...Corporate Strategy Analysis Discussion MGT/230 June 8, 2015 Corporate Strategy Analysis Discussion This week in the learning team group the discussion was on the destination videos of the four CEOs that we are studying. The discussion was whether or not the group thought the strategies made by these CEOs were sound or not. All these CEOs made decisions by using formal planning. The steps of formal planning are: situational analysis, alternative goals and plans, goal and plan evaluation, goal and plan selection, implementation, and monitor and control. (Foundations of Management) Last week the discussion was on Anne Mulcahy Xerox’s CEO. The group agreed that she had to make decisions that were not easy but was necessary for the company’s success. She had to cut certain jobs even a division she started up herself. Xerox was in a lot of financial distress with its ten million dollar fine and being on the verge of bankruptcy. Anne Mulcahy had to be innovated as well as creative to bail the company out of its downward spiral. She gambled by putting money into new technology such as the color digital printing and consulting services. Xerox now no longer struggles with weak sales. As a matter of fact the company is growing and sales have been increasing. Coca Cola’s CEO Neville Isdell had retired in 2001 after being employed with the company for thirty five years. He never aspired to be a CEO. Neville Isdell, referred to as the Indiana Jones of Coke, came back...
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...Situation Analysis In order to advise Suzanne in the best way, we have compiled the following SWOT analysis, which outlines positives, and negatives that currently revolve her franchise and the current solution that she is proposing to the issue that she is facing with her store. External Assessment Environmental and Industry Strengths: Suzanne’s restaurant is one of the number one fast food companies by sales, thus she is part of a company that has a very strong brand recognition and reputation, it is said that there are over 30,000 McDonalds restaurant in 119 countries Weaknesses: With the seniors dominating her store she can gain some negative publicity, and this can result in her store being seen as the seniors store and with social media these days this can be spread very quickly and to other stores. Opportunities: Some positive opportunities that derived from this issue are that if she can turn this into an opportunity and implement the bingo games into her store. This could result into growth into her store and in other countries. Threats: Being in the fast food industry Suzanne is can be faced with a lot of government regulations with regards to health issues. Currency exchange and commodity price fluctuations could also be threat to Suzanne’s store. Internal Assessment The Organization Strengths: McDonalds is said to be a community oriented socially responsible co, they successfully and easily adapt their global restaurants to appeal to the cultural...
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...I. Case: McDonald’s “Fast-Food” Restaurant - 35% - discuss thoroughly. Mary Marino manages a McDonald’s restaurant. She has noticed that senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday, 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friends. On most days, as many as 100 will stay from one to five hours. About a year ago, as a goodwill gesture, Mary brought in a team from the American Red Cross to check her regular customers’ blood pressure – free of charge. Mary’s employees have been very friendly to the seniors, calling them by their first names and visiting with them each day. In fact, Mary’s McDonald’s is a “happy place” – and her employees develop close relationships with the seniors. Some employees have even visited customers who have been hospitalized. “You know,” Mary says, “I really get attached to the customers. They’re like my family. I really care about these people.” They are all “friends” and being friendly with the customers is part of McDonald’s corporate philosophy. These older customers are an orderly group – and very friendly...
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...ASSIGNMENT BRIEF (I) Task One : Brief note on McDonalds McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audience. They operate in more then 119 countries and serve around 52 million customers per day which makes it a global brand. Globalization of McDonalds Globalization is the interlocking of different countries in the world in a political, economic, social and technological sense. People around the globe are more connected to each other than ever before. Information and money is exchanged at an alarming rate. Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more common compared to earlier times. International communication is commonplace. This phenomenon has been titled "globalization." McDonalds Restaurants: Number by Region 1991 & 1996 Table [pic] Graph by Benjamin Holt, August 1999 Source: Human Development Report 1998 (www. global policy.org) The graph gives an example of how Mcdonalds have opened branches in various locations in such a short span of five years. Mcdonalds is a brand in itself and there hardly will be anyone who is not aware of their existence. The burger is an American food but Mcdonalds have gone to prove that it is accepted by 52 million people and is...
