgers and Fries started in Arlington, Virginia in 1986 by Jerry Murrell and his wife Janie. The business was a way to keep their two eldest sons employed and at home after deciding that college was not in their future. The Murrell’s used the money intended for their college education as capital to start up the take-out burger joint.
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Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. That's been the business plan since Jerry Murrell and his sons opened their first burger joint in 1986. When they began selling franchises in 2002, the family had just five stores in northern Virginia. Today, there are 570 stores across the U.S. and Canada, with 2009 sales of $483 million. Overseeing the opening of about four
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Entrepreneurial Leadership When most Americans think of fast food burgers they think of long time successes like McDonald’s, Burger King, and Wendy’s but Jerry Murrell and his five sons have been trying to change that since 1986. And depending on who you ask, some might say that they are doing just that. Murrell and family started “Five Guys Burgers and Fries” at a Virginia shopping center with just one restaurant and an initial investment of a little less
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a broader strategic focus than that of product costing. This so-called strategic cost management needs to facilitate strategic management in order to allow the firm to retain its competitive advantage. In order to implement this, benchmarking, value chain, balance scorecard and SWOT analysis should be undertaken. A firm should then identify its strategic positioning in the market: how it will sustain a competitive position. Furthermore, the strategic role of cost concepts will also be described
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Five Guys Burger and Fries: A Simple Recipe for Success Contemporary Business BUS508 October 28, 2012 Five Guys Burgers and Fries started in Arlington, Virginia in 1986 by Jerry Murrell and his wife Janie. The business was a way to keep their two eldest sons employed and at home after deciding that college was not in their future. The Murrell’s used the money intended for their college education as capital to start up the take-out burger joint. The
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McDonald’s 12 MIT Porter 5 forces and value chain analysis hamza akaouch ID: L0014MIMI1012 Class: BABS1 Contents 1-executive summary 2-introduction 3-Porter’s 5 forces 3-1 The competition threat 3-2 New entrance threat 3-3 Substitutes threat 3-4 Threat of suppliers 3-5 Threat of buyers 3-6 How can IT help to minimise theses threats ? 4-VALUE CHAIN : 4-1 Firm infrastructure 4-2 Inbound 4-3 OPERATIONS 4-4
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industry • High food, energy, and labor cost concerns • Product failures McDonald’s Corporation’s principal activity is to franchise and operate McDonald’s restaurants in the food service industry. These restaurants serve a varied, yet limited, value-priced menu in more than 100 countries worldwide. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and foreign-affiliated markets and developmental licensees under
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oligopoly, monopoly, and monopsony. McDonald’s is one of the leading companies in the fast food industry (Internationally and in the U.S.). Although McDonald’s is leading the industry with a sizeable gap, other leading companies such as Wendy’s, Burger King, and KFC are taking market share as well. Due to all these companies, it would not be considered a monopoly. McDonald’s is considered an oligopoly. An oligopoly is where only a few firms dominate the entire market. Therefore, the market is
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Inhaltsverzeichnis Executive Summary and methodology 3 TASK 1 3 1. PESTLE ANALYSIS 3 1.1.2 LEGA INFLUENCES 4 1.1.3 ECOLOGICAL INFLUENCES 5 1.1.4 POLITICAL INFLUENCES 6 1.1.5 ECONOMICAL AND FINANCIAL INFLUENCES 7 1.1.6 SOCIAL-CULTURAL INFLUENCES 8 1.1.7 TECHNOLOGICAL INFLUENCES 9 TASK 2 10 PORTER’S FIVE FORCES 10 1.1.8 THREAT OF NEW ENTRANTS 11 1.1.9 DEGREE OF RIVALRY 12 1.1.10 THREAT OF SUBSITUTES 12 1.1.11 BARGAINING POWER OF BUYERS 13 1.1.12 BARGAINING POWER OF SUPPLIERS 14 SWOT
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world's largest submarine sandwich chain with more than 37,000 worldwide locations. We have become the main choice of people looking for a quick, nutritious food, the whole family can enjoy. From the beginning, Fred has a clear vision of the future metro ® brand. We continue to grow, for customer service, he guided us warm fresh delicious, custom-made sandwiches. 2.2 Market Situation of the Company The Analysis Strategy The main objective of the consumer chain Metro is ranked first restaurant and
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