Burger king is the second largest fast food hamburger chain in the world with more than 12,174 restaurants across 76 countries 60% of which are located in the US & 90% of its restaurants are franchised. By looking at the industry, we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry. Sales for the FFHR has been growing rapidly (with a total of 30% over the last 10 yrs) (inspite the of the economy crisis
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where, McDonald’s has to do things that will keep the customers coming back. They keep competitive prices and have added a value menu for those customers that make their decisions based on price. In the recent years with the market crash and the unemployment rate at an all time high the value menu has likely kept customers from giving up fast food, sometimes what’s on the value menu is cheaper than cooking a meal and definitely cheaper than going to a restaurant to eat. They also add to their menus
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food. Moreover, different country has different eating behavior. In western country such as USA, people are willing to eat potato and hamburger. But in China, people prefer rice more than hamburger and potato. Few years ago, McDonald promoted rice burger, and now is promoting rice for dinner. For my point of view, it is really strange and hardly to say it is delicious. Technological Factor: In Fast food industry, technology seems not affect so much to the company. However,
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© Datamonitor. This profile is a licensed product and is not to be photocopied 0199 - 2230 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The global fast food market grew by 3.1% in 2009 to reach a value of $201.1 billion. Market value forecast In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since 2009. Market volume The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions
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ealth concerns lead to a substantial slow down by fast food chain companies in the 1990’s. Health campaigns bombarded the media claiming that obesity was the result of excessive fast food consumption. Fear of heart conditions, damaged liver and other health conditions, resulted in lower consumption of fast food, which proved to be a major threat to fast food sellers, particularly large chains like Burger King who had thousands of outlets spread across the globe reflecting high investments in the
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Guys Burgers and Fries: Ingredient’s for Success Right way might be the long way but it always pays off. Five Guys Burgers and Fries, one of the fastest growing fast food chain in the country. It might have took them 15 years to open up their 5 burger chain but it took them a year to open their 300 burger chain. Through their 15 years in business they learned what is right for them. Business - consists of all profit-seeking activities and enterprises that provide goods and services necessary to
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financial overview with comments for each financial category reviewed, the a comparison of financial ratio’s between McDonald’s and it rival Burger King derived from their 2009 and 2009 annual reports. Finally a support will be provided based off of all findings. Part One: Company Description The McDonald’s Corporation is a well-known restaurant chain that franchises and operates fast food restaurants worldwide. Reuters (2011) states that each restaurant is operated either by the Company or
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Organisation: Burger King This report discusses managing customers and time. It will evaluate the value of customers for chosen organisation and the focuses on Burger King. Research will examine how target customers influence the company. The main purpose is to research which type of customers has the potential to influence BURGER KING®. This organisation will increase customer value created, and relate to the theoretical concept to give some usefulness information. Burger King was founded in
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Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a
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