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...BUSINESS PLAN NGUYEN HUYNH PHUONG TRUC 1357031 TABLE OF CONTENT: I. Executive summary……………………………………………… page 3 II. Situational analysis……………………………………………………. 4 III. Marketing strategy…………………………………………………... 7 IV. Manufacturing plan………………………………………………….. 10 V. Financial plan………………………………………………………... 10 VI. Human resources plan……………………………………………….. 11 I. EXECUTIVE SUMMARY: McDonald’s Corporation is a “Centralized, International company”, which competes in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion and branding as the driving force. McDonald’s operates in over 121 countries and has over 30,000 restaurants worldwide. McDonald’s utilized an intense, rapid expansion into foreign countries through three primary methods, franchising, company owned restaurants, and joint ventures. With the majority of international restaurants stemming from franchising agreements, McDonald’s management relied on this method to aid in the acceptance of a new style of eating into unfamiliar markets. With minimal risk and maximum gains, franchising continues to contribute heavily to McDonald’s international success. With a centralized, international structure, McDonald’s keeps a tight grasp on operations, cost and quality. With an ethnocentric management strategy, McDonald’s relies on domestic based logic and attitudes and transfers them to their international outlets and...
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...organization (Chawla, 2003). Kotler and Keller (2008) outlines the core definition of marketing, which says that ‘Marketing is the analysis, planning, implementation and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives”. Marketing can be described as a strategy based analysis on planning that are used to combine experience, education and perspectives of the whole management team of the organization effectively by all means of developing focus in management and competitive advantage in the market arena. Gilligan and Wilson (2009) define Strategic Marketing Planning as “a typical development of strategies that are based on the planning team’s assessment of the market and perceptions of managerial expectations and organizational capabilities”. Therefore, the nature of strategic marketing planning and the development of the marketing plan show an in-depth understanding of the knowledge of thinking about the organization’s environment, managerial objectives, organizational capabilities and things that affect the process of planning and implementation. This report highlights the different perspectives of writers with regards to the perspectives taken by Kare- Silver on tactical and strategic marketing. An extensive, in-depth analysis and understanding of competitive advantage, marketing excellence and its research, organization’s market environment and the significance...
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...already booming in overseas countries such as Singapore and India and is looking to be implemented into the Australian society early this year. With such high demands for fast food and minimum competition in the market for low cost convenient food services McDelivery looks to be a successful and profitable service on introduction to the Australian society. This marketing plan assesses the internal and external environment in which the service will be a part of and how it looks to be a highly sought after service in Australia. Through the research displayed and signs from overseas the McDelivery service looks to be a highly profitable commodity for the McDonalds giant and looks to be a very fast growing and unstoppable service. McDonalds looks to attain market dominance with the introduction of this service. Situational Analysis - Demographic: In regards to the demographics of this particular service it would only be feasible to function in areas of a population density that is of a high level. In order for this service to be a success there needs to be population density and large demand for the product. If introduced to a low density area the service wouldn’t be profitable. - Legal: Legal forces that would affect this service would be fairly standard procedure such as insurance, licensing of drivers, using qualified staff and meeting laws with regard to delivery. There was also be that of ensuring there are no breaches with the transportation of foods and delivery times...
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...Case Study and SWOT Analysis: Ronald McDonald’s Goes to China This study focuses on the multinational fast food giant McDonald’s Corporation, with particular attention paid to the corporation’s situation in China. Given the disparity in cultural foods between Western countries like the United States, and China, and that McDonald’s food very much reflects food preferences in the U.S., it is very interesting to see how McDonald’s works to capture China’s attention and takes hold in the Chinese market. This case study includes: a company profile of McDonald’s; a situational analysis; a SWOT analysis that performs an investigation on internal and external circumstances of the fast food chain in China and Hong Kong; an identification of some of the problems that the chain is facing in China; possible solutions to the identified problems. McDonald’s: Company Profile McDonald’s Corporation was established in 1955 in the state of Illinois. The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods. McDonald’s is the most popular ‘fast food’ service retailer in the world, with more than 30,000 restaurants in over 119 countries serving approximately 50 million people every day (McDonald’s, 2005). Popular menu options include the Quarter Pounder, Big Mac, Happy Meal, Egg McMuffin and Chicken McNuggets, as well as a large range of other menu options including fries, chicken sandwiches, salads and sundaes at reasonable prices...
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...McDonalds Case Analysis Chandra Stevens Manda Roth Erica Jones Kaitlin Vincent Carole Hockeborn Ferris State University Table of Contents Abstract 4 Introduction 5 Situational Analysis 7 Demographics 7 Socio-Cultural 7 Political-Legal 8 Technology/Industrial 8 Economic 9 Global 9 S.W.O.T. Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 14 T.O.W.S. Analysis 15 External Strengths/Internal Opportunities 16 External Weaknesses/Internal Opportunities 16 External Strengths/Internal Threats 16 External Weaknesses/Internal Threats 16 Porter’s Five Forces 17 Threat of New Entrants 18 Bargaining Power of Suppliers 18 Bargaining Power of Buyers 19 Rivalry Amongst Existing Firms 19 Threat of Substitute Products or Services 19 Financial Ratios 20 Liquidity Ratio: Cash Ratio 21 Debt Management Ratio: Total debt Ratio 22 Profitability Ratio: Profit Margin 22 Balanced Scorecard 23 Balanced Scorecard Diagram 27 Strategy Formulation 28 Plan of Action and Recommendation 31 Highlights From This Year 31 Budget and Time Line Expectations Summary 31 Citations 33 Abstract This report reviews the McDonald’s corporation profile to include; an introduction to corporate history a time menu and current franchise information. The strategic Profile will provide a complete analysis of economic, socio-cultural, technology and global synopsis...
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...Business Analysis and research March 30, 2014 Scenario Nashville, Tennessee—McDonald’s Corp. is trying to hook customers in southern test markets, including one in Kentucky, on a new catfish sandwich. The chain is serving its newest sandwich in Bowling Green, Kentucky; Memphis, Chattanooga, and Jackson, Tennessee; Huntsville, Alabama; Jonesboro, Arkansas; and Columbus, Tupelo, Greenville, and Greenwood, Mississippi, said Jane Basten, a marketing specialist for McDonald’s in Nashville. The sandwich consists of a 2.3-ounce catfish patty, lettuce, and tangy sauce served on a homestyle bun. The company will evaluate the sandwich based on sales and supply availability after a six-week ad campaign ends in mid-April. “The advertising will be similar to what we’re doing right now with the grilled steak sandwich,” Basten said. “We will promote it to the fullest and see what happens.” The Catfish Institute, an industry promotion association based in Belzoni, Mississippi, is supplying the catfish. Catfish Institute director Bill Allen said catfish farmers, processors, and marketers are “very excited about this prospect for our industry. This is super good news. “But we don’t want to get our hopes up too much and start thinking this is going to be our salvation, because we already have a viable industry.” Allen said that catfish firms that remember earlier tie-ups with major restaurant chains such as Church’s Fried Chicken are cautiously optimistic about the McDonald’s deal. Discussion ...
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...The Role of Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D. Clemes, Gregory Brush, 2008: 5) In order to gain a successfully marketing plan, it is important to marketing decision makers to understand the current situation comprehensively and trends affecting the future of the organization. There are two major reasons to explain why situation analysis plays a vital role in developing marketing plan. Firstly, dynamic marketing environment will lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments is a crucial way for organizations to identify their customers and understand their needs. As Peter(1998: 23) said, “The successes of any marketing...
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...ASSIGNMENT BRIEF- OB (UNIT 3) Course Title | Pearson BTEC Level 5 HND Diploma in Business (QCF) | Student Name: | Unit Title | * Organisations and Behaviour | College ID NO: | Unit Number | 3 | | Unit Credit Value | 15 | Pearson Reg. No: | Unit Level | 4 | | Unit Code | H/601/0551 | E-mail: | Pearson Centre No | | | Assessor/s:IQA: | | Learner Signature: | Learning Outcomes | To pass this unit, the student must achieve all the major learning outcomes as follows:1 Understand the relationship between organisational structure and culture2 Understand different approaches to management and leadership3 Understand ways of using motivational theories in organisations4 Understand mechanisms for developing effective teamwork in organisations. | Issue Date | | Final Submission Deadline: | Submission Date: | Signature of Assessor | | Signature ofInternal Verifier | | UNIT AIM The aim of this unit is to give learners an understanding of individual and group behaviour in organisations and to examine current theories and their application in managing behaviour in the workplace. UNIT INTRODUCTION This unit focuses on the behaviour of individuals and groups within organisations. It explores the links between the structure and culture of organisations and how these interact and influence the behaviour of the workforce. The structure of a large multi-national company with thousands of employees worldwide will be very different from a small local business...
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...Charlie Weed SWOT Analysis A SWOT Analysis is a “situational in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined” to provide an adequate strategy (http://www.businessdictionary.com/definition/SWOT-analysis.html). Panera Bread Company has become one of the leading companies in the quick casual restaurant market. Strengths The Strengths that Panera Bread Company has are the following: a strong presence in its niche segment, a strong relationship with their franchisees, they focus on having a specialty bread and robust financial performance. In 2008, the company operated in 1,252 bakery-cafes in 38 American States and Canada. Panera Bread Company’s success relies on the strategy of quick service and high quality food. According to Wall Street Journal, Panera scored the highest with customer loyalty in their market niche. In 2007, Sandleman & Associates Quick-Track “Awards of Excellence,” put Panera Bread Company as one of the top chain restaurants for the sixth consecutive year. They have a very strong brand image, which also contributes to their success. Panera Bread Company has a strong relationship with their franchisees. It expects to operate 256 additional franchisees or area developers from their 725 franchise-operated bakery-cafes. Panera primarily operates through franchise agreements throughout the United States and this positive relationship that headquarters...
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...Being a Strategic Leader Table of Contents 1. Impact of Organization’s Culture and Values on Strategic Leadership………………………………………………………………………………2 2. Legal, Regulatory and Ethical Requirements and Strategic Leadership………………………………………………………………………………2 3. Contemporary Social Concerns Impacting on Strategic Leadership………………………………………………………………………………2 1. Relationship between Strategic Management and Leadership……………………………………………………………………………..3 2. Leadership Style and Their Impact on Strategic Decisions………………………………………………………………………………..4 3. Need to Adopt Different Leadership Styles in Different Situations……………………………………………………………………………….9 1. Two Different Leadership Strategies: An Evaluation………………………………………………………………………………..9 2. Situational Variables and Changes in Leadership Strategies………………………………………………………………………………11 3. Leadership Strategies and Organizational Structures………………………………………………………………………………..12 Being a Strategic Leader 1. Impact of Organization’s Culture and Values on Strategic Leadership Strategic management has emerged as one of the most critical and valuable filed necessary for the survival of an organization. Recent studies and anecdotal evidences provide that almost every successful company around the globe is implementing the methods and process of strategic management and leadership. These methods enable the strategic leaders to pool and pull the assets of the organizations into particular directions and achieve the set objectives. In this way...
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...| STARBUCK´S SUCCESS CONCEPT | Table of Content 1. Organization´s Historical Development 3 2. Introduction and Facts about Starbucks 4 3. Impact on Business Trade 7 4. Strategic Issue Analysis 8 5. SWOT Analysis 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 11 5.4 Threats 12 6. Conclusion & Future Trends 13 References 15 1. Organization´s Historical Development In 2011 the worldwide most well known coffeehouse company celebrated their 40th anniversary. Worldwide, approximately 35 million customers visit a Starbucks coffeehouse each week. Starbucks Coffee Company was founded in 1971 with its first store in Seattle´s Pike Place Market. (Starbucks Company Profile, 2012). The company was established by three partners: the english teacher Jerry Baldwin, the history teacher Zev Siegl, and the writer Gordon Bowker. The three coffee lovers were inspired by coffee roasting businessman Alfred H. Peet, whom they knew personally, to sell high-quality coffee beans and equipment. (Starbucks Company Profile, 2012). Alfred H. Peet was a Netherlands - United States businessman and the founder of Peet's Coffee & Tea in Berkeley, California, in the year 1966. Mr. Peet is most famous for introducing custom Coffee roasting to the United States (Marshall, 2007). The original name of the today well known company “Starbucks” was “Starbucks Coffee, Tea and Spices”, which was later changed...
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